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Pierce The Veil
 Pierce The Veil are signed to Fearless Records
which is a subsidiary of Warner Music.
Warner Records
 Warner is fully vertically integrated
 It is also horizontally integrated as it contains the film
studios that have created films such as Harry Potter,
a video gaming department that has created the
Lego Series and television shows like Nikita.
Collide With The Sky
 Pierce The Veil’s most recent album release was
Collide With The Sky (2012).
 The album sold over 1000 copies in it’s debut week
and has gone on to sell over 120,000 copies to date.
Album Promotion
 The album was promoted on websites such as
grindstore.com and bluebanana.com.
 YouTube was also used to spread the albums
release, as was Facebook and Twitter.
Social Media Examples
Where is the music
available?
 Pierce The Veil’s music is available to listen to on
YouTube. It is also available for purchase on ITunes
and for streaming on Spotify.

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Major labels Case Study - Pierce The Veil

  • 1.
  • 2. Pierce The Veil  Pierce The Veil are signed to Fearless Records which is a subsidiary of Warner Music.
  • 3. Warner Records  Warner is fully vertically integrated  It is also horizontally integrated as it contains the film studios that have created films such as Harry Potter, a video gaming department that has created the Lego Series and television shows like Nikita.
  • 4. Collide With The Sky  Pierce The Veil’s most recent album release was Collide With The Sky (2012).  The album sold over 1000 copies in it’s debut week and has gone on to sell over 120,000 copies to date.
  • 5. Album Promotion  The album was promoted on websites such as grindstore.com and bluebanana.com.  YouTube was also used to spread the albums release, as was Facebook and Twitter.
  • 7. Where is the music available?  Pierce The Veil’s music is available to listen to on YouTube. It is also available for purchase on ITunes and for streaming on Spotify.