Combination Analysis of Music Video and Digipak

1. Digipak and Music
Video
Combination
Evaluation

2. I have created continuity between my cover and my music video by using the same
transparent ink displacement effect over the left side of the first panel. The ink is an
intertextual reference to Elle Mary and the Bad Men’s music video for Ocean,
creating continuity between my production and the band’s previous releases. The
ink is thus effective throughout my production in cross-referencing aspects of the
band’s creative output as well as adding mood and greater depth to each of my
images. In addition, I have used a side profile of my protagonist Jacob as the cover
artwork for Elle Mary’s EP; this allows audience recognition which should make my
product more memorable, as the music video is effective in marketing the EP and
visa versa due to my use of Jacob’s image.
Panel one:
THE COVER

3. My interior is a double page spread of images drawn both
from my music video and from film photographs of the
location taken on the day of filming. The images of the
location make the backdrop for my actors, creating cohesion
between my 1st, 2nd and 3rd panels, as both the image of my
actors is used and the
derelict location once
again become references
to my music video (as
well as my magazine ad).
However, to prevent the
aesthetic of my digipak
becoming dull and
repetitive, I have used a
new colour pallet to act as a burst of light between my
dark back and front covers. It is conventional to follow
a certain colour scheme, for example, Foals' use of
blue and black throughout Total Life Forever. Like
Foals, I have chosen to create a strong colour scheme;
a lot of black and white for the
cover, giving way to flesh tones
and red for the interior, and finally
descending back into darkness for
for back cover- with some red.
Panel 2 & 3:
THE INTERIOR

4. Panel 4:The Back Cover
The image for my back cover originally comes from a film
Photograph which I took while we were on location.
The image to the right was a draft front cover which I
decided not to use as I did not feel it adequately marketed
my music video or Elle Mary and the Bad Men. Instead,
I edited the lighting on the image and
used it as a my back cover instead, with
some red ink over the top to create a
continuing and coherent theme through-
out my digipak and music video.
I have used the same font for my track-
listing as I have for Elle Mary and her
band’s name, as well as the EP title, thus
consistency throughout the package.
By using our abandoned location in my
back cover, I have intertextually
referenced the desolate interiors depicted in John Hillcoat’s ‘The Road’ (based
on Cormac McCarthy’s dystopian novel). The reference is effective as it
reflects the bleak and hopeless situation that Jacob finds himself in; without
Annie, his world has disintegrated and become dilapidated, much like
McCarthy’s gloomy vision of the future.

5. Panel 5: Magazine Advert / poster
Finally, for my magazine advert, I have
chosen to use the same serif font as my
ending credits that are featured in my
music video. The font is stylish and
creates an air of professionalism and
sophistication around the product; two
qualities which would certainly be
useful and beneficial for an up and
coming band.
In addition, the font does not detract
from the main splash image; it merely
enhances it.
Once again I have used a film
photograph, this time of Jacob looking
through one of the rooms in the RAF
base. The use of film photography
throughout my digipak creates
consistency, and by using Jacob in the
poster, I am referencing my music
video, thus using my ancillary text to
market my main product.