A2 KEF PROJECT

KEF SPEAKER PROJECT
KEF BRAND DECODING

KEF BRAND DECODING
AUDIO PRODUCT DECODING
TASK ANALYSIS
BRIEF
INITIAL SPECIFICATION
TARGET MARKET
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KEF BRAND DECODING
What they do: KEF are an audio Who are they linked with: such Their History: KEF was founded in
production company who wish to companies like ‘audioDOCTOR’ who 1961 and was initially headquartered in
deliver music to their customers in the a re a n o t h e r c o m p a n y w h o a re a Nissen Hut on the premises of Kent
most natural way they can, they supply passionate when it comes to quality in Engineering & Foundry (from where the
a wide range of high quality products their products and designs. They are name KEF is derived). In their first
that also have a highly aesthetically
also linked with such companies as the products for the first few years the
pleasing design which makes KEF
stand out from other competing brands. car manufacture Aston Martin. speakers where formed with the K1
series bass driver, however in todays
What they make and what it costs: market KEF have re-designed their
KEF make a range of high quality drivers to create the all new ‘Q
speakers and other audio products
which will range in the price between series’Bass driver which gives a better
£400 and up to £20000. With their quality of sound compared to their
product ‘Blade’ which celebrates 50 original products.
years of loudspeaker innovation with
the most dramatic leap forward in Who they target as an audience:
decade costing around the £20000 KEF aim to target an audience who
mark prefer the finer things and have a
What technology they use and what passion for sound quality whilst having
they can make: on some of KEF’s an in keeping fashionable design as
medium size high quality speakers, like well. most people KEF will be targeting
the ‘Blade’ they use a 50-400W is the high class people who are
Amplifier with a 40Hz - 35kHz prepared to pay that bit extra for that
Frequency response. With these extra quality of sound.
requirements this allows them to make Their brand and image: KEF’s brand
a high quality and durable speaker that image is all about quality and
will last. innovation, KEF bring together sound
quality and design together to make
KEF BRAND DECODING high end products in their market. the
image themselves as being stylish and
TASK ANALYSIS
BRIEF
thorough with their products so none
INITIAL SPECIFICATION are short of top quality, but with this
TARGET MARKET design and quality their is a price to
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pay.

KEF BRAND DECODING
How it will work: When the electrical The frequency and amplitude of this wave, which Drivers have components such as the
current flowing through the voice coil represents the original sound wave, dictates the diaphragm which is the skeleton of the
changes direction, the coil's polar rate and distance that the voice coil moves. This, speaker, the voice coil which projects
orientation reverses. This changes the in turn, determines the frequency and amplitude the sound waves that comes out from
magnetic forces between the voice coil of the sound waves produced by the diaphragm. the driver cone.
and the permanent magnet, moving the Different driver sizes are better suited for certain
coil and attached diaphragm back and frequency ranges. For this reason, loudspeaker
forth. The electromagnet is positioned in units typically divide a wide frequency range
a constant magnetic field created by a among multiple drivers.
permanent magnet. These two magnets,
the electromagnet and the permanent
magnet interact with each other as any
two magnets do. The positive end of the
electromagnet is attracted to the negative
pole of the permanent magnetic field, and
the negative pole of the electromagnet is
repelled by the permanent magnet's
negative pole. When the electromagnet's
polar orientation switches, so does the Crossover: A crossover takes the
direction of repulsion and attraction. In incoming signal from an mp3, DVD or
this way, the alter nating current other audio device and separates the
constantly reverses the magnetic forces signal into the different frequency
between the voice coil and the ranges, then once this is done the
permanent magnet. This pushes the coil different frequencies are then send to
back and forth rapidly, like a piston. their appropriate driver, this helps the
When the coil moves, it pushes and pulls sounds quality when being played.
on the speaker cone. This vibrates the air Component parts:
in front of the speaker, creating sound Driver: A driver is software that is usually
waves. The electrical audio signal can provided by the hardware maker, this links the
also be interpreted as a wave. software input to the hardware to produce the
sound. There are different types of drivers that are
KEF BRAND DECODING used for specific jobs for example there are
AUDIO PRODUCT DECODING ‘Subwoofers’ for very low frequency sound,
TASK ANALYSIS ‘Woofers’ for low frequency and ‘Tweeters’ for
BRIEF high pitched frequency sound, all of these give a
much better sound quality for their specific uses
TARGET MARKET
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rather than using one speaker for all.

KEF BRAND DECODING
Speakers: Speakers produce an output of sound
FOUR PRODUCTS in response to an electrical audio signal. The point
of this device is purely to produce sound of a high
quality and at a suitable volume for the environment
Headphones: Headphones are a small
its in, if the speaker does not produce enough
scale of loudspeakers which are to be
sound, or high quality sound it will not have an
used in close range to the ear, as this
impact in its environment and would be useless.
device would not be as effective further
This is KEF’s LS50 and its aim is to bring a
away from the user. most headphones
professional studio monitor
have a connected wire to connect them
concept into the home
to an audio device, such as an mp3
and these will cost £800
player. This type of product is used
for the set.
mostly for personal use, so the user can
listen to the music they want to while not
disturbing other uses that may not want
to listen. they can be stored and
transported easily and like other
products can be cheap but not as high
in quality as other higher priced
headphones.
Surround Sound: surround
sound allows sound and music to
be ampliﬁed from a 360 degree
radius, this dramatically improves
the sound quality as it is not coming
from just one section of a room
from one speaker, but all areas. this
type of product above works well if Docking: Docking stations are a set of speakers
you are planning to create a home with an port where portable devices such as mp3
cinema system as the speakers can players, or mobile phones can be inserted and then
be placed or mounted in all area in play the music straight from that device. the device
KEF BRAND DECODING the room to give the room the best sometimes can be controlled using either a remote
AUDIO PRODUCT DECODING atmosphere possible with the best that will connect to the dock, or you can control it
TASK ANALYSIS sound quality. The product above is with the buttons on the dock. in some cases the
BRIEF K E F ’s T 3 0 5 S e r i e s a n d t h i s device can also be charged with the docking station
complete package comes in at as well. and on some docks you can get additional
TARGET MARKET
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£1700 to give you the best home features such as a radio and an alarm.
cinema quality possible.

KEFTASK ANALYSIS
BRAND DECODING

Function: Safety: Materials:
Looks Appealing Durable Materials Suitable Materials
In-keeping Design Non-sharp Edges Cost Effective
Provides Quality Sound Secure Aesthetically
Pleasing
To Be Used Heavy
Current Image
To Be Safe Non-toxic coat/paint
Sourcing Materials
Universal Properties Size
Finishes
Represent Te Brand Suitable Materials
Smart Materials

Environment: Aesthetics: Construction:
Where Will It Go Colours How its Installed
Who Will See It Shapes Materials Used
Who Will Use It Materials Easy to Install
Blending And Contrast Suitable Process
Appealing Safety
Where Are The Materials Sourced Size Size
Up-keep Modern Stable
Recycled Materials Relevance Features
Processes Textures Product Weight
Cost of Materials Scale Cost Effective
KEF BRAND DECODING
TASK ANALYSIS
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TARGET MARKET
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KEF BRAND DECODING
BREIF
For my brief i want to create a high quality docking station with a contemporary design, this
will be designed for KEF ,this product will be affordable for people that do not have a spare
£1000 to spend on a speaker system, reducing the overall price of the product should not
reduced the product in quality and can be placed in any room and make an impression with
the quality of the sound it produces. I want the speakers to be able to be connected to the
dock as i think i will be able to make a design where the connecting wires will not be getting
in the way of anything and causing disruption. also i want to incorporate wood into the
design somewhere as well

KEF BRAND DECODING
TASK ANALYSIS
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TARGET MARKET
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KEF BRAND DECODING
Aesthetics: I want to design the speaker to be appealing and to represent the brand with its style and design. To achieve this i
want my design to have a high quality finnish so it looks like a high quality product, makes an impression and represents the brand
well. to achieve this with the design i can use a range of materials, colours and textures to give it that unique look and style.
Cost: As KEF design high quality products the price you normally have to pay is high as well. So for my
design i want to range the price for £200-£500 so it is a bit more affordable that some of their other
products, however i don't want the price to affect the quality that goes into the build quality and the
components that go in to make the product.
Customer: The type of customer i will be targeting will be someone aged between 18-30 who want
something in their room that allows them to play their music with the highest quality possible and straight
from their mp3 device. These people will be prepared to pay that bit extra for the higher quality and
aesthetically pleasing design.
Environment: The environment my product will be used in is in any area of a household that wants music
to be played in. mainly i would see this product being used in someones bedroom as it would be the most
fitting for this product. i want the product to be small enough so it does not cause a space disruption in
any of the environments people choose to put it in.
Size: The size of my product is a great importance as it needs to be a suitable size so it can be
comfortably used in any space in a house someone wants to use it in without being to big and bulky taking
up room. Also the product shouldn't be so small that it doesn't produce enough sound and when the
volume is increased the sound quality is affected. It will also need to be noticed and make an impression.
Safety: To make my product safe i take care in what materials i choose to make my product, avoiding
anything that would end up making the product unsafe. these could include avoiding things like toxic paints,
coatings or finishes, and using durable materials and wires so it is unlikely to break if it is dropped or
pressure is applied to it.
Function: The function of my design is to impress anyone who sees or uses it, both aesthetically with the
design but also with the way the sound quality is produced. It should give a good first impression when
people listen to the quality of sound it plays for the first time.
KEF BRAND DECODING
AUDIO PRODUCT DECODING Materials: A Material i would like to use in my product is a sturdy plastic as this will keep the
TASK ANALYSIS internal structure safe and prevent it form being damaged easily, also the plastic can be
BRIEF
coloured and shaped easily to give it an aesthetically pleasing look. To give my product a natural
TARGET MARKET
look i might use wood like Oak or teak somewhere in the design as this will appeal to some
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environments.

KEF BRANDMARKET
TARGET DECODING
To define my target market i will have to look at different ages, style views and considering if these people will be able to afford it
as it would be pointless for me to create a design for teenagers aged between 15 and 18 and then making the price of the
product way out of their budget as this age group probably do not have a job that will pay well enough to afford this.

PRICE/AFFORDABILITY:
As i have made the price range of my product between £200-£500 i will aim to target the
ages between 18-30. The reason of targeting this age group is that the products price
range will become to be affordable for people 18 and upwards with jobs, the reason for
not targeting younger people is this could be out of their price range, however in some
cases they may not have jobs but could still afford this if their parents payed for it so
this product can be suitable for people a few years younger. At this age people tend
to have more social events so this will be a product that will appeal and be useful as
it can connect to their devices to play personalised music.

AGE:
The reason i have chosen to stop my target markets age at 30 is because at that
age people tend to focus on other parts of life and may not see the point of
spending £500 on a speaker that could be spent on something that would be
more useful to them however some people at that age may be an exception.

GENDER:
My product will not be specifically tailored to one gender as i want my product to be
neutral so it can appeal to more people, i am not using a specific design that will
appeal to either or.

KEF BRAND DECODING In conclusion to this my target market will be any gender of people
AUDIO PRODUCT DECODING aged between 18-30 who are looking for the best quality sound
TASK ANALYSIS
but for an affordable price. These people are also looking for style
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as well as performance as they want their design to make an
TARGET MARKET impact on image as well as sound, so wherever this product is placed in
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KEF BRAND DECODING
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LOGICAL: A logical use for a speaker would be that they could be playing at some occasions. Speakers would need to be safe as they
compatible with other pieces of technology like computers or would not be able to be sold or they could break easily if dangerous
televisions as this would be a useful feature as it can be used as a wires were not properly concealed or covered, also the speaker would
surround sound system. Another logical use for a speaker would be need to be compatible with other devices like, Mp3 players, TV’s and
it should be able to adapt to all the different frequencies, so there is other devices.
always high quality sound being played and it can amplify the KEEP: Components on a speaker i want to keep would be the driver
sound to create an environment. It should be able to be easily as this is the part of the speaker that creates the sound and the
controlled with a device so it is not too difficult to operate. It should speaker would not function without the driver, i would also need to
be able to stand by itself and be stable so i doest fall over easily keep the housing for the driver and other speaker components as it
when nocked, or it should be able to be secured so it cant move. would not be secured in a fixed position without it. I am also going to
ILLOGICAL: Sometimes people use products for something they are keep the quality of materials as i think this is important to keep for as
not intentionally designed to be used for, an illogical use for a speaker KEF use high quality materials in all there products.
would be for someone to put a drink’s glass on top of as it was not SCRAP: Parts on the speaker i would want to scrap are like excess
specifically designed for. If the speaker is big enough the user could weight as it is not needed and would be a useless feature to keep. If
use the speaker as a seat, this is not a logical use as the excess weight the speaker has a controller it would then not need all of the same
controls on the device, or something like a screen displaying the song
put on it could damage the speaker. Using the speakers too loudly is
name and other futures, the only useful ones would be on-off and the
an illogical use as it would distort the sound and quality would be volume controls.
reduced, also this would damage the speaker. It would not be logical to
FORM/FUNCTION: The speaker should have a balance of form/
place the speaker in an area where the sound would be obstructed,
function so it is aesthetically pleasing and so it produces high quality
places like behind a sofa, as the sound produced would not be as sound. For function the speaker should be able to produce sound that
clear. does not get distorted, the speaker should be able to play all types of
NEED: Some things a speaker would need to be able to do is create pitches of music and keep the quality. The speaker should also be able
sound, because if a speaker could not create sound it would be to adapt to other devices and play sound from these devices without
pointless as that is its main purpose. Another the distortion of quality.
need for a speaker would be to have an on-off X-FACTOR: Features my speaker could have to give it an X-factor
button so it can be stopped whenever, also it would be it could be able to connect to various multi media devices
doesn't needlessly waste power. A speaker and play sound for them, also if the speaker could connect to these
would need to have devices with bluetooth, eliminating the need to use cables as this
some sort of volume would be convenient for the user as it would allow easy connection and
KEF BRAND DECODING control so the volume less manual work to connect them. For the aesthetics of my speaker to
AUDIO PRODUCT DECODING can be changed if its have an X-factor look about it i could use a range of modern materials
TASK ANALYSIS needs to be because and expensive materials, like carbon fibre so it makes it light and look
BRIEF
it may not be suitable aesthetically pleasing at the same time.
to have loud music
TARGET MARKET
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ENVIRONMENTAL SNAPSHOT
KEF BRAND DECODING
PRIMARY RESEARCH The design of my
speaker will be
based around the influence of these types of
environments so that when i come to create my
speaker the design will be able to fit into place in
any one of these environments. the type of style i
will be looking to create my speaker for is a
contemporary style, which all of these three
environments are. i have chose a contemporary
design for my speaker as i think this will appeal to
a wide audience and the design will be able to
comfortably fit into most peoples homes. in these
environments i would want the speaker to be
placed around the side of the area so it is not the
centre of attention straight away, however i want
the speaker to be versatile and the correct size so
it can be moved around to fit the users wants and
needs. i would want it around the side of the
environment so i can be noticed and admired
where the user
discovers the high
quality sound and
then the see the
aesthetically
pleasing design.

EXISTING DESIGN ANALYSIS
PRODUCT DISASSEMBLE
KEF AND COMPETITIVE
COMPANIES
QUESTIONNAIRE

KEF BRAND DECODING
This product is called the ‘Ovator S-800’, this speaker is a loudspeaker created by
PRIMARY RESEARCH This product is the ‘Altec
Naim. The aesthetics of this are beautiful and stand out very well with the contrast of
Lansing IM600’ Docking
the wood and the metal frame design. as this product is top quality and priced
Station, this product can be controlled using the included
around the £27,000 mark the main target audience they would be looking to sell this
remote or on the device itself, this product also has a feature to would be wealthy companies that need that quality sound, or wealthy home
where you can tune it into a radio station. The aesthetics of owners who want the best quality in their home. the environment this would be used
this design are relatively simplistic as it has no intricate on is a stage where music needs to be played loudly as this product will not be well
shapes just a Port for the device to sit on and then it has a sited to a small living area as the speaker is
backboard where the speakers are embedded. The very large and would be very overwhelming
audience Altec would be targeting are middle aged people and space consuming. this speaker could
working at an average wage as the product ranges from be potentially hazardous if it where to fall
around £110 which is affordable for someone in their over as it is large but the base looks sturdy
position who just wants a docking station to use now and as it is made from metal and will probably
then. The environment this would likely be put in would be be very durable. finally the function of this
areas like a bedroom or living room, somewhere where product would be to create an atmosphere
people will be spending allot of time and would prefer music so it has an impact on the people that will
to be playing, however this would more likely be used in a be listening to the music.
bedroom as this device is not very large and quite small in
comparison to other devices on the market it would be best
suited to someones bedroom where it can make more of an This product is called the X Mini by X-Mi and it is a
impact. The design of this product looks relatively safe as it portable speaker that can be connected to an mp3
does not look like it will fall over very easily, there are no
device to enhance the volume and quality of the
external wires which could possibly be damaged and there
are no sharp edges which is made from a durable plastic.
sound. The overall aesthetics of this product are
The function of this product is to be able to entertain people quite appealing as its a simple design which is
with its good sound quality, the main materials used in this effective. the target market for this product would be
docking station are plastic as this forms the basic outer young people who will be active and want
shell, also having an LCD screen on the front displaying something to enhance the volume of their music,
radio frequencies. the overall conclusion i have for this this will also be a suitable product for a young person as it is quite cheap
product is that its a cheap way to listen to your personalised at around £15. the suitable environment that this product would be
music with a anywhere as this is a very versatile product and can be taken anywhere as
basic design
it can fit anywhere. this size of this product is very small and it is smaller
ENVIRONMENTAL SNAPSHOT which can fit
into most
than most of the devices it can be used with. this product is a safe
PRODUCT DISASSEMBLE
environments product as it has no sharp edges or not long wires to get caught around
KEF AND COMPETITIVE
COMPANIES in the average things, the function of this product is to enhance the volume and quality of
QUESTIONNAIRE person home. the device its used with. finally the main material used in this
product is plastic and it make its a durable product that

PRODUCT DISASSEMBLY
KEF BRAND DECODING
To start my product disassembly i opened the
PRIMARY RESEARCH centre part of the speaker to ﬁnd an access point
so i could start my disassembly, when doing this i
found 4 small screws in the inner case which were
simple to remove. Once i did this the
bottom part of the speaker gave way
and opened up the centre of the
speaker, this split the speaker into 3
parts, this consisted of a bottom panel and a centre panel which protected and
This housed the circuit board, then the top housing which held the speakers driver
is the and the bass enhancing tube. On the circuit board there was 4 of the external
speaker i will be disassembling for my components connected, these consisted of the volume control wheel, which was
research it is called the X-MINI connected to the perimeter of the circuit board for easy access, the power
designed by X-MI. I chose this device switch, also on the perimeter, the charging port where the USB charger can be
to disassemble as it has a simple connected and the 3.5mm jack which connects to the device you choose to use
design but an effective outcome as for the speaker with. Also connected to the circuit board was the rechargeable
its size it produces a respective battery which was quite large compered to the device itself.
amount of sound, this speaker has a
feature where by you can turn it a few
millimetres in a direction to split it
open, the point of this is that it adds
more bass to the music. It is a portable 1: Volume Control
speaker that can be charged using a 2 2: USB Charger
1
USB port, which when fully charged 3: Power Switch
can last a few 3
4: Rechargeable Battery
hours and when
4 5: 3.5mm Jack
its low on battery
PRODUCT DISASSEMBLE
KEF AND COMPETITIVE it has a light
5
COMPANIES indicator.
QUESTIONNAIRE

KEF AND COMPETITIVE COMPANIES
KEF BRAND DECODING
HIGH PRICE This is the
PRIMARY RESEARCH This itishas a mixture
and
KEF’s Blade
‘SoundDock’
of qualities as the by BOSE and it is one of bose’s
function is very impressive with its single apparent most high quality docking stations,
source, which makes the sound you are listening to its initially created for an iphone/
become much clearer. The Blade also has a stunning ipod but also features a bluetooth
design and is just beautiful to look at, also with this connection for wireless connection
product coming in a range of colours and finishes. the and has a remote for controlling the
blade was a small breakthrough for the company as device. This product would be designed for home
they managed to create an acoustically efficient entertainment use, it uses a waveguide system to produce the best
enclosure for a large speaker which then allows it to sound possible and eliminating the need to add more bulky drivers
produce the best sound quality possible, this was the to improve the sound quality. it has a price of £499 and this is not
first of its kind and put other existing loudspeakers to cheap for a docking station, however you are getting allot of quality
shame. in this page i struggled to decide where to put for your money with the performance it produces. like most os
this as it has both stunning functional and design BOSE’s designs they have kept it simple and not over focused on
qualities, but with a price tag of £20000 it would surely the design aspect, which i like as then the user can focus and
be at the top of prices. appreciate the sound it creates rather than the aesthetics of the
AESTHETICS speaker.

This is the KEF ‘X300A’ and
this product is a first for KEF FUNCTION
This is the ‘Fidelio’ Docking speaker by phillips, the purpose of this
product is to be an aesthetically pleasing speaker thats portable
and with satisfy the users with the sound quality it produces. it is a as it has been put into the new category
docking station for a iphone/ipod, phillips have not specially ‘digital music solutions. This product is all
designed this product with outstanding sound quality but more so a about function over the aesthetics as
design that will appeal to a wide range of people. this is also each unit holds KEF’s state-of-the-
reflected in the price as it is £70 and none of this would have been art Uni-Q driver, supported by two
spent on controls or any other features as this device has none and amplifiers. the point of this new product from KEF is to drastically
it can only be controlled with the device its being used with. i have enhance the quality of sound coming from your digital device, this
placed this in the low priced range of products because its not can be connected with any digital device with a usb port. at a price
expensive for a speaker of this type. its been of around £300 for each unit this product is mid priced, i would put
developed to look appealing so more people this over to the function side as i think it has been created purely to
ENVIRONMENTAL SNAPSHOT will be tempted to buy it add to your device for the quality of sound it provides and not
and the quality is design purposes as people will prefer the sound quality over the
PRODUCT DISASSEMBLE
satisfactory for design of the product, also you get this impression from products
KEF AND COMPETITIVE
the price. created by bose as bose purely create their speakers for the quality
COMPANIES
of sound they produce and rarely will you see them
QUESTIONNAIRE
focus more on making a product look good.
LOW PRICE

KEF BRAND DECODING
QUESTIONNAIRE
YES NO
PRIMARY RESEARCH YES/NO QUESTIONS
Q1
QUESTION 1: Would you want the product to have external
wires showing around the outer shell of the design? 0 5 10 15 20
QUESTION 2: Would you like the the speaker to have other YES NO
features as well, or just to play music?
Q2
QUESTION 3: Would you pay £500 and above for a docking
station? 0 3.5 7 10.5 14

QUESTION 4: Would you want the dock the be able to charge
the device you are using it with? YES NO

QUESTION 5: Would you want the dock to be separated from Q3
the speakers?

For my questionnaire i have created 5 Yes/No questions
0 5 10 15 20
and 5 Multiple choice questions, and asked 25 people each
question. these questions will help me get a better YES NO
understanding of what the users of my design will want in
their product, by doing this questionnaire i can remove Q4
some of the ideas i may have previously thought were good
about my design to make it a better product for the user, 0 7.5 15 22.5 30
this could be as simple as what colour would you like to see
on the design. i think using a YES NO
ENVIRONMENTAL SNAPSHOT questionnaire to get other peoples
PRODUCT DISASSEMBLE
opinion rather than just your own is an Q5
KEF AND COMPETITIVE important and vital part when designing
COMPANIES
a product as your choices may not 0 5 10 15 20
QUESTIONNAIRE
always be correct.

KEF BRAND DECODING
QUESTIONNAIRE
QUESTION 4: What types of colours would you like to see being
PRIMARY RESEARCH MULTIPLE CHOICE used? dull colours, vibrant colours, matt colours or other?

QUESTION 1: Would you prefer a simple design, a complex
design with added features or it does not matter to you?

8%
20% SIMPLE 28%
48% COMPLEX
16%
DOES NOT MATTER
32%

QUESTION 2: What types of material would you like to see on
the product? aluminium, wood, plastic, carbon ﬁbre or other?
48%
16% 24% ALUMINIUM DULL VIBRANT
WOOD MATT OTHER
PLASTIC
36% 24% OTHER QUESTION 5: What size would you like the dock to be? Small,
Medium or large?

QUESTION 3: Where would you be using the dock? Bedroom,
Front room, Kitchen or Other 24% 20%

8%
16% 28%
PRODUCT DISASSEMBLE 48% 56%
KEF AND COMPETITIVE
COMPANIES
QUESTIONNAIRE BEDROOM FRONT ROOM SMALL MEDIUM
KITCHEN OTHER LARGE

KEF BRAND DECODING
BRAND PROFILING
Apple are one of the Bose are a well
SECONDARY RESEARCH
leading brands in the world known audio that
and are best known for their apple iphones. apple are a high are know for their quality in products, bose tend not to
quality electronics company that are known for the highest focus on the aesthetics of their products but more on the
quality and the latest technology. apple produce products from quality of sound you receive. Bose are best known for their
computers and laptops to Ipads and a wide range of mp3 loudspeakers, noise-cancelling headsets and car audio
devices, however for this quality there is a high quality price tag sound systems. Bose main target audience for their
with their products as well. Because of this high quality
loudspeakers and docks would be middle age people that
reputation apple has when you see someone
listening to music you can probably bet their enjoy their music and often listen to it, also for their
headphones are connected to a apple ipod or loudspeakers and docks bose have a price range from
iphones, apples ipods are so popular because £100-£500. one of bose first loud speakers was
of their storage capacity easy to use design and specifically designed to be placed in the corner of a room
the choice of products people have to choose so the sound waves can bounce off the walls to produce
from. sound quality, this goes back to bose waiting to focus on
their function more so than their aesthetics as they want
As well as being best known as a video camera specialist their sound quality to influence buyers, not their aesthetics.
JVC also has a wide range of audio products, some of
these include docking stations, loud speakers and car
audio equipment. JVC try to bring aesthetics and function Beats electronics are a known brand that produce a range
together with a range of home entertainment systems of electrical goods but are most famous for their ‘beats by
where you can connect your mp3 dre headphones’. beats are known for bringing aesthetics
device to play music of your choice. and quality hardware together, which is why they are many
some of their most popular peoples choice when it comes to audio product, however
products are their in car these are also quite expensive for the quality they produce.
entertainment systems, these are more recently beats have used their software in computers
a popular choice because of their and mobile phones, so now you are able to
simplistic easy to use design and the get the best quality possible. beats audio
BRAND PROFILING
quality used in the products. some of also produce speakers and docks but these
MOOD BOARD
PRODUCT PROFILING these can cost around the £150 mark. are not their focused product as there is
only a limited range.

KEF MOOD BOARD
BRAND DECODING
SECONDARY RESEARCH
In my mood board i have
chosen a range of designs
that appeal to me, some of
these designs are not
relevant to the specific
design im looking to use,
however i like the style of
these designs and they can
help give me inspiration to
create my final design. some
of these designs are quite
thin whilst still being able the
deliver good audio results,
this is something i will be
looking at as i think it will give
my product an edge as i
think the design plays a big
part of influencing
someone to buy
something, as well
as the quality inside.

BRAND PROFILING
MOOD BOARD
PRODUCT PROFILING

KEF BRANDPROFILING
PRODUCT DECODING
SECONDARY RESEARCH This is the ‘soundlink’ wireless mobile speaker created by Bose, the challenge for bose
was to create a speaker that was portable but did not compromise the sound quality that
the company is most famous for. This was Bose’s creation a £250 wireless speaker system
housing 4 drivers which uses unique, innovative technology to deliver detailed sound
with substantial bass note, and with all this technology the speaker only
weighs 1.3kg. this is a go anywhere speaker as it can go places
where there are no power sources and manage to stay
charged for 8 hours, also it is very compact with a length
less than a ruler, so it is easily packed into most places.
like most of bose’s designs they have kept this one simple
and focused more on the internal qualities, however i
think this designs simplicity works. Bose’s target market
for this product would have been young people in their
mid 20’s who are involved quite allot in their music but
also people who like to go places where they are not
able to take a traditional speaker system and would not
be satisﬁed by just using a pair of headphones. I aim
their target audience at that age as for a teenager this
product might be slightly out of their
budget as not every
teenager has £250 to
spend on a speaker.

BRAND PROFILING
MOOD BOARD
PRODUCT PROFILING

KEF BRAND IDEAS
INITIAL DECODING
1st DESIGNS

KEF BRAND IDEAS
INITIAL DECODING
2nd DESIGNS

KEF BRAND IDEAS
INITIAL DECODING
3rd DESIGNS

FURTHER SPECIFICATION
KEF BRAND DECODING
Aesthetics: I want to design the speaker to be appealing and to represent the brand with its style and design. To achieve this i
want my design to have a high quality finnish so it looks like a high quality product, makes an impression and represents the brand
well. to achieve this with the design i can use a range of materials, colours and textures to give it that unique look and style.
Cost: As KEF design high quality products the price you normally have to pay is high as well. So for my
design i want to range the price for £200-£500 so it is a bit more affordable that some of their other
products, however i don't want the price to affect the quality that goes into the build quality and the
components that go in to make the product.
Customer: The type of customer i will be targeting will be someone aged between 18-30 who want
something in their room that allows them to play their music with the highest quality possible and straight
from their mp3 device. These people will be prepared to pay that bit extra for the higher quality and
aesthetically pleasing design.
Environment: The environment my product will be used in is in any area of a household that wants music
to be played in. mainly i would see this product being used in someones bedroom as it would be the most
fitting for this product. i want the product to be small enough so it does not cause a space disruption in
any of the environments people choose to put it in.
Size: The size of my product is a great importance as it needs to be a suitable size so it can be
comfortably used in any space in a house someone wants to use it in without being to big and bulky taking
up room. Also the product shouldn't be so small that it doesn't produce enough sound and when the
volume is increased the sound quality is affected. It will also need to be noticed and make an impression.
Safety: To make my product safe i take care in what materials i choose to make my product, avoiding
anything that would end up making the product unsafe. these could include avoiding things like toxic paints,
coatings or finishes, and using durable materials and wires so it is unlikely to break if it is dropped or
pressure is applied to it.
Function: The function of my design is to impress anyone who sees or uses it, both aesthetically with the
design but also with the way the sound quality is produced. It should give a good first impression when
people listen to the quality of sound it plays for the first time.
KEF BRAND DECODING
AUDIO PRODUCT DECODING Materials: A Material i would like to use in my product is a sturdy plastic as this will keep the
TASK ANALYSIS internal structure safe and prevent it form being damaged easily, also the plastic can be
BRIEF
coloured and shaped easily to give it an aesthetically pleasing look. To give my product a natural
TARGET MARKET
look i might use wood like Oak or teak somewhere in the design as this will appeal to some
LINKS-FX people because of he quality and it looks natural and will fit in with other designs and
environments.

KEF DEVELOPMENT
BRAND DECODING
When choosing the main wood for my housing i considered a few different types of
1ST DEVELOPMENTS WALNUT wood, these consisted of Maple, Oak and Walnut. the main reason behind the
choice of these three was because they are all very strong and will protect the inside
Also in my development i looked at and considered the components well, compared with other woods such as pine.
types of screws i would need to assemble my product
together, i already knew i would want to use countersunk Maple: maple is so hard and resistant to shocks that it is often used for bowling alley
screws as i wanted them to seamlessly fit into place. i floors. Its diffuse evenly sized pores give the wood a fine texture and even grain.
MAPLE
have looked into these as if i just went and used any type
Oak: oak is a heavy, strong, light coloured hardwood. It is ring porous, prominent
of screw i found it could probably effect me later on when rings and large pores give oak a course texture and prominent grain.
assembling as the wrong type of screw could possibly
spilt the wood. Walnut: walnut is strong, hard and durable, without being excessively heavy. It has
excellent woodworking qualities, and takes finishes well.
To connect the stand to the back panel i will use these OAK
My final decision was to use Oak as i looked at its properties and saw that it would
‘tamper proof wood screws. The reasons for me
suit my design better than any of the other woods. also oak takes finishes well so i
choosing this is that they are vey thin but strong as they can seal the wood to protect it further as well.
are made from stainless steel and will not split the wood,
they will not be able to be unscrewed as they will not
need to be and they are very short so it will be very
unlikely that i will damage any of the internal components
by screwing too far in.

To connect my front housing to the rear housing i will use
these stainless chip board screws, again these screws
are very thin but the thread is wide so it will securely dig in
when screwed in. These are also countersunk so it will be
flat to the surface when screwed in, as it is made from
stainless steel it also has a better look about it, more so
than a screw made from steel as this would look dull and
ruin the overall look of the front of my product.

KEF DEVELOPMENT
BRAND DECODING
when i looked
1ST DEVELOPMENTS at cutting
methods for this
part of my project i looked at two main machines, i
immediately excluded the use of saws as this would waste
time and would not be as precise. One of them is this one
on the right, it is a mounted jig saw machine and i looked at this as
you can draw your desired shape on the wood and
then go around it and you will only have to male one cut, however
you will need to sand down after as you will not be able to get a
straight edge as you are using your hands to control and may have
to account for errors.

The machine on the left is a machine saw, and is the one that i will
choose as it much more accurate than the jig saw machine as it
has a movable mount for accurate cutting which will cause less
errors and less sanding down after to get the desired shape. also
as i will need to cut two pieces it will give me the best chance of
getting the same cut both times.

one method to connect the middle aluminium housing to
the front wooden housing would be to use 4
countersunk screws witch will be going through a pre drilled
hole in the aluminium block into the wood. this would give a
secure fit however with the wrong screw it could split the wood
or also thread the wood this would result in a hole which the
thread of the screw can not grip into.

Another alternative method of connecting these to
components i looked at is araldite. This could be quite
beneficial as i would not have to worry about threading of
splitting the wood and it would give me a seamless strong
hold. however i would have to be accurate with this as if i did it
at an off angle and had to redo it it would be difficult to remove
and would damage the wood and i would have to re make it. For
this reason i am deciding to use the screw
method as this has the least margin for error.

c
KEF DEVELOPMENT
BRAND DECODING
1ST DEVELOPMENTS
Looking back at my original design i
realised there would need to be
some changes made as this design
was not very stable or appealing to
look at.

One of the first things i looked at
when re-creating my design was the
angle that i wanted the speaker to
sit at so the sound can be projected
as the right angle so the sound
quality is projected at its best. To
find the best angle i looked at the
average hight for people i was
targeting which i found out to be
5.9ft to 6.2ft, then i measured a few
desks and tables where i would
expect my design to be placed on
and i averaged the hight of these to
be 80 centimetres. This lead me to
decide the best angle for the
speaker to be set at would be 20
degrees as this would direct the
sound straight to the ears of the
listener and product the best quality.

once i had got the angle of The final thing i looked at in this part of my development
my design right i then was how i was going to attach the stand to the panel, i
moved forward and then immediately ruled out using screws as i wanted a
looked at how i would fix seamless finish. i then looked at glues and adhesives as
the stand into place to get this involved nothing but sticking the two together. after
the stand to fit flush i looking at the two product properties i decided the pva
would need to use a was best suited as it was specially designed for this type
milling machine to of wood to wood connection as it goes into the
accurately cut into the grain of the wood to
correct dept so bond the two together to
everything would fit make a solid connection.
flush.

KEF DEVELOPMENT
BRAND DECODING
Apposed to using sandpaper on a block
3rd DESIGNS
1ST DEVELOPMENTS of wood to get the brushed finish i am
looking to use on my design i have
chosen to use the belt sanding machine.
the benefits of this method are that i will
be able to get an even finish and the
direction of the groves made by the sand
paper will be in the same direction also
this will take a shorter period of time,
compared with sand paper used by a
person this will create uneven lines and
will not look as good when the product is
finished, the process of this will also take
a lot longer. one disadvantage i looked at
with using the belt sander is that you can
make uneven groves and wear away the
metal too much as the belt sander is not
long enough to do the whole piece at
once.

i Noticed
once i had
finished
sanding a
piece of
sheet aluminium with the belt sander to
test the outcome, this still left some
uneven areas as some where sanded
more than others, to solve this i used
some wire wool and carefully sanded in
the same direction as the other groves to
reduce the difference and make it look a
lot more even, this gave a better finish
apposed to not using it at
all.

KEF DEVELOPMENT
BRAND DECODING
Aesthetics: This will be my first
SPECIFICATION CHECK 1 specification check in my development
and so far from looking back to my
initial specification i believe i have kept to what i specified. i think this as
i the design i have developed s far still represents KEF’s style, also
as i am choosing to use such materials as aluminium and oak in
the design i have kept to this part of my specification.
Cost: cost was a thing i didn't want to go over my target in my
specification and so far in my development i think i have been quite
successful as im sure i will be able to keep within the budget i specified, also the
materials i have used are not that expensive but if i decide to change further on in my
development this could be an issue.
Customer: i think the design i have created so far will still appeal to the 16-30 age of target audience im
looking to target too, i think so far the price will not put these people off as well so i am least concerned for this part of my, however
if i make any expensive changes throughout the next stages of development i might need to look at a different audience.
Environment: from my initial specification for the environment of my product i think i have changed it. To begin with i specified that
it should be used in a bedroom, which i still can be but mainly i would like to see this being used in the main room of a house to
give an impact when people see and hears it.
Size: so far in my development i have not looked or thought about changing the size of my design so it still fits my initial
specification as it is not big enough so that it will have an overwhelming impact on the environment it is put in.
Safety: looking back at my initial specification i have kept to my safety factors i specified as i have not decided to use any paints,
coatings or finishes with may be toxic. also as the housing is made from aluminium and oak it will be very durable and hard to
break.
Function: the function of my design was to wow people who saw it with its aesthetics and quality of sound. so far in my
development i have looked at the aesthetics and materials more than the sound quality factors. the combination of the oak and
aluminium work well together so i think i have kept to my initial specification on function however i need to look at the audio aspect
more.
Materials: this is the part of my development which i think i have changed so far the most as i have decided in this part to not use
plastics in my housing as they can look cheap and effect the look and quality of the design, however i have used wood in my
design so that factor of my initial specification i have kept to.

KEF DEVELOPMENT
BRAND DECODING
I wanted to add a control onto
2ND DEVELOPMENTS my speaker to improve its
usability otherwise it would only
be controlled using the device it would be used with, after looking at
different options i decided to make a volume control. After looking at
my options and deciding a single volume wheel would be better i am
now looking at what design it should be.

Looking back at some of KEF’s designs i have realised they use very
simple shapes that work as they are beautifully put together, with no
controls on it, however i am going to keep the volume wheel design
as this is also the first dock that will be designed for
KEF as they mainly design loudspeakers. to make the
design fit in i am going to use a bushed aluminium knob
as the control for my speaker as it will work well and
blend with the brushed aluminium centre housing.

this is the type of hinge i will be using to secure the top
of my back panel to the centre aluminium panel. i
have chosen to use this apposed to using
screws is that it will allow easy access and
leave the design with a better finish as there
will be no screws being drilled in at the top of
the back panel to secure it in, this would make the
design look unprofessional and not thought about.

To secure the back panel closed i will use the same type of design
that is use on remote battery covers, i prefer this apposed to screws
as it is seamless from the outside and there are
no screws shown on the outside, this also
gives easy access compared with
screws as you will only need to flick the
clip to open it.

KEF DEVELOPMENT
BRAND DECODING
2ND DEVELOPMENTS
This is my further development to my
stand, i have further developed it at i
believed that the previous design would
not be sturdy enough to hold the weight
Dovetail: A common use for Mitre: A common use for this Dowel: A common use for this
of the speaker. so to improve the strength
this joint is used in furniture joint is a mirror/picture frame joint is to make beds as this
of it i started looking at different types of draws, as when pulled and as it leaves a seamless ﬁnnish gives extra strength to long
joints that would improve the strength pushed these are vey unlikely to it and it is very strong when beams of wood and other
and durability of it. to come out of place. glued into place. materials.

Some of the joints i looked at where
Dovetail joints, Mitre joints and dowel
joints. after looking at what normal uses
these joints are usually used for i made a
few models to get a better idea of what
type of joint is better for this use. once i
had done this i realised immediately that
the dowel joint was better for my design
than the other joints. this worker well with
my design as it is not complex to make
and it will have a seamless ﬁnish when
completed, it is also very durable and
when glued from the bottom and top it
will not be able to move

KEF DEVELOPMENT
BRAND DECODING
2ND DEVELOPMENTS

Looking back at the design of my main
housing it didn't look very appealing, so
i went on to the KEF website and
looked at some of their range for
inspiration. Having done this i realised
that KEF normally use ‘odd’ shapes in
their designs like this KEF ‘Muon’,so i
looked at possible new shapes that will
make my design look more appealing
and suit more to the KEF image. even
these KEF outdoor speakers curve off After looking at the different designs and
into an angle at the back to make them shapes i came to the conclusion that i would
look different. use this triangle shape, this works well with
my design as it looks different than before but
it has not changed so much that i had to
change the design around completely. i
looked at other shapes such as this circular
idea but i didn't think it looked very appealing
so i decided against it.

KEF DEVELOPMENT
BRAND DECODING
Originally my design was So people are not put off from my design as
2ND DEVELOPMENTS to feature an iphone 4 they may not have then new phone and think it
and previous iphone is unfair that it is speciﬁcally designed for it i
connection, however now we have the newly released am going to add an Auxiliary port, this will
iphone 5 and its new cable i have chosen to use the new allow other people who do not have the phone
iphone connection as i think this will be a good selling point to use the speaker. This is a useful feature as
as there are not many speakers on the market that have most devices have this as standard so not
speciﬁcally been designed with the new iphone connection in many people will be missing out, to use this a
mind. As the new phone is larger than the previous one i will cable need to be connected so i will create a
need to adapt and change the position of the dock, this is separate dock for the other devices to sit in
made easier as my new design has more space for it. when used.

KEF DEVELOPMENT
BRAND DECODING
Aesthetics: Since my last specification check i have only looked at changing the aesthetics of
SPECIFICATION CHECK 2 my design once, this is when i looked at some of KEF’s existing designs to fit their image better,
doing this has not effected my specification much as the design has been changed to look
more appealing and more like some of the KEF designs.
Cost: In my initial specification i said i wanted to keep costs low so the end product would not cost a lot to buy, since the last
check point i have added costs to my design, these are coming from the volume control and the Auxiliary interface for the other
devices from the iphone 5. i need to reduce the amount i am spending as this will build up and will not meet my specification.
Customer: From the developments i have done to the dock to make it into an iphone 5 connection instead of the standard
iphone 4 connection i believe this will appeal more to you younger ages of my specification as younger people are more
interested in the devices they have compared to the older generation. i this has changed the age group completely, but the
younger people in the 16-30 age group will be more interested.
Environment: In this part of my development i have not changed anything to my speaker that will change the environment it
will be used in. therefore i have still met my initial specification, i think this will be the easiest factor to keep the same as there is
not much i can do to change the area it will be used in
Size: I have changed the shape of the design but this has not effected the size of the design so it
still meets my initial specification, unless i have to change the design to allow more volume of
sound to be produced i will not need to change the size of the design.
Safety: Overall the durability of the design has improved in this stage of development as i have
increased the strength of the stand as i have added a dowel joint. the only thing that could effect
the safety would be the Auxiliary cable, however this will only be dangerous if used on the floor
and it will not need to be used all the time.
Function: In this section of my development i have not changed much
to the function apart form the fact i have made it look more
aesthetically pleasing, in my final part of development i will look at
methods that will allow me to produce a better quality of sound.
Materials: the only thing change with materials in my design
was the material i would use with the volume control otherwise
i have not developed anything to do with
materials in this section.

KEF DEVELOPMENT
BRAND DECODING
3RD DEVELOPMENTS One thing i wanted to look at To close the rear housing of my design i am going to further develop my design as i
in my development was how i think it would be better to change it from the TV battery remote design to having two
could improve the should quality of my speakers. when looking stainless steel screw, i am choosing to do this as it will make the structure more secure
for things to enhance the quality of my speakers i found a as if nocked over the back can open and reveal the internal parts of the speaker which
hollow tube called a port tube, this is used as an air intake as can be damaged, also the internal parts would rarely need to be accessed so it would
this ends up producing a better quality of sound for the be pointless to use this method. This would also be difﬁcult to design and not worth
speaker. Looking at other designs of speakers from KEF you the effort. If done correctly the screws will enhance the aesthetics of the design.
can see this being used, demonstrated best by their classic Q
I have two choices when it comes to the screw i can use, i can decide to create my
series design with the port tube placed just under the driver.
screws using a tapping tool as this will allow me to create the size i want or the other
option is to buy in some screws which will probably look better and be more functional
as they will be made from stainless steel and stronger than aluminium.
This is the port tube, it is just a hollow piece of
plastic which is added in to the speaker to
This is the type of screw i am looking to use as it has a wide
enhance the quality of sound but is not
thread on it so it will grip into the wood well, it will sit ﬂush to
always shown and is covered by mesh in
the wood as it is countersunk and they have a wide head.
some designs, however some designs use it
where it can be seen. most speakers use it on
the front of their designs but i will be using this on
the back panel as there will not be enough room to use it on the
front panel, however i want to use this in my design as i want my
speaker to be functional as well as aesthetically pleasing

looking at how and where i can add this into my design i
started looking at other speakers and designs for inspiration
as i wanted to make something better than just adding two
holes in the back of my design as i thought this would spoil
the design. i found this picture of a KTM super bike and i
looked at the way the exhaust is designed as it is designed to
be as aero dynamic as possible and is moulded in the same
shape and angle as the
rest of the body work.
Now i have developed it so
the tube port will be
coming in at an angle
as this will be
functional but also
aesthetically pleasing.

KEF DEVELOPMENT
BRAND DECODING
I have looked at the benefits of
3RD DEVELOPMENTS having a cone fitted to the to the
exterior of each of my speakers,
and if the speakers are put at the wrong hight or angle the sound will be
directed in the wrong direction and not producing the best quality sound.
Therefore in this part of my development i am looking at removing and
replacing the cones on the face of the speakers, the benefits of removing
these are the sound will be spread out more so if it is put at the wrong
hight or angle so the sound will still be projected around the room with a
better sound quality.

Some of the replacements i have looked at for the cones to cover the
driver is speaker mesh which is a metal mesh, this will be good for
protecting the drivers from damage and although covering
the speaker it will not distort or reduce the sound
quality. This is also beneficial as it can be cut and
shaped around the driver easily and also comes in
pre cut sizes.

Another option would be to use speaker fabric
as this is a good alternative to the mesh
as this can come in a range of colours
to add to the aesthetics and it can be
wrapped around the shape you choose to
make. This will not protect the driver as
much if dropped as the mesh.

Looking at these two different options and their benefits i am
going to choose the speaker mesh, my reasoning for this is that it
will protect the drivers as it is solid compared with the fabric
which will rip and damage if dropped, also the style of the mesh
will fit my design better as there is no other fabric in my design.

The last part of this development i have looked at is how to fix the
mesh over the driver and for this i am going to use a ring of
aluminium going around the outside of the mesh
then using 4 screw to fix it into place.

KEF DEVELOPMENT
BRAND DECODING
Aesthetics: Since my last specification check i have only looked at changing the aesthetics of
SPECIFICATION CHECK 3 my design once, this is when i looked at some of KEF’s existing designs to fit their image
better, doing this has not effected my specification much as the design has been changed to look more appealing and more
like some of the KEF designs.
Cost: In my initial specification i said i wanted to keep costs low so the end product would not cost a lot to buy, since the last
check point i have added costs to my design, these are coming from the volume control and the Auxiliary interface for the other
devices from the iphone 5. i need to reduce the amount i am spending as this will build up and will not meet my specification.
Customer: From the developments i have done to the dock to make it into an iphone 5 connection instead of the standard
iphone 4 connection i believe this will appeal more to you younger ages of my specification as younger people are more
interested in the devices they have compared to the older generation. i this has changed the age group completely, but the
younger people in the 16-30 age group will be more interested.
Environment: In this part of my development i have not changed anything to my speaker that will change the environment it
will be used in. therefore i have still met my initial specification, i think this will be the easiest factor to keep the same as there is
not much i can do to change the area it will be used in
Size: I have changed the shape of the design but this has not effected the size of the design so it still meets
my initial specification, unless i have to change the design to allow more volume of sound to be
produced i will not need to change the size of the design.
Safety: Overall the durability of the design has improved in this stage of development
as i have increased the strength of the stand as i have added a dowel joint. the only
thing that could effect the safety would be the Auxiliary cable, however this will only
be dangerous if used on the floor and it will not need to be used all the time.
Function: In this section of my development i have not changed much to the
function apart form the fact i have made it look more aesthetically pleasing,
in my final part of development i will look at methods that will
allow me to produce a better quality of sound.
Materials: the only thing change with materials in my design was
the material i would use with the volume control otherwise i have
not developed anything to do with materials in this
section.

KEF BRAND DECODING
FINAL DESIGN

KEF SPEAKER

DESIGNED BY SEAN HARRINGTON
BECAUSE HE LIKES TO DO
CARTWHEELS

KEF BRAND DECODING
FINAL DESIGN

KEF BRAND DECODING
CUTTING LIST

Part Number Part Name Length (mm) Width (mm) Thickness (mm) Material Quantity

1 FRONT PANEL 500 300 50 OAK 1

2 BACK PANEL 500 300 50 OAK 1

3 CENTRE PANEL 500 300 40 ALUMINIUM 1

4 IPOD DOCK 70 20 20 OAK 1

5 VOLUME CONTROL 15 15 15 ALUMINIUM ROD 1

6 STAND 80 60 30 OAK 1

A2 KEF PROJECT

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A2 KEF PROJECT