At a time of increased mobility, economic uncertainty, and skills shortages, the battle to attract and retain the right talent grows even fiercer. Communicating benefits effectively is an essential tool in ensuring that your employees appreciate the wider value of working for your company. Discover what great benefits communications can look like for your organisation. Our expert’s masterclass is specially designed to give you: - Practical insight and tips on delivering clear and effective benefits communications - Communications programmes tailored to meet different needs at every step of the employee lifecycle. From recruitment and onboarding, to communications at each life stage, we will help you drive home the value of long-term investment in your employees through a series of deep dive workshops. Our benefits communications experts will provide you with proven methodologies, techniques and tips that you can take back to your organisations, as well as insight from the award-winning campaigns they have produced for our clients. From strategy, branding and content, to best use of technology, discover how industry-leading companies are using their benefits communications to attract, retain and engage talent, and the tools they use to prove it works. Get the slides for the second workshop of the Engagement Masterclass - communicating benefits at every life stage

1. COMMUNICATING
BENEFITS AT EVERY
LIFE STAGE
WORKSHOP 2

3. 45%

4. WHAT ARE WE GOING TO COVER?
SEGMENTATION MESSAGING FREQUENCY CHANNELS
CONTINUAL ENGAGEMENT

5. Companies that say they
have an engaged workforce
are 25% more likely to
communicate at least every
2 months regarding benefits
Thomsons GEBW 2015
25%

6. GERMAN
PSYCHOLOGIST
HERMANN
EBBINGHAUS

7. THE
FORGETTING
CURVE%
Hermann Ebbinghaus 1885

8. KNOW YOUR AUDIENCE
Somewhat engaged
Actively engaged
Disengaged

9. SEGMENTING YOUR EMPLOYEES
Common
segmentation
Organisation
specific
segmentation
AGE
BANDS
GENERATION
BANDS
SALARY
BANDS
LENGTH
OF
SERVICE
BANDS
GENDER
JOB
GRADES
COST
CENTRES
WORK
PATTERNS
LOCATION
WORK
STATUS (E.G.
INTERNS)

10. MEASURING YOUR SEGMENTS
Utilisation of benefits
Who values what the most?
Engagement with software
Who regularly engages with the scheme?
Joining rate of employees
Which employees do I attract the most?
Attrition rate of employees
Which employees do I lose the most?
Engagement in benefits
Who typically engages the most (e.g. willingness to spend)?
Surveys
How well does my scheme support my employees?
Productivity & efficiency
Does my scheme contribute to business success?
Absenteeism
Is there a correlation between sickness and engagement?

11. INTRODUCING DARWIN ANALYTICS CENTRE
OUT OF THE BOX
INTELLIGENCE POWERED
BY DARWIN
Global and country insight
answering questions on:
• Cost and liabilities
• Workforce diversity
• Scheme engagement
• Employee activity
• Attrition

13. HOW DO WE GO ABOUT IT?
Generation
1
Generation
2
Generation
3
Generation
4
NEW JOINER
ANNUAL
WINDOW
LIFE EVENT
CONTINUAL
ENGAGEMENT

14. HOW DO WE GO ABOUT IT?
Hermann Ebbinghaus 1885

15. ONE PLAN, TWO PENS
TASK 1 (individually)
WITH YOUR RED PEN,
PLOT OUT WHAT YOU CURRENTLY
OVER 12 MONTHS
What do you communicate?
Who do you talk to?
When do you say it?
How do you deliver it?
TASK 2 (in pairs)
WITH YOUR BLUE PEN,
PLOT OUT WHAT YOU COULD
OVER 12
MONTHS
What could you do differently now?
How can you continually engage
your people?
What are the challenges?

16. WHAT DOES GREAT LOOK LIKE?

17. AUGMENTED REALITY
92
PEOPLE CHANGED
THEIR
CONTRIBUTIONS
1380 LOGINS
WITH BLIPPAR
CAMPAIGN 33%
INCREASE IN PEOPLE
JOINING THE
PENSION SCHEME
110+
PENSIONS
121s

18. TOP TIPS TO TAKE AWAY
behaviours
Know what channels are readily available
Put employees at the heart of what you do
Create some gravity and pull employees towards information
ROI - Measure feedback and data to prove impact
Prioritise and improve your approach in stages
1
2
3
4
5
6