Wholesale is a way of scaling your business. A recent study by Oracle shows that wholesalers make 50% more revenue compared to retailers. Here were share 7 easy tips to make your B2B eCommerce store shine! Find out more about TradeGecko B2B eCommerce platform here: https://www.tradegecko.com/b2b-ecommerce-platform

1. Our first thought was - we should
help our customers capitalize on
this trend. Like, totally.
We launched our brand new B2B
eCommerce platform a couple of
months ago. You’re probably
already using it. Yay! Good on you!
If you aren’t yet, it’s simple really -
when you add on our B2B
eCommerce platform to your
existing TradeGecko setup, you
instantly get your very own
wholesale eCommerce store.
Boom.
You can invite your wholesale
customers, retailers and stockists,
to visit your B2B eCommerce
store and place bulk orders. Their
experience will be just like online
shopping - think ‘Shopify for
wholesale’ and install our B2B
eCommerce platform, if you
haven’t already.
We’ve put together 7 cheeky tips
and tricks for you to make the
most out of your private B2B
eCommerce store. Tailor your
store to the needs of each buyer,
promote your products, set up
automated processes and have
full control over who can view
your store. Apply one of these
every day this week, and watch
your online wholesale store shine:
Wholesale is a way of scaling your business. A recent study by
Oracle shows that wholesalers make 50% more revenue
compared to retailers!
7 Tips and Tricks to make your
B2B eCommerce Store shine

2. Customizing pricing for your customers is a common practice in the
wholesale world. To set a custom price list that only a specific customer can
see, first go to the Relationship Section. Select the Company that you want
to assign the custom price list to.
1. Customize Price Lists
Customize price lists for each customer
Customize discounts for each customer
Sell products that are out-of-stock with flexible order status
Encourage customers to buy specific products with
promotional messages on your store
Customize tax types for each business customer
Provide controlled access to your B2B eCommerce store
Send order confirmation emails to your customers

3. Wholesale is all about building relationships. We understand that
sometimes you need to give some to get some. This is where discounts
come into play. You can set a different discount for each of your business
customers if you need to.
To do this first go to the Relationships section of the app and select the
2. Customize Discounts
Click on the Edit button at the top right hand corner of the page. Scroll
down and you will see a field labelled Default Price List.
Here you can select the Price List that you want to assign to this business
customer. Click on save and you have a customized price list. Each
customer will now only see the pricing you want them to see on your B2B
eCommerce Store!

4. company that you would like to offer the discount to.
Click on Edit once again and scroll down to your default settings. You will
see a field named Default Discount.
You can now set up the Discount percentage for that particular business

5. Your B2B eCommerce store has taken off, the orders are rolling in. It’s
possible that there will be days when you can’t fulfill the orders straight
away when you’re out of stock. But don’t let this stop your customers from
ordering more.
You can choose to commit or not commit the stock for orders that come in
through your B2B eCommerce store. This is useful if you don’t want your
store to show that products are out of stock. Simply set your channel
setting so that orders come in as draft and do not commit your stock.
To do this, go to the B2B section of your app and click on the Settings tab.
3. Flexible Order Statuses
customer. Click on save and rest easy - your customer will now be able to
see his orders with the relevant discount applied!

6. Scroll down to the check box marked Show Out of Stock.
Check the box if you want your store to show products in your store even if
they are out of stock. Don’t let the popularity of your hot products die
down, keep selling them!
Just like you do on your eCommerce store, you can now promote your new
products or offers on your B2B eCommerce store too. If you have new
products that you wish to highlight to your customer or if you have limited
edition items the promotional status function will come in handy.
The promotional status is displayed at the top of your store and you can
change it via the Setting page of the B2B section on your app.
Go to the settings page of your B2B section.
4. Promotional messages on your store

7. The beauty of eCommerce is you sell to people anywhere and everywhere
on the globe. This can now happen for your wholesale business too!
But you need to be set up right to take orders from different countries.
Depending on the type of product you are selling, different taxes may apply
to buyers from different countries. A prime example of this is for buyers of
5. Setting Up Taxes
You can add the promotional message into the field here and click on save.
When you log into your store you will be able to see it being displayed.
Imagine that - you now have the power to excite your wholesale customers
with your promos too!

8. Alcohol, where each country has different duties. You can can assign a
specific tax type for each customer via the Relationships section of the App.
Go to the Relationships section and select the Business Customer you need
to add the tax type to.
Click on the Edit button at the top right hand corner of the page.
Scroll down to Default Settings and click on the dropdown box for Default
Tax Types.

9. Select the tax type you want to apply to orders from this customer and click
on Save.
This will now be the tax applied to this customer.
In the words of L.Frank Baum, “Everything has to come to an end,
sometime”, even business relationships.
If that happens, you can revoke access from each contact for your B2B
eCommerce Store. This is useful if the contact is no longer a wholesale
customer of yours.
In your Relationships Section, select the company that this contact
belongs to.
6. Revoke Access

10. Select the contact from whom you wish to revoke access. The following
popup will appear.

11. You know that feeling you get when you’re online shopping and you get an
email that confirms your order? Joy. Now you can provide that joy to your
wholesale customers too.
You can set up emails so that each time your customer places an order they
will receive an email as confirmation of their order.
To set up this function, go to the Settings page your B2B section.
7. Order confirmation emails
On the bottom left hand corner you will see a button to Remove Access.
Click on the button and the customer will no longer have access to your
eCommerce Store. :(

12. Check the box to Send Order Confirmation Email. Your customer will now
receive a confirmation email upon ordering!
We’re excited to see you apply these tips to your B2B eCommerce store!
Feel free to tell us which ones worked exceptionally well for you.
Congratulations - you’ve now made wholesale shopping incredibly fun for
your customers :)
We hope these tips will help you!
Learn more about our
B2B eCommerce Platform here:
https://www.tradegecko.com/b2b-ecommerce-platform