Mobilizing business strategy

•Download as PPTX, PDF•

0 likes•642 views

It's easy to get caught up in the frenzy to go mobile. To impact your customers and deliver results you need to work from a strategic perspective, understand your customers and maintain a sense of urgency. I also suggest embracing Design Thinking to make your what and how deliver on WOW!

Technology Business

Mobilizing Business Strategy

Tom Hayes
November 2013
tom.hayes@THayesOnline.com
THayesOnline.com all rights reserved

Source: Fastcompany.com

Challenge – Revolution AND Evolution

Source: www.Pinkjooz.com

Challenge - Customer Technology Models

Access
Devices

Services

Customer
Assets

Access
Devices

Services

Customer
Assets

Mobile Strategies - Where to Focus

“Business has only two functions — marketing and innovation.”

“The aim of marketing is to know and understand the customer
so well the product or service fits him and sells itself.”
Peter Drucker

Focus - The Mobile Customer

“I KEEP six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who”
Rudyard Kipling

Who – Deep Understanding

Demography
(Data)

Ethnography
(Understanding)

Why – Customer Defined Relationships

Engage
Transact
Facilitate

When - 24*7 Time Shifting

Source: fastcompany.com

Where – Untethered but Visible (and Valuable?)

What & How – Embrace “Design Thinking”

Source: Designing For Growth (Liedtka/Ogilvie)

Tactics – Selection Criteria

Think “How” not “If”

Feasibility
Impact The Make
or Break!!!
Timeliness

Strategy and Tactics – 3 key takeaways
1. How can mobility uniquely impact your customer
& relationship?
2. Technology is just an enabler (and there are a lot
of options, expanding every day)
3. Creative approaches like design thinking to deliver
the what and how to WOW

Strategy and Tactics – Final Thought

“It is more productive to convert an opportunity
into results than to solve a problem - which only
restores the equilibrium of yesterday.”
Peter Drucker

Q&A

&A
Tom Hayes
October 2013
tom.hayes@THayesOnline.com
THayesOnline.com all rights reserved

Source: fastcompany.com

Similar to Mobilizing business strategy

Keynote Presentation to CPA America Int'l in Portland, OR in September, 2014. In a period of rapid change and increasing complexity, the winners will be those who can keep their rate of learning greater than the rate of change and greater than their competition or their L > C. It's time to reimagine the CPA profession around the concepts of talent development and learning. New skills, new ways of learning, and new thinking. The need for a strategic and systematic approach to talent development is already underway in many high-performing organizations. Are you ready for these sweeping, even disruptive trends? This presentation covers the latest trends and what we see as "next" practices emerging and how we, at the Business Learning Institute, are working to help CPA firms, corporations, government, and nonprofits with a new approach to talent development and learning designed to get two things: (1) business results and (2) engaged employees who are willing to give you their discretionary efforts!

Cpa america a new era in talent development

Tom Hood, CPA,CITP,CGMA

From Customer Insights to Action

Capgemini

Hacking Lead Generation and List Building

Sales Hacker

Recruiting has evolved due to technological innovations and candidate expectations and so should your measurement practices. From employer branding and recruitment marketing to social recruiting and sourcing, recruiting activity these days generates an immense amount of data. But gathering and analyzing this data is a full-time job – and recruiters already have their hands full with managing endless req loads, as well as the needs of candidates and hiring managers. However, a growing number of organizations are leveraging insights derived from more robust analytics and measurement practices, and outperforming their peers. In this webinar, Will Staney, Founder and Principal Consultant at Proactive Talent Strategies, LLC and Kyle Lagunas, Founder and Principal Analyst at Lighthouse Research & Advisory will examine key practices emerging in data-driven recruiting, showcase their research, and spotlight examples of these practices at work today. We’ll be covering the following topics: The Evolution of Recruiting Social media and consumer technologies have changed candidate expectations and the way we attract talent. Defining Data-Driven Recruiting What does “data-driven recruiting” mean? Metrics, Measurement & Analysis How are top talent leaders measuring the effectiveness of their talent attraction efforts? We’ll look at the research. Cool Tools & Applications Technology driving the industry forward that both

Data-Driven Talent Attraction & Engagement

Human Capital Media

According to Gartner, by 2014 social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20% of business uses. Tracking social presence via the number of followers and fans, traffic to web site, social mentions across platforms, share of social conversations and social influence are great ways to measure brand effectiveness – but what comes next? What are leading retailers doing today to mine this platform for actionable insight and truth? And how are they using that insight to meeting their growing business initiatives? Attend this session and learn: 1) Why joining the social media revolution is one of the top 5 ways to avoid losing customers this year; 2) The key data mining techniques and best practices for gaining actionable insight into your customers; and 3) How the right technology platforms can integrate your social media strategy with your overall business goals.

Social Media for Retail: Translating “Posts” into Profits

G3 Communications

How to pitch

Michael Smith Jr.

Big data for sales and marketing people

Edward Chenard

The New Imperatives for a Modern Business

Kevin Donaldson

Datamining and Business Analytics

amacolumbia

Making a new technology work relies so much on the ability to secure funding for the idea. How do I find money to make these new electronic projects get off the ground and thrive? We’ll discuss all the sources —internal resources, outside parties, sponsoring partners, user fees or new entities altogether. Join us for this critically important, interactive session as a panel of trade-show leaders and technology experts share their funding ideas. You don’t want to miss this one! Moderator: Rick McConnell, President, Hanley Wood Exhibitions Panelists: John Curtis, President and CEO, Quotient Solutions, Inc. Stephen Nold, President, Tarsus Advon Kyle Welch, VP Finance, Hanley Wood Exhibitions

Funding technology models 2011 SISO

Stephen Nold

Action changes thinking: Transforming the innovation culture

Laura Snellman-Junna

Data Science for Marketing

Komes Chandavimol

Not an agency, not a consultancy, not a software co. just the world's best futureproofing and disruption trailblazers led by Sean Moffitt & Mike Dover. CEOs talk to consultancies. CIOs talk to technology companies. CMOs talk to agencies. Strategists talk to research firms, Business and organizational change can't be this tribalized. Wikibrands' imperative, raison d'être, direction, assets, 3 benefits and 15 types of client engagements enclosed . www.wiki-brands.com @wikibrands

Wikibrands 2018 Focus - Futureproofing & Transformation

Sean Moffitt

HR Trends Update

Tom Haak

HR Trends February 2016

Tom Haak

The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years. PRESENTER Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive

Research Presentation: How Numbers are Powering the Next Era of Marketing

MediaPost

Marketing to Large Prime Contractors

Colorado PTAC

The Convergence of Content and Commerce in a Complex World

Mozu

Hr Analytics: Danger or New Perspective for HRM

Tom Haak

Data, Analytics & Insight Leaders Masterclass (Manchester 2018)

John McCambley

Similar to Mobilizing business strategy (20)

Cpa america a new era in talent development

From Customer Insights to Action

Hacking Lead Generation and List Building

Data-Driven Talent Attraction & Engagement

Social Media for Retail: Translating “Posts” into Profits

How to pitch

Big data for sales and marketing people

The New Imperatives for a Modern Business

Datamining and Business Analytics

Funding technology models 2011 SISO

Action changes thinking: Transforming the innovation culture

Data Science for Marketing

Wikibrands 2018 Focus - Futureproofing & Transformation

HR Trends Update

HR Trends February 2016

Research Presentation: How Numbers are Powering the Next Era of Marketing

Marketing to Large Prime Contractors

The Convergence of Content and Commerce in a Complex World

Hr Analytics: Danger or New Perspective for HRM

Data, Analytics & Insight Leaders Masterclass (Manchester 2018)

Recently uploaded

FWD Group - Insurer Innovation Award 2024

The Digital Insurer

Manulife - Insurer Transformation Award 2024

The Digital Insurer

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

apidays

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Juan lago vázquez

Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.

Why Teams call analytics are critical to your entire business

panagenda

AXA XL - Insurer Innovation Award Americas 2024

The Digital Insurer

In the thrilling conclusion to 2023, ransomware groups had a banner year, really outdoing themselves in the "make everyone's life miserable" department. LockBit 3.0 took gold in the hacking olympics, followed by the plucky upstarts Clop and ALPHV/BlackCat. Apparently, 48% of organizations were feeling left out and decided to get in on the cyber attack action. Business services won the "most likely to get digitally mugged" award, with education and retail nipping at their heels. Hackers expanded their repertoire beyond boring old encryption to the much more exciting world of extortion. The US, UK and Canada took top honors in the "countries most likely to pay up" category. Bitcoins were the currency of choice for discerning hackers, because who doesn't love untraceable money?

Ransomware_Q4_2023. The report. [EN].pdf

Overkill Security

ICT role in 21st century education and its challenges

rafiqahmad00786416

A Beginners Guide to Building a RAG App Using Open Source Milvus

Zilliz

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

DBX First Quarter 2024 Investor Presentation

Dropbox

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Zilliz

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Recently uploaded (20)

FWD Group - Insurer Innovation Award 2024

Manulife - Insurer Transformation Award 2024

A Year of the Servo Reboot: Where Are We Now?

Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Powerful Google developer tools for immediate impact! (2023-24 C)

Strategies for Landing an Oracle DBA Job as a Fresher

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood

Why Teams call analytics are critical to your entire business

AXA XL - Insurer Innovation Award Americas 2024

Ransomware_Q4_2023. The report. [EN].pdf

ICT role in 21st century education and its challenges

A Beginners Guide to Building a RAG App Using Open Source Milvus

Artificial Intelligence Chap.5 : Uncertainty

DBX First Quarter 2024 Investor Presentation

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Data Cloud, More than a CDP by Matt Robison

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Mobilizing business strategy

2. Why Mobility? Source: fastcompany.com

3. Challenge – Revolution AND Evolution Source: www.Pinkjooz.com

4. Challenge - Customer Technology Models Access Devices Services Customer Assets Access Devices Services Customer Assets

5. Challenge: Legacy Delivery & Technology

6. Challenge: Business Model Consistency

7. Mobile Strategies - Where to Focus “Business has only two functions — marketing and innovation.” “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter Drucker

8. Focus - The Mobile Customer “I KEEP six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who” Rudyard Kipling

9. Who – Deep Understanding Demography (Data) Ethnography (Understanding)

10. Why – Customer Defined Relationships Engage Transact Facilitate

11. When - 24*7 Time Shifting Source: fastcompany.com

12. Where – Untethered but Visible (and Valuable?)

13. What & How – Embrace “Design Thinking” Source: Designing For Growth (Liedtka/Ogilvie)

14. Tactics – Selection Criteria Think “How” not “If” Feasibility Impact The Make or Break!!! Timeliness

15. Strategy and Tactics – 3 key takeaways 1. How can mobility uniquely impact your customer & relationship? 2. Technology is just an enabler (and there are a lot of options, expanding every day) 3. Creative approaches like design thinking to deliver the what and how to WOW

16. Strategy and Tactics – Final Thought “It is more productive to convert an opportunity into results than to solve a problem - which only restores the equilibrium of yesterday.” Peter Drucker

Mobilizing business strategy

Recommended

Recommended

More Related Content

Similar to Mobilizing business strategy

Similar to Mobilizing business strategy (20)

Recently uploaded

Recently uploaded (20)

Mobilizing business strategy