2. ABOUT
US
Sunshine Middle East – All rights reserved 2!
! SUNSHINE MIDDLE-EAST is the reference Solar PV advisory services
company in the Kingdom of Saudi Arabia.
! SUNSHINE MIDDLE-EAST started in 2013 as a joint initiative of Al-Hadiyah
Law Firm and Sunshine Energy Advisors with a vision to create a local
company provider of expert and independent advisory services to institutions
and companies interested in developing solar PV opportunities in the Kingdom
of Saudi Arabia.
! As part of the flourishing solar PV opportunity in the Kingdom from the
beginning, SUNSHINE MIDDLE-EAST brings together the expertise in the KSA
and the solar PV industry to contribute to a long lasting and sustainable
renewable energy frame work in the country.
3. Al Hadyah Law Firm brings over three
decades of experience in the practice of law in
the Kingdom of Saudi Arabia
It combines the knowhow of a multidisciplinary
team of outstanding reputation in the industry
and in the Saudi local law and regulations, with
international western experts with previous
experience in the country, which leads to
precisely understand the main difficulties that
foreign companies face in the market, planning
ahead and integrating different work cultures.
Experience in international markets, being the
reference firm of foreign companies established
in the Kingdom, providing custom made
services.
Sunshine Energy Advisors is an independent
solar photovoltaic consultancy firm based in
Spain with a group of professionals with a wide
range of experience in the solar PV business.
Among the areas of expertise, Sunshine
Energy Advisors brings to its partners over
fifteen years of experience in the PV markets,
regulation, development process, market entry
strategy, strategic partnerships, technology
assessments (products, providers, EPC
contracting, services and competitive analysis),
plant and production optimization.
PARTNERS
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4. ! The Saudi Arabian government announced an ambitious
USD 109 billion plan to install 41 GW of solar by 2032.
! The country offers good financing environment, local
banks are fairly liquid based on an average of loans-to-
deposits ratio of 80%.
! It is considered an attractive market for international
lenders.
! Local companies and investors will participate actively in the
process but will require the expertise and track record of
international partners, local manufacturing, as well as
independent advisory services.
Sunshine Middle East – All rights reserved 4!
INTRODUCTION
5. ! The Saudi Arabian solar market it is still at the initial stage
but it is recognized as one of the most promising solar
markets for the 2014-2025 period.
! Legislators need to create the regulatory framework
necessary for local and international investors comfort.
! Technology suppliers and contractors will need a complete
set of technical and local content requirements to
establish the necessary partnerships and adequate cost
structures.
! Financial institutions will need to get know-how in the
technology, the processes, the players, and define the
warranties as well as the preferred financing mechanisms.
Sunshine Middle East – All rights reserved 5!
MARKET
OVERVIEW
6. JV signed in Saudi Arabia for solar developments - Jan. 20th, 2014
Abdul Latif Jameel Energy and Fotowatio Renewable Ventures (FRV) have announced a joint
venture to develop photovoltaic (PV) solar energy projects in Saudi Arabia.
SunEdison eyes PV manufacturing complex in Saudi Arabia – Feb. 4th, 2014
U.S. company and its local partners are planning an ambitious, $6 billion PV fab in Saudi Arabia
that would cover the entire production line, from polysilicon to modules.
TAQNIA acquires 50% stake in Saudi Arabian solar energy developer – Feb. 4th, 2014
The Saudi Technology Development and Investment Company (TAQNIA) has acquired 50%
stake in Saudi Arabian solar energy developer SUN & LIFE, a subsidiary of ACWA Holding.
Saudi Arabia to launch 1GW solar tender ‘by end of the year’ – Mar. 13th, 2014
Saudi Arabia will put 700-1000MW of solar power out to tender by the end of the year,
according to Vahid Fotuhi, president of the Middle East Solar Industry Association (MESIA).
Sunshine Middle East – All rights reserved 6!
LATEST
NEWS
7. WHAT
WE
DO
We cover the entire project value chain
! Market Assessment
! Technology and strategic fit
analysis
! Identification and establishment
of strategic partnerships
! Strategic and operational due
diligences
! Legal Services
! Establishment and
implementation in KSA
! Advisory in Project Development
! Joint venture agreements
! Strategic development
! Feasibility Studies
! Technology Assessments and
Selection
! Advisory in Project Design and
Contracting
! Legal and technical Due
Diligence
! Financial Structuring and
Closure
! Contract Negotiation
! EPC supervision
! O&M supervision
! Advisory in Operations and
Maintenance
! Advisory in power plant
performance
Sunshine Middle East – All rights reserved 7!
OPERATION
CONTRACTING AND
CONSTRUCTION
MARKET ENTRY STRATEGY
PARTNERSHIPS
8. PARTNERSHIPS
! Access to the main local
corporations currently pursuing
renewable opportunities from the
industrial, EPC and operations
arena.
! Good relationships with the main
international actors in the solar PV
industry.
Sunshine Middle East – All rights reserved 8!
! With offices in Riyadh, we have first hand knowledge of the market, the
regulations and the key players.
! Access to the relevant public institutions including Ministry of Water and
Electricity, KA CARE, Saudi Electric Company (SEC) and Saudi Aramco.
9. LEGAL
SERVICES
! Company establishment in KSA
! Legal due diligence
! Registration procedure in the local
administrations
! Expertise in commercial law for JV,
subcontracting and supplier contracts
Sunshine Middle East – All rights reserved 9!
! Expertise in labor law for local work permitting, health safety and contracting
! Expertise in real state legal advice for purchasing and rental agreements
10. STRATEGIC
DEVELOPMENT
! Experience and knowledge of the most important solar PV markets
across the globe.
! Identification and establishment of
strategic partnerships
! Support in the relationships with the
main actors of the PV industry
! Structure definition: personnel
capabilities, organization and culture
! Creation of the Solar division
! Solar division corporate strategy
Sunshine Middle East – All rights reserved 10!
11. ! Technical potential and integration possibilities for solar PV energy
! Assessment of solar PV potential
! Uncertainty assessment on radiation and yield
! Site and integration analysis for
different technologies and infrastructures
! Optimized system design and yield calculations
! Long term yield and ROI analysis
! Operational costs evaluation
FEASIBILITY
STUDIES
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12. ! Technology, design and provider evaluation
! Manufacturing process evaluation
! Contracts, guarantees, packaging and transport assessments
! Civil and electrical design assessments
TECNOLOGY
ASSESSMENTS
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13. ! Selection of suitable sites
! Technology and layout definition
! Deployment of technical specifications and
quality manuals for the plants components.
Tendering process
! Screening and selection of suppliers
! Drafting and review of contracts (EPC,
O&M, PPA, etc.)
! Construction monitoring
PROJECT
DESIGN
AND
CONTRACTING
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14. ! Risk identification and mitigation strategies
! Site investigations
! Construction and O&M contracts
! Solar resource and long term yield
! Technology selection
! Environmental Impact Assessment (EIA)
! Grid code compliance
LEGAL
AND
TECHNICAL
DD
Sunshine Middle East – All rights reserved 14!
