The document discusses the importance and applications of augmented reality (AR) technology for businesses. It notes that AR allows companies to bring their business off of traditional screens and into the real world. A key difference between AR and virtual reality (VR) is that AR overlays virtual elements onto the real world, rather than replacing it. The document outlines how AR is changing instruction and guidance by making it more efficient. It also discusses how AR boosts interaction by allowing virtual controls instead of physical ones. Finally, it is noted that AR has wide applications across many industries such as product development, manufacturing, and education.
2. Why is this
important?
Augmented reality provides companies with an excellent
opportunity to bring their business off of “two
dimensional pages and screens.” It’s important now more
than ever to pay attention to these advances in
technology.
3. There is a large
difference between AR
and VR.
There is a difference between augmented reality and
virtual reality. VR puts the user into an individual
room or “black box”, where every action and event is
watched is seen in pixels. It allows us to shop in
London’s streets without leaving the comfort of our
couches. AR is vastly different; it allows us to put
virtual elements on top of our already existing world.
With AR, we can walk along the streets of London to
see sales or specials. Once you reach your desired
store, the AR directs you to the section you need.
4. AR is changing how we
instruct and guide.
AR technology allows us to instruct, coach, and train
team members and users in a more efficient manner.
VR-enabled devices make everything so much easier
and straightforward. There is less guesswork when it
comes to communicating how to do something
correctly, boosting overall productivity.
5. It’s boosting
interaction.
Augmented reality transforms the entire user
interface. Instead of using physical controls or
touchscreen to interact with products, AR provides
users with a virtual control panel that is
“superimposed directly on the product and operated
using an AR headset, hand gestures, and voice
commands.”
6. It has the capability to
cross into many
different industries.
The commercial applications for augmented reality
are wide-reaching. It has the opportunity to impact
areas like product development, manufacturing,
logistics, marketing, sales, and human resources.
We’ve seen AR compass maps, virtual fitting rooms,
and 3D holographic anatomy programs at medical
schools.
7. ABOUT THE AUTHOR
TIM GENTRY
Tim Gentry is a passionate
professional currently
working towards his
Doctoral degree in
business administration.
Lifelong Learner SOCIAL MEDIA
- Twitter: @thgentry
- Linkedin: timgentry
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