HELFORD CAPITAL PARTNERS MONTHLY EDITION OF 'MEET THE FUND MANAGERS'

1. October 2017
Helford Capital Partners LLP
Helford Capital Partners LLP is authorised and regulated by the Financial Conduct Authority 1
Fund Talk
by
Tony Burke
Tony Burke
is Head of Marketing and
Investors Relations at
Helford Capital Partners
LLP, based in London
UK.
This Month we take a look at the Helford Global I Fund, a systematic strategy man-
aged by Christophe Sailland a partner at Helford Capital Partners LLP
TB: What is the background to your company and strategies?
CS: Helford Capital Partners, which is based in London and authorised by the Financial Conduct
Authority, was launched in 2013 by myself and Nick Moran, who has an excep-tionally strong finance
and operations background. The firm is also registered as a Com-modity Trading Advisor (CTA) with
the National Futures Association in the US.
Helford Capital Partners initially started running a managed futures programme using capital from
the partners of our business. Since April 2015 we have been managing our own Cayman based hedge
fund. The investment strategy is a systematic trend-following program. The model is our own
proprietary application, derived from several years of quantitative research and in-house development.

2. October 2017
Helford Capital Partners LLP
Helford Capital Partners LLP is authorised and regulated by the Financial Conduct Authority 2
TB : Who are your key service providers?
CS: Our auditors are Moore Stephens LLP. For our prime broking we use Interactive Bro-kers UK and Saxo, and our external
administrator is Apex ( who issue monthly valuation statements to our investors).
TB: What changes - if any - have there been to the management team since incep-tion?
CS: The management of the firm is as from inception - myself and Nick - but we do have one new addition to the operating team.
As of June this year Tony Burke joined us to spearhead our new marketing and investor communications service which will be
focussed on the institutional and professional investor space. Over the last 12 years Tony has raised over £1.5 Billion from
institutions and professional investors for various in-vestment strategies ranging from systematic to long only, and from real
estate to impact investing.
TB: What is the profile of your client base?
CS: We feel that our strategy is most suited to: Absolute Return investors; CTA investors; and investors looking for Systematic
Portfolio Diversification (due to our strategy’s low correlation with equity markets and systematic CTA indices).
Initial seeding of the fund came from the company’s partners. Now that the fund has a two year track record, we believe it is the
right time to target our distribution efforts toward institutional investors. We will also look to fund of funds, and high and
ultra-high net worth individuals, either directly or through their family offices or advisors.
TB: What differentiates you from other managers in your sector?
CS: Our strategy differentiator is that while the fund has a pure trend following style, it has a low correlation with equity indices
and systematic CTA indices. Also, it should be noted that, our risk management process is an integral part of the strategy, and
trade sizing is entirely automated. All of our trading software and systems are originated in-house.
TB: What is your investment process?
CS.: The Helford Global I fund is a proprietary diversified CTA strategy that aims to deliver stable returns with limited drawdowns.
We achieve this through bespoke statistical analy-sis of financial markets. The model produces automatic trading signals in multiple
timeframes across a portfolio of currently 25 liquid instruments comprising equity indices, interest rates, FX and commodities
including metals, energy, agriculture, and softs. We focus on having a strict risk management criteria, which we have embedded
within the investment management process. We use ‘Systematic Entry and Exit Points’; ‘Systematic Trade Sizing’; and the strategy is
driven by ‘Algorithms’.
TB: How do you generate ideas for your funds?
CS: The model generates trading signals in multiple time frames (short, medium, and long term). All our quantitive modelling is
done in-house (so we own the source code and intellectual property)with the modelling and development being done on Matlab.
Helford’s investment philosophy is to exploit statistically significant market behaviour in a manner that conforms to strict risk
management controls and diversification requirements. Asset allocation is controlled by the model which includes robust,
systematic control of the port-folio risk.

3. October 2017
Helford Capital Partners LLP
Helford Capital Partners LLP is authorised and regulated by the Financial Conduct Authority 3
TB: How frequently are changes made to the trading system? Explain the develop-ment and implementation process
CS: Changes to the model parameters are evaluated continuously and implemented pe-riodically, if required. Potential
enhancements to the underlying model itself are thor-oughly analysed before any change is made to the live system. Any such
refinements to the model are expected to improve returns and/or reduce the risk or anticipated execution costs of the existing
model. Changes to parameters or enhancements to the model itself are considered as part of the necessary on-going research
process.
TB: Explain how you manage risk?
CS: Risk management is an integral part of the strategy and is embedded within the model to ensure systematic management of
risk exposure including portfolio diversifica-tion, margin to equity ratios, volatility and a cVaR based methodology using multi
time frame analysis.
Trade sizing: trade sizes are a function of market volatility. Following an increase in the volatility of a given market, the model will
automatically reduce the position size.
VaR model: we have implemented a cVaR based model to measure.
Leverage: we monitor portfolio leverage as a more traditional measure to compliment the advanced cVaR methodology.
Margin to equity: our MTE measure is designed as a further risk parameter alongside cVaR and leverage. MTE is very useful to
monitor portfolio liquidity and also as a guide as to leverage capacity.
Portfolio correlation: the asset allocation is designed to achieve a low overall portfolio cor-relation to maximise the benefits of
diversification.
TB: With regard to your new concentration on marketing of the Helford Global I Fund, how do you view the environment for
fundraising over the coming 12 months?
CS: While the environment is extremely tough at the moment, we are starting to see a def-inite increase in interest from
institutional and professional investors looking to allocate to smaller managers like us as they search for investments that are less
correlated. And that requirement for less correlation is not only to market indices, but also to the capacity of larger managers
whose drive to increase their assets under management has led to less flexibility, specifically due to their size. What we are hearing
from these investors is that they believe smaller managers have the right set-up to generate better returns.
TB: Do you have any firm plans for further product launches?
CS: While our focus within the fund business is firmly fixed on maintaining and repeat-ing performance, as well as growing the
assets and investor base within the Helford Global I Fund, we do have a separate business line within Helford Capital Partners,
which is a manager hosting platform. For this we are utilising our experience and exper-tise to assist start-up and emerging
investment managers set up and launch their own funds, and then host them under our regulatory umbrella.
We are based at 97 Jermyn Street, London SW1Y 6JE.
Contact us on +44 207 839 5081 or info@helfordcapitalpartners.com

4. October 2017
Helford Capital Partners LLP
Helford Capital Partners LLP is authorised and regulated by the Financial Conduct Authority 4
• Helford Capital Partners LLP is authorised and regulated by the Financial Conduct Authority (FCA).
• The information contained in this presentation is proprietary and confidential, and intended solely for the authorised recipient.
Under no circumstances may the information be reproduced, distributed or otherwise communicated by the recipent in this or
any other form without the prior written permission of Helford Capital Partners LLP.
• The distribution of this presentation is restricted to persons who are eligible counterparties, per se professional clients and other
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Business Sourcebook.
• The information contained herein is not intended to be nor should it be construed or used as an offer to sell or a solicitation of
any offer to buy any security or any financial instrument.
• In instances where qualitative judgments are issued, the opinions expressed are thouse of the author. You are urged to draw your
own conclusions from the data and analysis presented here and elsewhere.
• Certain information may have been provided by third-party sources and although believed to be reliable may not have been
independently verified and its accuracy or completeness cannot be guaranteed and should not be relied upon as such.
• Any performance information is shown for illustration and discussion purposes only. Past performance is not necessarily indica-
tive of future results. No representation is being made that any investor will or is likely to achieve similar results in the future.
• The information in this presentation may be modified by Helford Capital Partners LLP without notice. No obligation is under-
taken to provide you with any such modifications.