This handout lists the tools mentioned in Townsquared's Digital Tools for Small Business 101 Presentation and some additional resources and further reading.
View the accompanying presentation at http://www.slideshare.net/Townsquared/digital-tools-101-slideshare
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Digital Tools for Small Business 101 - Handout
1. www.townsqd.com
DIGITAL TOOLS MENTIONED:
RESERVATION/BOOKING/
EVENT SYSTEMS
OpenTable - http://www.opentable.com/
opentable-restaurant-management-system
MindBody - https://www.mindbodyonline.
com/
BookFresh - https://www.bookfresh.com
Eventbrite - http://eventbrite.com
HOUR TRACKING/ACCOUNTING
SYSTEMS
Timely - http://www.timelyapp.com/
Harvest - http://www.getharvest.com/
Chrometa - http://www.chrometa.com/
Quickbooks Online - http://quickbooks.intuit.
com/online/
Freshbooks - http://www.freshbooks.com/
home
Bill.com - http://www.bill.com/
Wave - https://www.waveapps.com/
accounting/
SageOne - http://na.sage.com/us/sage-one
POINT OF SALE
Square - https://squareup.com/sell-in-store
Paypal Here - https://www.paypal.com/
webapps/mpp/credit-card-reader
Groupon (Breadcrumb) - https://breadcrumb.
groupon.com/pos
CUSTOMER RELATIONSHIP
MANAGEMENT
Highrise - https://highrisehq.com/
Capsul - http://capsulecrm.com/
ZohoCRM - http://www.zoho.com/crm/
InfusionSoft - http://www.infusionsoft.com/
Salesforce - http://www.salesforce.com/
small-business-solutions/
PROJECT MANAGEMENT
Asana - https://app.asana.com/
Basecamp - https://basecamp.com/
Smartsheet - https://www.smartsheet.com
Thank you for attending Digital Tools for Small Business 101!
2. HUMAN RESOURCES
Wave - https://www.waveapps.com/payroll/
LegalZoom - http://www.legalzoom.com/
SilkRoad - http://www.silkroad.com/
EMAIL MARKETING
Mailchimp - http://mailchimp.com
Constant Contact -http://www.
constantcontact.com/index.jsp
Emma - http://myemma.com/
Benchmark - http://www.benchmarkemail.
com/
SOCIAL MEDIA PLATFORMS
Facebook facebook.com/business
Twitter - blog.twitter.com/small-business
Instagram - blog.business.instagram.com
Pinterest - business.pinterest.com/en/blog
YouTube - www.thinkwithgoogle.com/
research-studies/youtube-brand-
playbook.html
SOCIAL ADVERTISING
Twitter - https://business.twitter.com/ad-
products
Facebook - https://www.facebook.com/
advertising
LinkedIn - https://www.linkedin.com/ads/
Yelp - http://www.yelp.com/advertise
RESOURCES AND FURTHER READING
How Small Businesses are Using Digital
Marketing Tools in 2014 - SmallBusiness.com
Digital Tools Play Big Role In Small
Business Growth - USA Today
The 10 Best Digital Tools for Entrepreneurs in
2012 - Forbes
How Small Businesses Have Gone Digital -
Yahoo!
What $500 Will Buy You in Social Advertising -
Business Review Weekly
The One Twitter Trick You Aren’t Using But
Should Be - Ignite Social Media
Townsquared Get Togethers are events that galvanize business communities. Event experiences
are designed to facilitate knowledge sharing and collaboration between local businesses. Get
Togethers are free, private events for business owners and employees.
SOCIAL MEDIA STRATEGY
How to Create a Social Media Marketing
Plan From Scratch - Buffer Blog
Social Media Strategy in 8 Steps - Jay
Baer (Convince and Convert)
A Step-By-Step Guide to Creating a Social
Media Strategy - Hootsuite
SOCIAL MEDIA MANAGEMENT/CURATION
Hootsuite - http://hootsuite.com
Buffer - http://bufferapp.com
Scoop.it - http://www.scoop.it
Crowd Booster - http://crowdbooster.com
SproutSocial - http://sproutsocial.com
Mention - http://en.mention.com
SOCIAL MEDIA ANALYSIS
Facebook Insights - facebook.com/
YOURPAGE/insights
Twitter Analytics - analytics.twitter.com
Crowd Booster - http://crowdbooster.com/
SproutSocial - http://sproutsocial.com
Simply Measured - simplymeasured.com/
free-social-media-tools/
True Social Metrics - truesocialmetrics.com/
SEARCH ENGINE OPTIMIZATION
MOZ - http://moz.com/beginners-guide-to-seo
Search Engine Land - http://
searchengineland.com/seotable/
About Citations - www.localstampede.com/
citation-building-strategies-list/