Digital health at DH: guidance, support and best practice

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Digital health at DH: guidance, support and best practice

  1. 1. Digital health: guidance, support and best practice
  2. 2. About me <ul><li>I work in the digital communications team at the Department of Health </li></ul><ul><li>Responsible for the way the Department uses the public web: websites, social media and digital engagement </li></ul><ul><li>We publish information for health and social care professionals </li></ul><ul><li>Deliver digital engagement opportunities and guidance, for communications with the media and public </li></ul>
  3. 3. Today <ul><li>A little bit about digital at Department of Health </li></ul><ul><li>Some examples </li></ul><ul><li>Your hopes and fears </li></ul><ul><li>Starting out </li></ul><ul><li>Useful resources </li></ul><ul><li>Discussion </li></ul><ul><li>Next steps </li></ul>
  4. 4. Digital at DH <ul><li>The Department’s digital strategy focuses on: </li></ul><ul><li>Doing the basics very well </li></ul><ul><li>Putting effort into the things that matter most </li></ul><ul><li>Removing the novelty from doing brilliant digital communications </li></ul><ul><li>We use digital tools and techniques to: </li></ul><ul><li>Listen </li></ul><ul><li>Engage </li></ul><ul><li>Broadcast </li></ul>
  5. 5. Examples Engagement: www.healthandcare.dh.gov.uk Conversations: http://conversations.dh.gov.uk Crowdsourcing: www.mapsandapps.dh.gov.uk Webchats: www.webchat.dh.gov.uk
  6. 6. Your hopes and fears
  7. 7. Those words in more detail <ul><li>Use (what channels and why) </li></ul><ul><ul><li>Listen to the social web </li></ul></ul><ul><ul><li>Go where your audience are </li></ul></ul><ul><li>Restrictions , process </li></ul><ul><ul><li>DH social media policy in one place </li></ul></ul><ul><ul><li>Ask us, look for evidence of what’s happening elsewhere </li></ul></ul><ul><li>Profiles </li></ul><ul><ul><li>Be credible, consistent, responsive, integrated </li></ul></ul><ul><ul><li>Civil Service guidelines: http://www.civilservice.gov.uk/about/resources/participation-online </li></ul></ul><ul><li>Time </li></ul><ul><ul><li>Use tools and channels that will help you, not hinder </li></ul></ul>
  8. 8. Useful resources <ul><li>DH digital resources: www.digitalhealth.dh.gov.uk </li></ul><ul><li>NHS social media community: www.nhssm.org.uk </li></ul><ul><li>Digital across Government: http://digital.cabinetoffice.gov.uk/ </li></ul>
  9. 9. Discussion
  10. 10. Next steps

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