This slide show is a part of Thundafund.com's 'Crowdfunding Masterclass' series happening around South Africa, in partnership with the South African Department of Arts & Culture.

1. AFRICAN RAINMAKERS
South Africa’s Leading Crowdfunding Platform

2. Start the #CrowdConvo!
www.thundafund.com
Facebook.com/Thundafund
@Thundafund | #CrowdConvo
Thundafund.wordpress.com

3. What is Crowdfunding?
• Idea - Set beginning and end which
creates something new.
• Crowd - A market of ‘backers’ that will
support your idea for the long term.
• Funds – Small amounts from a large
number of people to reach lump sum.
CROWDFUNDING 101 Part 1: The Basics

4. Onset by the Digital Revolution!

5. What is a Crowdfunding Platform?
• Look & Feel
• Ease of Use
– Backer | Supporter
– Project Creator | Entrepreneur
• Payment Portal
• Networking & Marketing Network
• Support

6. In case you don’t believe me!

7. Types of Crowdfunding
Donations-Based:
Equity:
Debt:
Rewards-Based:

8. Rewards-Based Crowdfunding
• Idea: Video, Pitch, Images
• Rewards
– Recognition
– Experience
– Retail
• Market Validation, Proof Of Concept, Pre-
Selling.

9. Test Time!
In groups of 3, please provide answers to the
following questions. The winning team gets a
prize!
• Define crowdfunding in 1 sentence.
• Name the 3 elements of a good Rewards set?
• How much funding has been raised through
Thundafund?

10. Crowdfunding Creative Economy
Development (CCEDP)
• CCEDP: http://bit.ly/1LzAurF
• Workshops : http://bit.ly/1JAxTO5
• Match Pledging : http://bit.ly/1C4dQba
• Accelerators

11. What does a campaign actually look
like?

16. Activity
Please apply to your campaign idea:
1. Your 1 sentence ‘match-box pitch’.
2. Your Crowdfunding Campaigns Rewards x 3.
Tweet | Facebook post
“I want to crowdfund my [Campaign Idea] #MakeItRain”
OR
“[Campaign Idea]- Like if you’d back my @Thundafund campaign].
Tweet | Reward ideas
“RT if you’d back my #crowdfunding campaign with [Best Reward Idea] #ConsultTheCrowd”
OR
“Like if you’d back my #crowdfunding campaign with [Best Reward Idea] @thundafund”

17. Much Love Kahn
www.thundafund.com/muchlovekahn
Idea :
Rewards:

18. 365 Painting For Ants
www.thundafund.com/lorraineloots
• Idea:
• Rewards:

19. Cape Town’s First Chocolate Café
www.thundafund.com/honestchocolate
• Idea:
• Rewards:

20. AND THE WINNER IS!?

21. HOW TO CROWDFUND

22. 3 Steps
Thundafund Crowdfunding Checklist
Preparation Campaigning
Post-
Campaign

24. Preparation
Step 1: Understand Your CFP
Step 2: Your Campaign
Step 3: Establish Online Presence
Step 3: Team Work
Step 5: Promoting Your Campaign

25. Understand Thundafund.com
• Thundafund FAQ’s
• Read Thundafund Blog
• Thundafund : How It Works

26. Your Crowdfunding Campaign
• Pitch
• Video
• Images + Infographics
• Length
• Goal
• Rewards

28. Establish Online Presence
• Social Media
– Facebook
– Twitter: Tweetdeck | Twitter Analytics| klout.com
– Instagram: instajelly.com
– Pinterest: pinstamatic.com
– Google +

29. Establish Online Presence
• Blog | Website
– Wordpress
– Wix
– Blogspot
• Video Hosting
– YouTube
– Vimeo
• URL Shortener | Tracking
– Bit.ly
– Goo.gl
– Ow.ly
Write, write and write some more!

30. Campaign & Team Management
• Tasks & Team Management
– Basecamp
– Asana
– Email
• Document Collaboration
– Google Drives
– Dropbox

31. Promoting Your Campaign
• Create Partnerships
• Define Roles & Responsibilities
• Identify Influencers : Klout
– Whose who in the zoo
• Email Templates : Mail Chimp
– New Backer
– Updates
– Approach
• Get ‘On The Ground’
– SnapScan
• Promotion Calendar

32. Marketing Strategy
How to write a marketing plan.
• Marketing Campaign Objectives
– Not just about the money!
• Identify Target Market
– Backers & Influencers
• Marketing Channels & Content
– Social Media
– Traditional Media etc.
• Implementation Plan
– What, Impact, How Long, When, Who.

33. Campaigning
• Soft Launch
• Implementing Marketing Strategy
• Updates
1. Build Momentum
2. Share Progress
3. Celebrate Success
• Backer Engagement
– Email Notifications : Thank & Follow Up

34. Post-Campaign
• Thundafund Database
• Provide Rewards
• Give Updates
• Payment

36. Thundafund
#CrowdfundingMasterclass
www.thundafund.com
Facebook.com/Thundafund
@Thundafund | #CrowdConvo
Thundafund.wordpress.com