This presentation made during the 6th Annual Africa Insurance and Reinsurance Conference outlines some of the challenges facing the industry and suggests how to overcome them.

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AIRC 2016
Will the Insurance Industry
Survive the New Branding Age?
Wednesday 29th June 2016
Tom Sitati MCIM Chartered Marketer
Partner - Brand Integrated Consulting

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It is not all about technology

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The sands are shifting… fast!
Are you prepared?

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transparency
in an opaque
industry
10

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financial institutions
still facing a “crisis
of confidence”
9

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demand for
simplicity
8

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the instant
gratification
generation
7

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a selfish world6

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the power of
peer to peer5

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the rise of
activism4

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african fatalism
still with us
3

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new media
and society2

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you can’t discount
technology any more1

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It is still not all about
technology though

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Thank You