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Priority Mapping
How to scale your company into an unstoppable Freight Train
so you drive more revenue and give up less equity
Every Segment is
Different
5 years to reach 1 billion trips
7 months to reach 2 billion trips
$0 > $100M in 3 years
No Venture Capital
What’s the Framework?
#1
Find something that works
Do it more often
and Keep getting better
#2
3 Core Habits
#3
Simple Routines
Imagine how fast you could go
Are you Ready?
How do you solve
Hard Problems?
Break it down
What’s your
Hard Problem?
Your Billion $ Market
Your Billion $ Market
Your Billion $ Market
Your Billion $ Market
Find Something that works.
Do it more often
and keep getting better.
#1 Squares
How would you allocate
your budget?
How would you allocate
your budget?
70% 20% 10%
50% 50% 0%
10% 20% 70%
Find something that works
Find something that works
20%70%
10%
Do it more often and keep
getting better
Do it more often and keep
getting better
Then find more
Market
How do you define
what’s working?
#2 Habits
The 3 Core Habits
Make Money
Win Customers Deliver Value
How do you define
what’s repeatable?
1 3 10
1 3 10
30 100 300 1000
30 100 300 1000
10 per quarter 10 per month 10 per week
30 100 300 1000
10 per quarter 10 per month 10 per week
What do you measure?
Win Customers
Deliver Value
# of customers that give you money (or time)
Frequency of money (or time)
Roadmaps
Make Money
Win Customers Deliver Value
First Measure
Company Wide
Does the Market
Agree with you?
How big was Uber’s
first Square?
Region
Income
US
Big Cities
High
Cities San Francisco
City Type
Other Options Taxi, Limo
Technology iPhone
to make a million dollars?
What size do you need
Market
#3 Routines
Strategy Planning
Yearly
Strategy Planning
Yearly
Strategy Planning
Yearly
Strategy Planning
Yearly
Strategy Planning
Yearly
Every Quarter
Make Money
Win Customers Deliver Value
Company Level
Objectives
Quarterly
Objectives
Quarterly
Objectives
Quarterly
Objectives
Quarterly
Monthly & Weekly
Check-ins
Monthly & Weekly
Check-ins
Monthly & Weekly
Check-ins
Monthly & Weekly
There’s a lot
out of your control
Customers
Customers
Competitors
Customers
Competitors
Regulation
Customers
Competitors
Regulation
Covid
Customers
Competitors
Regulation
Covid
Team
Churn?
More Resources?
New Opportunity?
We needed a new language
Introducing
Lenses & Filters
Region US, Canada, Europe
Region
City Type
US, Canada, Europe
Big Cities, Small Cities, Rural
Region
Income
US, Canada, Europe
Big Cities, Small Cities, Rural
High, Medium, Low Income
City Type
Region
Income
Distance
US, Canada, Europe
Big Cities, Small Cities, Rural
High, Medium, Low Income
Less than 1km, 1 to 50km, more than 50km
City Type
Region
Income
Distance
Other Options
US, Canada, Europe
Big Cities, Small Cities, Rural
High, Medium, Low Income
Less than 1km, 1 to 50km, more than 50km
Taxi, Limo, Walking, Public Transit
City Type
Region
Income
Distance
Other Options
US, Canada, Europe
Big Cities, Small Cities, Rural
High, Medium, Low Income
Less than 1km, 1 to 50km, more than 50km
Taxi, Limo, Walking, Public Transit
City Type
Region
Income
Distance
Other Options
US, Canada, Europe
Big Cities, Small Cities, Rural
High, Medium, Low Income
Less than 1km, 1 to 50km, more than 50km
Taxi, Limo, Walking, Public Transit
City Type
Drop Off Work, Home, Restaurant, Airport
Drop Off
Pick Up
Work, Home, Restaurant, Airport
Work, Home, Restaurant, Airport
Drop Off
Pick Up
Work, Home, Restaurant, Airport
Work, Home, Restaurant, Airport
Region
Income
Distance
Other Options
US, Canada, Europe
Big Cities, Small Cities, Rural
High, Medium, Low Income
Less than 1km, 1 to 50km, more than 50km
Taxi, Limo, Walking, Public Transit
Technology iPhone, Android
Cities San Francisco, NYC, Chicago
City Type
Region
Income
Distance
Other Options
US, Canada, Europe
Big Cities, Small Cities, Rural
High, Medium, Low Income
Less than 1km, 1 to 50km, more than 50km
Taxi, Limo, Walking, Public Transit
Technology iPhone, Android
Cities San Francisco, NYC, Chicago
City Type
Average IO
Sales Team
Digital Creative
US, Canada, Europe, Asia, Other
Less than $5K, $5K to $10K, $10K+
Cable Owned, 3rd Party
Display, Video, Mobile, Social
Media Buyers TV Sales, Marketing Dept, Agencies
Country
Type of Media
Average IO
Sales Team
Digital Creative
Digital
US, Canada, Europe, Asia, Other
Less than $5K, $5K to $10K, $10K+
Cable Owned, 3rd Party
Display, Video, Mobile, Social
Media Buyers TV Sales, Marketing Dept, Agencies
Country
Type of Media
Average IO
Sales Team
Digital Creative
Digital, TV
US, Canada, Europe, Asia, Other
Less than $5K, $5K to $10K, $10K+
Cable Owned, 3rd Party
Display, Video, Mobile, Social
Media Buyers TV Sales, Marketing Dept, Agencies
Country
Priority Mapping
In Practice
Every Year
Every Quarter
Every Month
Where do you go from here?
@themichaelho
https://themichaelho.com/priority-mapping/

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Priority Mapping: Align Product & Market