The document contains a survey about fast food consumption. It collects demographic information like gender, age, income and education level. It asks questions about fast food purchasing habits, which outlets they visit, and what foods they order. It also asks about awareness of health effects. Finally, it provides statements to rate level of agreement on factors influencing fast food consumption, such as advertisements, offers, social media posts, friends' opinions, availability and taste preferences.

1. Part -1
Demographic and Socio – Economic Information
Please tick () the appropriate cage representing the most appropriate responses
for you in respect of the following items.
1.1. Gender 1.4. Marital Status
1.2. Age category you belong to 1.5. Educational Qualification
1.3. Monthly household income
1
Under O/L
A/L
Graduates
Under Graduates
Professionals
Less than Rs. 10,000
More than Rs. 10,000 and less than Rs.25,000
More than Rs. 25,000 and less than Rs.50,000
More than Rs. 50,000 and less than Rs.75,000
More than Rs. 75,000 and less than Rs.100,000
More than Rs. 100,000
Male
Female
Single
Married

2. Fast Food Consumption
2.1. Have you consumed any fast food items before from the fast food outlets?
2
Yes
No

3. 2.2. Which of the following fast food outlets that you are visiting regularly or like to
visit in future?
2.3. What do you usually eat or order at fast food outlets?
3
Burger King
Dominos
Dine – Mor
Kentucky Fried Chicken (KFC)
Mc Donald
Majestic city food court
Pizza Hut
Burger
Fries
Fried Chicken
Ice – Cream
Pizza
Submarine
Sandwich

4. 2.4. How often do you eat fast food in a week?
2.5. Are you aware of side effects or diseases cause by the consumption of fast food?
Part-II
Please indicate your level of agreement to the following statements using the
below scales. Put stick () on the appropriate cage accordingly.
4
1 -2 Times
3 -4 Times
4- 5 Times
7 Times or more
Never
Certainly
Absolutely

5. 1- Strongly Disagree 4- Agree
2- Disagree 5- Strongly Agree
3- Neither agree nor Disagree
5

6. 6
Statement 1 2 3 4 5
1.
PROMOTIONALMIX
The attractive advertisements of fast food can induced me
to consume it.
2. I emotionally attached with the advertisements which
motivated me to eat the fast food
3.
I am eating food at fast food outlet to enjoy the free offers
4.
I am eating food at fast food outlet to collect their gifts
5.
The upload videos, pictures and posters used on social
media related with fast food induced me to taste the fast
food.
6.
I started to eat fast food when I heard an impressive and
thoughtful speeches and opinions of spokes persons
7.
I adopted to consume fast food because of my friends and
relations are shared more information regarding fast food
during our chatting (Face book, Viber, What's up
,Mail...chatting)
8.
My friends are always motivating and influencing me to
consume fast food
9.
I induced to consume fast food by seen my friends' status,
comments and suggestions regarding fast food and the
funny photo/video uploads taken at fast food outlet on
social medias
10.
My age is always an influencing factor on my fast food
consumption behaviour.
11.
My occupation also a reason to go for fast food
consumption.
12.
My income level is better enough to manage the cost of fast
food consumption
13.
I always believe consumption of fast food decides the
status in a society
14.
My living environment, culture of the society and
availability of fast food outlets would be the reason for my
fast food consumption behaviour
15. I am very much interested in eating fast food
16.
p
I am eating food at fast food outlet to keep up the self
image
17.
I decide to consume fast food in terms of its brand
popularity
18.
CISION
Mostly I take food at fast food outlet
19.
There are number of fast food outlets available around my
place
20. I always prefer to take fast food than food cooked at home
21.
The food at fast food outlets more delicious than food
cooked at home
22.
The presence and the colour of fast food and its
packaging material are inducing me to buy it

7. 6
Statement 1 2 3 4 5
1.
PROMOTIONALMIX
The attractive advertisements of fast food can induced me
to consume it.
2. I emotionally attached with the advertisements which
motivated me to eat the fast food
3.
I am eating food at fast food outlet to enjoy the free offers
4.
I am eating food at fast food outlet to collect their gifts
5.
The upload videos, pictures and posters used on social
media related with fast food induced me to taste the fast
food.
6.
I started to eat fast food when I heard an impressive and
thoughtful speeches and opinions of spokes persons
7.
I adopted to consume fast food because of my friends and
relations are shared more information regarding fast food
during our chatting (Face book, Viber, What's up
,Mail...chatting)
8.
My friends are always motivating and influencing me to
consume fast food
9.
I induced to consume fast food by seen my friends' status,
comments and suggestions regarding fast food and the
funny photo/video uploads taken at fast food outlet on
social medias
10.
My age is always an influencing factor on my fast food
consumption behaviour.
11.
My occupation also a reason to go for fast food
consumption.
12.
My income level is better enough to manage the cost of fast
food consumption
13.
I always believe consumption of fast food decides the
status in a society
14.
My living environment, culture of the society and
availability of fast food outlets would be the reason for my
fast food consumption behaviour
15. I am very much interested in eating fast food
16.
p
I am eating food at fast food outlet to keep up the self
image
17.
I decide to consume fast food in terms of its brand
popularity
18.
CONSU
Mostly I take food at fast food outlet
19.
There are number of fast food outlets available around my
place
20. I always prefer to take fast food than food cooked at home
21.
The food at fast food outlets more delicious than food
cooked at home
22.
The presence and the colour of fast food and its
packaging material are inducing me to buy it