2. Music videos demonstrate genre characteristics (e.g. stage performance in metal/rock video, dance routine for boy/girl band). Fans of the rock genre like this as they can reminisce about when they see the band and the boy band/girl band concept is because it means the fans can then dance to the moves they see in the video
3. There is a relationship between the lyrics and the visuals, with the visuals illustrating,amplifying or contradicting the lyrics.
4. There is a relationship between the lyrics of the music and the visuals, with the lyrics of the music illustrating,amplifying or contradicting the visuals
5. Record companies will demand a lot of close-ups of the main artist or vocalist The closeness will make the audience feel more emotionally attached with the artist and makes it feel more personally as you would only see a close up of someone if you were close to that person
6. Voyeurism is present in many music videos, especially in the treatment of females, butalso in terms of systems of looking. Some examples are screens within screens,cameras, mirrors, etc.
7. There are likely to be intertextual references, either to other music videos or to films andTV texts, these provide further gratification and pleasure for the viewers/fans.
