Membrane rethinks and re-imagines.

1. membrane Applying brilliant minds to what matters Applying brilliant minds to what matters membrane

2. “ Whenever you find yourself on the side of the majority, it's time to pause and reflect." Mark Twain

3. “ If at first, the idea is not absurd, then there is no hope for it” Einstein

4. What is membrane? A collective that applies Collaborative Innovation in pursuit of originality, happiness and a better life .

5. What is collaborative innovation? We re-think and re-imagine problems, challenges and opportunities through having different cultures, disciplines, views, quirks and eccentricities stream to the same point, where they connect, clash and combine to form new, ground-breaking, remarkable ideas.

6. Why do we do this?

7. Because we don’t think the current models deliver on jump-the-species, ground-breaking, what’s-next kind of ideas and real, shift-the-paradigms innovation. The stuff we need for the future.

8. We are a possibilities company. We tell you more wrongs than rights. We show what’s possible We are a possibilities company. We are more about the wrongs than the rights. We show what’s possible.

9. Collaboration requires we think in teams and collectives. But how do we put a typical team together?

10. We create a team that’ll go beyond the confines of their expertise and preconceptions. And enter the realm of the unknown and unexplored.

11. The Medici Effect

13. What’ll the team do? And what won’t they do? What’ll the team/collective do, and what’ll they deliver? What won’t they do?

14. Think and re-think broadly and deeply Both virtually and in real time Open and explore the possibilities

15. This thinking will be collated into a mind map where thoughts will be clustered and ordered in a form that’ll allow us to pick the best, most promising, most original ones This thinking will be collated into a mind map, where thoughts will be clustered and ordered in a form that’ll allow us to choose the most promising and most original ones

17. What do we do with the ideas?

18. We have some choices: You can just buy the ideas We can write blueprints to show how the ideas will work We can create probes or prototypes We have some choices: We, as collective, sell the ideas only We write blueprints to show how the ideas will work We can create probes or prototypes to try them out

19. This allows us to experiment with the new and original, go beyond and create the future This allows us to experiment with the new and original and help create the future