4. • From total payments, 45% are card payment
• Average 3.7 cards per cardholder
• 60% use internet for payment transactions
• 13 % use mobile application for their payments
5. • Launched since November 2013
• Pre-order available
• Product release Summer 2014
• $100
6. • Google Wallet
application can pay,
redeem, or correct
points tapping the
phone with the NFC
device
• Wocket Smart wallet:
store all cards in Wocket
and use it to swipe as
usual, no phone or
application required
7.
8. Target Audiences
• The main target market is the well-educated
millennial aged 18-45 who owned the smartphone,
familiar with social media and mobile applications,
and owned multiple payment cards.
9. - Increase 35% of brand awareness
- Increase the number of media coverage
Acquire 3,000 of lead’s information
before the actual product launch day
Reach 1,000 of pre-orders after first 2
months of product launch
IMC Goals
Awareness
Generate
leads
Sales
12. ● Post news, pictures, and events
● Get customers engaged
● Share and get a chance to win a
prize
• How-to videos
• Promote smart lifestyle
concept
• Promote events and activities
• Posting inspired pictures and videos
• Get customers engaged
14. • Customized by geographic:
only US. customers
• on Cost-Per-Click (CPC)
auction
• Offer 50% off discounts
15. WIRED: Tech enthusiasts,
entertainment lovers, and IT
developers aged between 18-34 who
earned at least college degree and
have a high working position
Men’s Health: Men aged between 20-
45 performance-driven, tech savvy,
style conscious, and living a healthy
lifestyle
ELLE: Women aged18-49 who loves
shopping, living a trendy lifestyle
and interested to try something
new
Magazine
16.
17. Event
• new products and innovations , ready to license, market
or manufacture
• Meet inventors and entrepreneurs of other businesses
• Create awareness
• New business opportunities
The Invention & New Product Exposition (INPEX)
