Fashion and beauty are BFF's They can stand on their own, but are better together. Fashion's influence is from the models and the way they wear it, not the clothes.”

1. Fashion is a double-sided mirror that reflects what happens in society, while taking the
image that people send. In this way, it becomes a crucial instrument to understand what
happens in social groups, and it is affected by the factors that modify social behavior,
but it also modifies in turn the conception that socially has of concepts directly related to
the visual and aesthetic elements, and the relationships we establish through image and
clothing.
Beauty standards
Thus, fashion becomes one of the main channels through which elements such as the
perception of beauty standards are modified. Over the last few years, we have
experienced an unparalleled openness to diversity within fashion, not only in terms of
the characteristics that define beauty, but also those that are normally associated with
gender. In this way, not only physical beauty is a determining factor when selecting a
model, but also the personality it projects and which is given by a series of
imperceptible characteristics that manage to filter into photography and connect directly
with consumers.
Different conceptions
The new standards of beauty in fashion, more inclusive, appeal to individual beauty,
include different conceptions of gender, identity, height and weight, are more open to
different skin colors, show elderly people, with amputations or physical or clinical
conditions that make them unique. Everyone fits in this new concept, since each one
has a series of characteristics that make us different.
Although the use of models with new beauty standards is experiencing growth, it is not
a mainstream movement since many brands still view this strategy with some

2. reservation, considering it a risk that they may not be willing to take because they
consider that their market it is more traditional.
"Unconventional models"
Much has been questioned if the use of these "unconventional models" by brands
meets a marketing need to attract more attention to their advertising campaigns thanks
to the supposed curiosity that causes the unusual, the truth is that placing these
different models on catwalks and in magazines brings to the table the need to rethink
the traditional canons of beauty; how fashion contributes to generating expectations
about certain physical characteristics, and looking for new ways to integrate a greater
number of consumers into a world of fashion with more classic traditional standards
Summary:
Keywords:
aesthetics, fashion, mimesis, Ancient Greece, Ancient Rome, fabric, design, ethnic
fashion, semiotics, responsible fashion.
Sociology
In his 50 answers about fashion, Frederic Monneyron puts on the table a somewhat
paradoxical question: “What if appearances were profound?” The accusation of
superficiality that fashion has received has already been dismantled on numerous
occasions from semiotics and sociology and this is not the time to address a state of the
art on this vexed question.
Reflection
My purpose in these pages is rather to propose a reflection on the aesthetic problem
posed by fashion from the question of form, its contents and its substantiality; and from
the beginning I declare that it is going to stick to an approach that consists of filtering
the gaze and reflection through classical antiquity and its proposals
Revolution
Although I am not going to undertake, strict sense, an exploration of the questions of
fashion in the ancient world, I consider it necessary to deal with the problem posed by
speaking of fashion or its circumstances at times prior to the French Revolution, the
milestone in the that fashion is considered to begin as we conceive it today as a social
phenomenon ( Paz 2016: 11-12). In fact, one could not strictly speak of aesthetics

3. before the birth of the discipline was promulgated in 1735, which would become a new
branch of philosophy.
MARKED BY APPEARANCE: THE ATHENS KORAI, CLOTHING AND
FASHION
Exercise
To start this exercise I would like to propose a trip to Ancient Greece to look at a
collection of women who represent the avant-garde of fashion in archaic Athens,
between the 6th and 5th centuries BC. C.: the sculptures that we know as the kórai that
were dedicated on the Acropolis. In the ancient Greek world, in the polis, which was a
closed and defined social space in which the image functioned in a codified and
extremely significant way, the image of the woman passed through the dress.
And this was so, not only because the female nude was forbidden in the image, but
above all because clothing was an essential mark of the condition, but above all it was a
mark of adequacy, that is, a mark of fashion, of the influences that modified the image of
the city