2. Y
outh Today. is the only national print
and digital publication for youth-service
professionals. Online 24/7 and in print bi-
monthly, Youth Today. reports on the issues,
challenges and state of youth in America.
Our in-depth features and reports reflect the front-line
concerns of youth-service leaders, examining what works
– and sometimes more importantly, what doesn’t.
From the latest headlines in the news to the everyday
challenges, our reporting offers real solutions and sheds
light on ground-breaking research into topics such as
after school programs, juvenile justice, adolescent health
and nutrition, and job training initiatives.
Along with penetrating commentary from your peers to
grants available to help you achieve your goals, Youth
Today. is committed to your success.
Reach out to Youth Today. You serve America’s Youth.
We’re here to serve you.
Advertising
Opportunities:
n Print & Online
Bundle Packages
n Online Marketplace
n Conference
Announcements
n Native Advertising
n Job Board Postings
n Additional
Customizable Options
Contact:
Mitchell Charvin
Advertising Manager
mcharvin@csjournalism.org
470.578.7542
mcharvin@csjournalism.org
You serve
America’s youth.
We serve you.
3. YOUTH TODAY MEDIA KIT
Readership Demographics
Your ad is viewed by ...
Percentage
of our
subscribers
involved in
purchase
selection
for their
organization
Products of interest
to our readers include:
n Awards
n Athletic Products &
Equipment
n Professional Development
n Capital Expenditures
n Executive/Staff Search
Services
n Computer Hardware/
Software
n Food Services
n Fundraising Products &
Services
n Consulting Services
n Insurance Services
n Market Research & Services
n Furniture
n Legal Services
n Logo Merchandise &
Memorabilia
n Art Supplies
n Testing Materials
n Youth Grants, Awards, &
Scholarships
n Continuing Education
n Payroll
n Retirement Plans
n E-learning
n Curricula/Educational
Services
n Common Care
... and many more!
After School
Programs
Elementary/
Secondary
Family
Service
Agencies
Foundations
Government
Organizations
Social
Services
Juvenile
Corrections
Facilities
Youth
Camps
Religious
Institutions
Youth
Organizations/
Centers Universities
40,000
17,000
84 50 52 58
Number of page views online that
Youth Today averages over monthly
Roughly the total readership of each Youth Today issue nationwide,
including pass-along and issues distributed at conferences annually
Percentage
of our
readership
who make
final
decisions
regarding
purchasing
Percentage
who work in
organizations
with annual
budgets of
$1 - $50
million
Percentage
of Youth
Today readers
serving in an
executive
office or senior
management
position
4. YOUTH TODAY MEDIA KIT
2016 Editorial Calendar and Due Dates
January/February
Violence
Print Ads Due:
December 5
March/April
Summer Programming
Print Ads Due:
February 5
May/June
Teens and Tweens
Print Ads Due:
April 5
July/August
OST and Back to School
Print Ads Due:
June 5
September/October
Poverty
Print Ads Due:
August 5
November/December
Toolkit for your Organization
Print Ads Due:
October 5
Departments (Content featured every issue):
n Newsmakers
n Book Reviews
and Bookshelf
n Grants Awarded
and Available
n Research and
Report Roundup
5. YOUTH TODAY MEDIA KIT
Print Advertising Sizes
Please note:
All print ads must be press
quality, meaning 300 dpi
or higher. Please make
sure all components of the
ads are to this standard.
An additional fee may be
applied if we build your ad
or assist you in providing an
appropriate ad.
Full Center Spread
21.25” W x 12.5” H
Full Page
9.0” W x 12.5” H
3/4 Back Page
9.0” W x 10” H
3/4 Page
Horizontal
9” W x 9.5” H 1/2 Page
Horizontal
9.0” W x 6.25” H
1/4 Page Vertical
2.25” W x 12.5” H
1/2 Page Vertical
4.5” W x 12.5” H
1/4 Page Square
4.5” W x 6.25” H
1/3 Page
Horizontal
9.0” W x 4” H
1/4 Page Vertical
2.25” W x 12.5” H
n
n
n
6. [ ]
YOUTH TODAY MEDIA KIT
Print & Web Bundled Advertising Rates
Newsletter Advertising Rates
Package Options
Print Ad Size 1x 3-4x 5-6x Web Ad (included)
2-Page Spread
Full Page
3/4 Page
1/2 Page
1/3 Page
1/4 Page
$5,000
$2,335
$1,765
$1,440
$1,100
$900
$4,490
$2,100
$1,588
$1,295
$990
$810
$3,950
$1,865
$1,410
$1,150
$880
$720
Top Banner
Top Banner
Top Banner
Upper Side
Upper Side
Lower Side
Price
per State:
$100
Size
Specifications:
728W x 90H
Please note:
Our web ads are
measured in pixels.
7. Banner
Web Ad n
Rotating Web Advertisements
Ad Size Price per Month Size Specifications
Top Banner Ad
Upper Side Ad
Lower Side Ad
$450.00
$250.00
$200.00
728W x 90H
240W x 400H
240W x 400H
Please
note:
Our web ads
are measured
in pixels.
YOUTH TODAY MEDIA KIT
Web Ad Specifications
Upper
& Lower
Side Ad
n
8. YOUTH TODAY MEDIA KIT
Sponsored Web Article
Pricing Options
Sponsored content 1x 3-4x 5-6x Print Ad (included)
Web article $2,335 $2,100 $1,865 1/4 page
($1,167/month) ($1,050/month) ($932/month)
The Sponsored Web Article
comes with a 1/4 page full
color print advertisement at no
additional cost. If the current
print issue is already out, and
the sponsored content is to go
live in the same month as the
current print issue, then the 1/4
page print space will default to
the next issue.
Ex: April 5th is the deadline
for the May/June print issue.
Client would like Sponsored Web
Article to go live in May but has
missed deadline for the current
print issue. The page print
advertising space will go into the
July/August issue.
The Sponsored Web
Article will click through
to an internal landing
page within youthtoday.
org. The article should
range from 300 to 600
words. A title ranging
from 5-10 words will be
provided for the article.
Along with the text file
for the article, the client
will include a 300 dpi high
resolution SQUARE image.
A minimum of 500 x 500
pixels is recommended.
2
3
1
9. YOUTH TODAY MEDIA KIT
Advertising Options
n Centerfold Insert Bundle
$1,500 single issue
Limited Availability
Discount for multiple issues
Inquire with Advertising Associate for more detail.
Insert a flyer into the very center of a Youth Today issue
paired with an adjacent full-page ad for maximum
effect. Space and availability is limited so contact a
Youth Today Advertising Associate as soon as possible.
n 3/4 Back Page
Advertisement
$1,900 per issue
Limited availability
Contact our Advertising
Associates for more
information and
customization options.
Youth Today is mailed
out unwrapped, the
back page will be the
first thing everyone
sees. With a back page
advertisement, everyone
will see you first.
n 1/2 Page Sponsored Article
$1,440 per placement
Contact our Advertising Associates for more
information and customization options.
A maximum of roughly 200 words to share what you feel
needs to be shared about your organization, company,
product, or person of choice. Displayed with your name
and logo
n 1/4 Page
Sponsored Article
$900 per placement
Contact our Advertising
Associates for size
specifications and
additional details.
A maximum of roughly 100
words to share what you
feel needs to be shared
about your organization,
company, product, or
person of choice. Displayed
with your name and logo
n Conference
Announcements
Price based on Youth Today
ad prices
Sizes range from 1/4 page to
full-page spread.
Contact our Advertising
Associates for the availbility
of special rates.
n Online Job Board Listing
$50.00 per placement
Job listings available in print issues as well.
Contact Advertising Associate for more detail.
Displayed on YouthToday.org and announced on Youth
Today's Linked-In page, your ad can reach out to well-
educated and experienced specialists for all spectrums
of youth service jobs. Additionally, listings can be posted
within Youth Today print issues.
