1. Tom Schlesinger compellingstorytelling.com
tom@compellingstorytelling.com 310.740.1150
STORYTELLING FOR ONLINE CONTENT CREATORS
Creative Blueprints for Audience Engagement
Tom Schlesinger, story mentor
THE AUDIENCE’S JOURNEY
WHAT YOU’LL LEARN
HOW TO:
! Build sustainable online formats for 360 degree storytelling
! Connect to wider audiences through the universal meaning of
your stories
! Resonate with the audience’s journey through emotional
engagement
! Inspire deeper engagement and follow-through in your creative
teams

2. Tom Schlesinger compellingstorytelling.com
tom@compellingstorytelling.com 310.740.1150
2
THE STORY HOLOGRAPH
HOW YOU’LL LEARN
BY:
! Capturing the creative blueprint in your storytelling playbook
! Experiencing playful, cutting-edge creativity exercises
! Using genre strategies, the most popular form of storytelling in
the world
! Developing innovative stories from the inside out.

3. Tom Schlesinger compellingstorytelling.com
tom@compellingstorytelling.com 310.740.1150
3
WHO WILL TEACH
Tom Schlesinger is the story mentor for a wide range of clients from
Oscar-winning directors to brands like Red Bull and Shopify. He wrote the
Red Bull-Activision video that had over a million YouTube hits, and was the
story mentor on the Academy award-winning “Nowhere in Africa.” With
over ten thousand students internationally, Tom has taught storytelling
workshops at Pixar Animation Studios, Lucasfilm Ltd., the American Film
Institute, the Writers Guild of America, the Directors Guild of America, the
International Film School in Cologne, and the National Film Schools in
Berlin and Munich.
TOPICS COVERED IN THE WORKSHOP SERIES
! Analyzing performances from a wide variety of YouTube channels
! How to create meaning through contrast and opposition.
! The power of simple plots with complex characters.
! The resonating parallel journeys of the storyteller, the story and
the audience.
! The Essential Elements of Genre Storytelling
! Finding the deeper story within your original concept and
intentions.
! How to skillfully reveal exposition and back-story.
! The power of present-time storytelling.
! How to make “talking heads” more engaging.
! The power of solution-based storytelling
! Using the Hero’s Journey to guide your performance

4. Tom Schlesinger compellingstorytelling.com
tom@compellingstorytelling.com 310.740.1150
4
! Creating triangles of characters that deepen the viewer’s
emotional engagement.
! How the Three Levels of Conflict help you create your through-
line.
! How to determine the Driving Engine of your series
! How to shape a Palette of Tones and the appropriate Point of
View to tell your story.
“Tom helped us see a story that was 10x more powerful than we ever realized and
not only improved our film, but also improved the way we worked together as a
team.”
! Krisi Oliveri, producer, I Will Dance
“Tom’s extraordinary guidance on my scripts for “Nowhere in Africa” and
“Beyond Silence” enriched my award-winning films immensely.”
! Caroline Link, writer-director, Nowhere in Africa (Academy Award, Best
Foreign Film)
“Tom’s wisdom, inspiration, and deep understanding of character and story
continue to guide me on each screenwriting journey.”
! Pamela Gray, screenwriter, Conviction, Music of the Heart, A Walk on the
Moon
“Tom has the amazing ability to guide writers to a place of enhanced creativity.”
! Michael Lehmann, director True Blood, The Truth About Cats and Dogs
“Tom has a very unique approach to story and I’m extremely grateful to have had
his guidance.”
! Jennifer Arnold, writer-director, A Small Act (2011 Emmy Nomination,
Sundance Jury Prize nominee)
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