Infinite Concept Scan™ is an interactive solution for Concept testing and Pack / Advert evaluation

1. INFINITE INSIGHT
MONOGRAPH
Infinite Concept Scan™
INNOVATIVE
RESEARCH

2. Introducing: Infinite Concept Scan™
Infinite Concept Scan™ is Nigeria's first online
interactive solution for Concept testing and Pack /
Advert evaluation
Infinite Concept Scan™ combines the advantages of
CAPI and online surveys
Infinite Concept Scan™ offers rapid turn-around, which
even allows for same-day reporting

3. Infinite Concept Scan™ - The Set Up
In-Home or Central Location Interviewing
Instant Data Transfer
Via the Internet
• Data are captured across remote
locations and immediately transferred
to the data analyst via the internet
• Hence, interim reports and updates
are available in real time

4. Infinite Concept Scan™ - The System
• Infinite ConceptScan™ is an online
tool that respondents can use to
select areas of an image as
negative or positive and is
therefore ideal for concept testing
• The tool can be used with any
image
• It is commonly used for assessing
product concepts which are
displayed as pictures and
descriptive texts
• But the system also works with
print and outdoor advertisements,
maps,etc.
• Using the mouse, positive words,
phrases or images can be
highlighted in one colour, whilst
negative areas can be highlighted
in another

5. Infinite Concept Scan™ - The System
Infinite ConceptScan™ can have conventional concept boards as add-on
DUMMY
CONCEPT BOARD

6. Infinite Concept Scan™ - The System
Infinite ConceptScan™ can also be of immense value in
• real estate management
• urban planning or the
• tourism industry….
Select The coolest “Cool”
the countries Holiday MetR
you find cool Destinations
%
DUMMY
DATA

7. Typical Outputs
3rd feature to grab attention
2nd feature to grab attention
Pack 1st feature to grab attention
Brand
Stand-Out Name Cosmonaut
25% 45%
What draws
attention?
Pack
Colour
30%
% Likes
% Dislikes
Net
Cosmonaut -20 62 42
What is liked?
Pack Colour -5 37 32
Brand Name -29 22 -7
DUMMY Shaded Flip Top -43 15 -28
DATA

8. Deliverables
Raw Data, Tables and Report on CD
Personal Presentation to your Team

9. Meet the Team…
Tosin Ogunkunle, Margit Cleveland,
Managing Director Director
Tosin is a top-notch quantitative researcher For more than 25 years, Margit has worked
with vast experience in international markets. in markets as diverse as Germany, USA
He previously held senior and consultant and Sub-Saharan Africa.
positions having both technical and
Her prior work experience includes
commercial remits at TNS, GFK and Holden
Infratest-Burke (now TNS), Germany; Mar’s
Pearmain in the UK, and RMS international,
Surveys, USA; Institut für Jugendforschung
Nigeria- where he started his career.
(now Synovate), Germany; and RMS
He is a trained statistician, an MBA International, Nigeria. In 2003, Margit won
(marketing) degree holder with distinction the “Best Conference Paper” Award at the
and a PhD candidate in information Gallup International Conference, Estoril;
management from the University of Surrey, and she contributed to the GIA “Voice of the
UK. He also obtained a certificate of People” book, 2006)
proficiency in quantitative analysis from The
Margit has primary responsibility for
Burke Institute, USA.
directing and supporting all our research
Tosin’s strong analysis background and approaches.
knack for innovation has lead to the creation
of a number of trailblazing and highly
successful research products and solutions.
He has overall responsibility for the
business and is a member of MRS, CIMN
and AIS.

10. Meet the Team…
Yemi Oniyitan, Olalekan Tijani,
Associate Director Research Analyst
Yemi is a seasoned qualitative researcher Lekan is a trained statistician (BSc.) with
with more than 15 years of experience in the excellent analytical skills and high proficiency
industry, straddling both agency and client in multivariate analysis techniques and
side as well as local and international statistical data modelling using advanced
markets. He has vast experience in FMCG, statistical packages such as SPSS.
services, social and media studies. A
graduate of political science (BSc.), Yemi is Lekan’s expertise stretches over a wide
well tuned in to the socio-cultural and political range of accounts, ranging from consumer
interplay in consumer behaviour. FMCG to Technology. He is an integral
member of the team whose analytic skills are
He previously held senior positions at RMS being consulted right from the design stage
Nigeria, where he lead a team of qualitative of projects through to delivery.
researchers on a range of multinational
accounts, and as Research Manager- He also regularly participates in the in-house
Marketing & Development at Cache UK, he new product development work.
helped to drive both qualitative and
quantitative based projects in developing
both content and business strategy.
Most recently, Yemi was a consultant at
Euromonitor International.

11. Infinite Insight Ltd.
Plot 48, Adeyemo Akapo Street,
Omole Estate. Phase 1
Ikeja, Lagos
http://www.infiniteinsight.org
Call us:
Nigeria: +234-7094496147
UK: +44-7737140538
Kenya: +254-727-600802
Email us:
info@infiniteinsight.org
tosin.ogunkunle@infiniteinsight.org
margit.cleveland@infiniteinsight.org
yemi.oniyitan@infiniteinsight.org
lekan.tijani@infiniteinsight.org
INNOVATIVE
RESEARCH