1. Observation
Tomasz Bąkowski is paying
attention

2. Insights
No sign lettering
Automatic door
opened too late
To less shopping
carts

3. Opportunities
3d sign on the floor of entrance
Open door with warm air curtain
Better system to exchange shopping cart

4. Insights
Very crowded
Noisy, stressed
customers
No music
A bit dirty in
between tiles
Uncomfortable
waiting in
lines

5. Insights
A bit dirty
Slippery tiles on
the floor
Chemical smell
Aggressive
lightning

6. Opportunities
Play nice music to make people not so
stressed in crowded environment, use
warmer light
Put bigger tiles to avoid dirty spaces, use
another chemical to clean
Use tickets with estimated time (customer
can choose) of waiting in line and caunter
you have to go

7. Insights
Because of crowded
space with lots of
merchandise -
commercial signs not
visible for normal
customer
- put arrows "look up" to
direct people to
signs:)

8. Insights
Opened front door -
blocked with bin
Big nice sign
Beer commercial -
I know what I can
get there;)

9. Insights
few customers
big space
warm light exposing
merchandise
radio music
smells a bit drunk
people
no shopping cart

10. Opportunities
Light up the sign above entrance
Remove bin to make entering more
comfotable
Organize few shopping cart so customers
could buy more
Use smell of some snacks typical for beer to
make customers buy more of them

11. Anything else
you can see on
pictures?
Please share
Thank you
Tomasz Bąkowski