3. Visual code
Flashing lights in a bedroom.
Hand held up in front of camera blurred and doubled.
Blurry image of someone rolling up weed connoting that he will smoke
it.
Reflection in mirror looking worried.
Reflection in mirror looking happy switching between both.
Dark lighting coloured lights showing silhouettes of people moving
about.
Scary painted faces.
Girl trying to wake the boy up who is connoted to have taken drugs.
Blurry screen with writing saying ‘You’re not the only one it hurts’
4. Audio code
Silence at the start.
Gradual single note for a few seconds repeated but slightly
different.
Music sounds a bit eerie and scary, builds tension.
The sound of sort of crackling music/ breaking up sound.
Diegetic laughter, gets louder.
Heart beating getting louder.
Girl trying to wake the boy up.
5. Narrative code
The boy is a drug addict
He smokes weed and then has visions and hallucinations.
He sees girls dressed as monsters and goes through the
different stages of happy, sad and paranoid etc.
He has overdosed and the girl who has found him cant
wake him up.
She is worried so the message is that taking drugs
doesn't’t only effect yourself but others around you.
6. Action code
Looks at his hand and sees it in multiples
Rolls up weed that he has on a plate.
Looks in the mirror and changes between laughing, and
frowning.
Girl approaches the camera with painted face dancing and
acting like an animal.
Girl tries to wake the boy up but he continues sleeping and
laughing.
Girl rings someone.
7. Enigma code
The enigma code is that taking drugs is bad for you and
affects everyone around you. It also suggests that it can
end your life or give you health problems.
It upsets the people around you.
8. Technical code
Long shot of foot and wardrobe. Close up of hand.
Medium close up of rolling up the weed. Long
reflection shot of the boy. Long low shot of girl
dancing. Medium shot. Long shot. Close up. Medium
close up. Long shot of girl trying to wake boy up.
Close-up. Action shot as she picks up the phone.
Close up of his mouth. Long shot as she shakes him.
Dark lighting
10. Visual code
Shot of the country side and a bridge that
a family are cycling across.
Cycling through the woods.
Brightly coloured clothing and helmets.
Smiling and playing eye spy.
Driving through a field next to a big blue
tractor.
Walking through a gate while the dad
opens the gate for them.
Look across a corn field and see a train
and the country side.
Looking over a bridge again at a tire
swing.
Smiling and happy.
Looking up at the trees.
Walking past a fence pushing the bikes.
Girl walking onto a train track.
Looking down the train track.
Black screen.
‘SEETRACK / THINK TRAIN
Logo
11. Audio code
Nature sounds.
Bike wheel sounds
Conversation.
Sound of train.
Narrator “distractions can cost you your life, See track
think train”
12. Narrative code
This is a happy family out for a bike ride through the
country side.
They are playing eye spy.
The little boy is thinking of the word track.
As they approach the train tracks the girl gets it as she is
standing on the track.
A train comes and because she is distracted by the game
she gets hit by the train.
The moral is that distractions can cost you your life.
13. Action code
People cycle across a bridge.
People cycle through a woods.
People cycle across a field.
People walk through a gate.
People cycle across another field.
People climb over a bridge.
Walk through another woods.
Girl stops on track and turns to face family.
Girl looks to left worried.
Screen goes blank.
14. Enigma code
The advert foreshadows what is going to happen
when the family look across the field and see the train
that they are approaching. This should have been a
warning to the family to be aware that they are
approaching a train tracks.
15. Technical code
Establishing low angle shot over the bridge. Medium
close up of faces. Medium tracking shot across field.
Medium long shot as the approach the gate. Extreme
long shot/point of view shot of train. Medium of them
lifting dog over gate. Medium close up of the
backpack. Low angle Point of view shot of trees.
Medium shot of boy. Point of view of girl on the track.
Darkish natural lighting.
17. Visual code
Man is looking in his bathroom mirror brushing his teeth.
He has a worried facial expression.
The camera shows more of the room and the man looks down to see a dead boy in a school uniform on the floor as
he remains cleaning his teeth.
Scene changes to the man walking to his office where the boy is now laying as he walks past him.
Scene changes again to the man going down an escalator where the boy is laying at the bottom.
Scene changes again to the man on the bus looking out the window where once again he sees the dead boy lying
on the pavement.
Scene changes to the man approaching a football match with who we assume is his son. The dead boy is lying on
the ground at with the coats.
Changes to darker lighting so its assumed that its night where the man is on a computer. He pulls out and under his
desk is the dead boy again. Close up on the dead boy.
The man looks upset.
The man is laying in bed and turns over and sees the dead boy again.
Writing appears ‘kill your speed, or live with it’
18. Audio code
Synchronous sound…
Brushing teeth
Office sounds
Escalator
Bus
Football game
Turning in bed
19. Narrative code
A man is getting on with his everyday life but because
he hit and killed a little boy when he was driving to fast
it is on his conscience and the boy is everywhere he
goes. It shows how he will always have to live with this
and it will never go away.
20. Action code
Man brushing his teeth looks down and sees the dead boy.
Man walks through his office and sees the dead boy.
Man stands on the escalator and sees the dead boy.
Man sits on the bus and sees the dead boy.
Man takes his son to football and sees the dead boy.
Man is on the computer and sees the dead boy on the floor.
The man cries.
The man is lying in bed and sees the dead boy.
21. Enigma code
The advert suggests that the man has hit this little boy
and killed him and has to live with seeing him
everywhere he goes and during everything he does.
22. Technical code
Close up reflection of man cleaning teeth. Changes to
over the shoulder high angle show so that the dead
boy can be seen. Establishing shot showing office.
Point of view shot down the escalator. Establishing
shot in bus then changes to medium close up of the
man and then point of view shot out of the window.
Tracking shot. High angle establishing shot of football.
Medium long shot of desk. Point of view shot/medium
shot of boy under desk. High angle over the man in
bed. Point of view shot of the dead boy on the floor.
Natural lighting.
