ToncrayPress Intro

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ToncrayPRess is a public relations firm.

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ToncrayPress Intro

  1. 1. Scott E. Toncray ToncrayPRess.com Introducing
  2. 2. Scott E. Toncray ToncrayPRess.com ToncrayPRess
  3. 3. Scott E. Toncray ToncrayPRess.com About ToncrayPRess • ToncrayPRess is a full-service public relations firm headquartered in Franklin, Tenn. with a location in Georgetown, Ky. The firm offers strategic communications and public relations counsel including crisis management to clients facing a broad spectrum of issues and challenges. Whether you’re an established organization or just starting out, our creative mix of traditional and digital PR strategies will help you excel in today’s social world. We offer: • PR Campaign Planning • Brand analysis • Social Media Strategy/Set-up • Press release drafting • SEO press release distribution • Website content • Marketing material content • Collateral review • Graphic design • Multimedia journalism • Media Training/research • Crisis Communications • Proprietary Media List
  4. 4. Scott E. Toncray ToncrayPRess.com About Scott Toncray • I have intensive experience working in public relations and integrated marketing communications (IMC) for regional and global organizations. • I’m a creative, big picture thinker able to develop solutions that bring solid, measurable results using traditional and emerging new media platforms. • I’m an experienced communicator with national media relations and crisis management experience. Since 2007, I have been working to bring new technology, news gathering and storytelling techniques to the forefront of how an organization communicates its message to the public.
  5. 5. Scott E. Toncray ToncrayPRess.com About Scott Toncray • Currently - I am an independent practitioner with a heart for brokering stories between organizations that are making a difference and new and traditional media outlets • Most recently I worked with Gish, Sherwood and Friends Agency as an account public relations manager. • Prior to that - I served for nine years with Wycliffe Bible Translators USA and its subsidiaries developing campaigns targeting national Christian and secular media outlets. • Prior to that I worked during Hurricane Katrina and continue to work with the American Red Cross in Disaster Public Affairs
  6. 6. Scott E. Toncray ToncrayPRess.com Campaign experience • Uganda and Tanzania - The objective of this campaign was to meet with and place the organization and the fundraising initiative – “Last Languages Campaign” into national media outlets • The Results - We placed our organization spokesperson/CEO on NPR, AP Radio, CBN, The Global Post, RNN, and CNN to begin relationships that are being leveraged for continuing newsworthy stories. Wycliffe CEO Bob Creson and George Thomas, CBN Moody Radio’s Paul Butler interviews Bob Creson
  7. 7. Scott E. Toncray ToncrayPRess.com Campaign experience Uganda and Tanzania Results - We placed stories and collected content for internal audiences. Media placement - • http://vimeo.com/12371479 • http://vimeo.com/9936841Already tagged • http://wycliffeusa.wordpress.com/tag/paul-butler/ • https://vimeo.com/4883519 • http://wycliffeusa.wordpress.com/2009/05/19/wycliffes-first-ugandan-missionary/
  8. 8. Scott E. Toncray ToncrayPRess.com Campaign experience • Washington D.C. - The objective of this campaign was to meet with and place the organization and the fundraising initiative – “Last Languages Campaign” into national media outlets • The Results - We placed our organization spokesperson/CEO on NPR, AP Radio, CBN, The Global Post, RNN, and CNN to begin relationships that are being leveraged for continuing newsworthy stories. • The glory belongs to God - “I can do all things through Christ who strengthens me.”
  9. 9. Scott E. Toncray ToncrayPRess.com Reaching your objectives 1. We will set specific, measurable, achievable and challenging goals to meet your business and communications objectives 2. We will begin with primary and secondary research to learn about your audience 3. We will create an agreed plan of action 4. We will implement the plan and then evaluate the outcomes and modify the plan to form best practices
  10. 10. Scott E. Toncray ToncrayPRess.com by Targeting your Audiences
  11. 11. Scott E. Toncray ToncrayPRess.com Contact Scott E. Toncray President/Chief Strategy Officer 1-(407) 375-2770 scott@ToncrayPRess.com http://ToncrayPRess.com Twitter: @stoncray

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