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The International Journal of Business Management and Technology, Volume 2 Issue 1 January 2018
Research Article Open Access
Human Asset Maintenance Management and Employees’
Performance in the Nigeria Banking Industry
Dr Patrick N Nwinyokpugi
Department of Office and Information management
Rivers State University of Science and Technology. Port Harcourt, Nigeria
Abstract :
A cross section of operating banking organisations within the geographical enclave Port Harcourt, Rivers State was covered during
the course of this study. Respondents were drawn from five of the conveniently sampled banks based on their proximity. Therefore
the individual unit of analysis was adopted however, their choice was cross-sectionally non- contrived. The population of the study
comprises of all employees of the banks in which a total off 252 employees were drawn using the using YaroYameni sampling
formula. The Pearson product moment correlations coefficient statistical tool was used in the respondents’ data analysis and the
findings enhanced the recommendation that banking industry should make active use of human asset maintenance management
factors such as constant career development programmes through training and development, motivation, health & safety program
and coaching & supervision to improve their productivity. Indeed, human asset maintenance management factors have influential
relationship on customer satisfaction and customer’s retention which are measures of employees performance in the banking
industry so studied.
Keywords: Human Asset Mmaintenance, Career Development, Couching, Motivation, Customers, Retention and
Customer Satisfaction
I. Introduction
Human asset is one of the critical assets in every organization. This perhaps explains why so much effort is being put
into the management of human assets. Human Asset Maintenance Management is the management of employees as
assets, combining many conceptual element of an employee’s life cycle through an organization focusing on people as
company most important asset. Human Assets Maintenance Management practices involves hiring strategies for
bringing the right kind of people in their organization, preparing their job descriptions which is best suited for the role
in the company. After hiring, it also involves developing plan for the employee’s induction with a well laid out training
and development programmes. (Klein, 2001). Human asset maintenance management also seeks to establish cordial
relations between the management and employees. It is geared towards employee efficiency at the individual, group
and organizational levels. The banking sector of Nigeria economy is a critical hub for infrastructural development and
growth to stimulate all round commerce within the geographic reach of the country. Unfortunately, there is a shortfall
on national expectation as management of banks find liability target more interesting than getting the human effort
better maintained. Efficiency in bank performance is interpreted in terms how much liability generation and liquidity
ratio that are driven in by employees in the name of marketing. It is easy for employer to fall into the trap of believing
that pressuring employees to work harder and faster create the most effective results when it comes to efficiency and
productive, but that may not be the case. The daily reports on employees turnover becomes more a general concern as
new employees sees the sector as a temporary voyage leading to escape to permanent career focus. The major concern
may not be far-fetched from the poor state of employees training as career consciousness has been the bane of employee
performance in banking organizations. The workers are not career directed in their training due to failures of banks.
Similarly there are no provisions of health and safety awareness in banks today and this has led to stress and poor
health. Employee’s motivation has been severely overlooked as bank management feels that financial inducement a the
only tool for motivation. Also leadership coaching and supervision seem to be lacking in the banking environment as
employee are push out only for financial target. (Boselie, Dietz and Boon, 2005).The banking business is information and
knowledge intensive which is a critical strategic resource for attaining competitive advantage. In order to leverage this
resource for competitive advantage, banks therefore need to view employees as intellectual assets and offer Human
Asset Maintenance Management practices such as Motivation, training and development, coaching and supervision and
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Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry
health and safety so to attain organizational efficiency. However, due to a variety of external factors, organizations have
become very competitive hence the need to consider human asset maintenance management as a very important
strategy for retaining best workforce and gaining competitive advantage. As many organizations come to terms with the
challenges of attracting and retaining the best talent, coupled with the emerging issue of work life conflicts, it is
imperative that managers employ a variety of Human Assets Maintenance Management practices for the attainment of
organizational goals.
II. Literature
Despite the link between Human Assets Maintenance Management Practices and employee efficiency looking obvious,
in the banking industry in Nigeria HR managers have to work under intense pressure in order to identify and
implement policies that will prove effective in improving employee’s efficiency. As observed by Gallie, Felstead and
Green, (2007) bank employees are knowledge intensive and highly skilled workers who experience a high extent of
work pressure and demand for more work autonomy to balance between their individual and work demands. The
knowledge intensive labour makes human capital management critically important for organizations efficiency. Given
that employees have to manage a range of commitments with limited time, Human Assets Maintenance Management
Practices should be implemented to avoid work life conflicts. . The first transition to a new human asset management
concept can be traced back to 2001, when Mayo (2001), raised the idea that: the concept of human assets and human
capital are complementary. It is the intrinsic worth of the workforce that comprises the human capital available for use,
and at the same time that worth is a value creating asset. For Mayo(2007), Human asset maintenance management
covers six interrelated and to some degree overlapping concepts, that affect competiveness and performance.
Competency Profiling is about translating the overall strategy into competencies needed overall and for each function and
level. Development Planning is about ensuring that the employees have the necessary competencies to meet strategic
objectives. Talent Asset Management is now for almost everyone including retention activities and also useful for
identification of future top performers. Strategic Workforce Planning, including career and succession planning, is about
how to compose the best workforce from strategic point of view, in order to optimize performance and competiveness.
Performance Management is about translating hard and soft overall targets into measurable objectives that can be
measured – and doing it. Recruitment and On-Boarding is about selecting the right people with the right competencies.
Career development
This is a critical function concerned with organizations’ activity aimed at improving the future relevance of
individuals and groups in organizational settings. It is a transitional process which involves the sharpening of skills,
concepts, changing of attitude and gaining more knowledge to enhance the performance of employee. It is an integral
part of training and development which encompasses three main activities: training, education, and development.
(Patrick & Bruce 2000). Training: This activity is both focused upon, and evaluated against, the job that an individual
currently holds. Education: This activity focuses upon the jobs that an individual may potentially hold in the future,
and is evaluated against those jobs. Development: this activity focuses upon the activities that the organization
employing the individual, or that the individual is part of, may partake in the future, and is almost impossible to
evaluate (Thomas & Noreen 1995). Training and development is crucial for organization development and its success
which is indeed useful to both employers and employees of an organization. Important benefits of training and
development include: Increased Productivity: Training and development directly improves efficiency and productivity of
employees. Employees remain up-to-date with new technology and thus use existing ones in a better way. Well trained
employees show qualitative improvement in performance. There is less wastage of time, money and other resources
when employees are properly trained. Less supervision: Training improves necessary skill sets in employees and
empowers them to undertake tasks independently. In other words a well-trained employee will be well acquainted with
the job hence they need less of supervision. Reduction of Errors and Accidents: Most of the errors occur because of many
employees lack the desired knowledge and skills required for doing a particular job. Continuous training and
development ensures that employees get the right skills at the right time. The more trained an employee is, the less the
chances of committing errors in job. Uncover Employee Potential: Most of the companies overlook the hidden talent of
their employees, training and development provides a veritable platform for employees to share their ideals with
management. It has been proved that some employees might be yearning for a leadership role within the business, but
because there is no leadership development program in place, these individuals do not get the chance to exhibit their
ability or further develop leadership skills. Allowing employees to attend these programs helps to spot the leaders of
tomorrow. Job Satisfaction: Training and development makes the employees feel more satisfied with the role they play in
the company or organization. This is driven by the great ability they gain to execute their duties. Reduction of Turnover
and Absenteeism: Employee turnover cost time and money. Training creates a feeling of confidence in the minds of the
employees. It gives them a security at the workplace. As a result, labor turnover and absenteeism rates are reduced.
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Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry
Addreses Employee Weaknesses: Most of the employees have certain weakness in their workplace, which hinder them from
giving the best outputs. Training assists in eliminating these weaknesses, by strengthening workers skills and dissolving
inner barriers. A well-organized development program helps employees gain analogous skills and knowledge, thus
bringing them all to an advanced uniform level. This simply means that the whole workforce is reliable, so the company
or organization does not have to rely only on specific employees. Increased Consistency: A well-organized training and
development program gives employees constant knowledge and experience. Access to regular training ensures that all
employees have a consistent experience and consistent knowledge of task and procedures, something which is
particularly important when it comes to basic company policies and procedures. Ensuring that all employees have
consistent knowledge also helps to ensure task are completed on time Safety is a crucial task which requires training.
Team Spirit: Training and development helps in instilling the sense of team work, team spirit, and inter-team
collaborations. It helps in inculcating the zeal to learn within the employees. Optimum Resources Utilization: Training and
development significantly helps to provide an opportunity and broad structure for the development of technical and
behavioral skills in an organization which ultimately results in optimum human resource utilization. Moreover, it also
helps the employees in attaining personal growth. Skills Development: Training and development helps in increasing the
job knowledge and skills of employees at each level. It helps to expand the horizons of human intellect and an overall
personality of the employees. In addition to above scenarios training and development leads to improved profitability
and more positive attitudes towards profit orientation, it also aids in organizational development i.e. organization
become more effective in decision making and problem solving. Training and development helps in understanding and
carrying out organizational policies thereby developing leadership skills, motivation, loyalty, better attitudes, and other
aspects that successful employees and managers usually display. Training and development demonstrates a
commitment to keeping employees on the cutting edge of knowledge and practice.
Motivation
Motivation is a theoretical construct used to ex plain behavior. It gives the reasons for people’s actions, desires and
needs. Motivation can also be defined as one direction to behavior, or what causes a person to want to repeat a behavior
and vice versa. Lack of rewards will create an unpleasant environment, thus diminishing employee’s work efforts and
may cause them to withdraw from their jobs. For these reasons, motivation is increasingly important. The main
objectives of motivation are to attract and retain employees, to drive employees to achieve high level of efficiency in
performance, and to elicit and reinforce desired behavior of the employees. Organization often use motivation to
prevent employee’s dis-satisfaction(Tsang, 2002)).Maehr& Meyer (1997) observed that motivation is a word that is part
of the popular culture as few other psychological concepts are. Motivation can be conceived of as a cycle in which
thoughts influence behaviors, behaviors drives performance, performance affects thoughts and the cycle begins again.
Each stage of the cycle is composed of many dimension including attitudes, beliefs, intentions, effort and withdrawal
which can all affect the motivation that an individual experiences. Therefore, organization can best utilize motivation in
supporting human asset maintenance management. Non remunerative motivation are tangible rewards provided and
controlled by a firm; which do not necessarily benefit employees in monetary sense (Chiang &Birtch, 2008). Nowadays,
individual require beyond monetary motivation for their effort (Millmore et al, 2007). This means that employees seek
for the other return in exchange for their contribution which is of value and meaningful to them, rather than being just
given money. Motivation have two broad types; extrinsic and intrinsic. Motivation could also be called financial and
nonfinancial motivation. Extrinsic motivation relates to financial motivation or cash related like fringe benefits, incentive
type payments, pay, and promotion. Intrinsic motivation relates to nonfinancial or non-cash motivation like
achievement, accomplishment feelings, recognition, job satisfaction and growth. Motivation promotes happiness and
job satisfaction (Boehm, and Lyubomirsky, (2009). The activities of employees revolve around the motivation. Good
motivation systems help to retain high performers in the orgainisation, (Carraher, Gibson, & Buckley, 2006). The highly
motivated employees serve as the competitive advantage for any company because their performance leads an
organization to well accomplishment of its goals. Motivation of employees and their productivity can be enhanced
through providing them effective recognition which ultimately results in improvement of employee efficiency in the
organizations. The entire success of an organization is based on how an organization keeps it employees motivated and
in what way they evaluate the performance of employees for job compensation. Managing the performance of
employees forms an integral part of any organizational strategy and how they deal with their human assets. Eastman
(2009) consistently found that intrinsic motivation is conducive to producing creative work, while extrinsic motivation is
unfavourable to producing creative work.
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Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry
Health and Safety Schemes
Workplace health and safety is a multidisciplinary field concerned with the safety, health and welfare of people at
work. Human asset maintenance management plays an important role in ensuring employee health and safety, as they
know the workplace, the employees and their job demands. While human resources professionals are not expected to
know the technical aspects of workplace health and safety, they should know when and how to use existing resources to
respond to employee concerns. (DeJoy,1996). The goals of occupational safety and health programs ORNL (2015) are as
follows: Fostering a workplace safety culture in which employees and their supervisors work together to ensure
workplace safety. Establishing administrative procedures that encourage employees to report unsafe conditions and
unsafe practices to their supervisors without fear of being disciplined. Developing appropriate hiring, training and
performance appraisal practices. Recruiting and retaining the best employees who care about their own wellbeing and
the wellbeing of co-workers. Ensuring that the health and safety policies and procedures conform with the applicable
occupational health and safety legislation and accepted best practices in similar organizations. Establishing procedures
for enforcing company safety rules; helping to reduce costs associated with losses due to absenteeism and injuries,
workers' compensation, disability, and health care. Maintaining records of injuries, illnesses and workers’
compensation.Coordinating first-aid training and the provision of first-aid to employees.Providing advice to employees
and the employer on matters of occupational health and safety. A safety and health management system, or safety
program, can help one focus efforts at improving work environment. (Dutta-Bergman,(2005).
Coaching and Supervision
Coaching is a form of development in which a person called a coach supports a learner or client in achieving a
specific personal or professional goal by providing training, advice and guidance. The learner is sometimes called a
‘coachee’. Occasionally, coaching may mean an informal relationship between two people, of whom one has more
experiences and expertise than the other and therefore offers advice and guidance (Jane 2009). Coaching & supervision
provides positive support, feedback and advice in an organization, it also help to advance towards specific professional
goals, enhancing strategy thinking, dealing effectively with conflict and building an effective within an organization.
Furthermore, coaching increase knowledge and proficiency, magnifies and accelerates results with direction and
encouragement, motivation and persistence. The benefits of coaching and supervision includes but not limited to
protecting the client and minimizing the organizational risk of unethical or unprofessional practice. Supervision helps to
ensure that coaching is focused on work objectives and within the boundaries of the coach’s capability. They also see
coaching supervision as raising coaching standards by continually improving quality and effectiveness. Those
organizing supervision for external coaches said that broadening a coach’s understanding of the client and their
organisational issues forms an important reason for implementing coach supervision. In the case of internal coaches,
benefits include bringing geographically dispersed coaches together to share good practice, improving collaborative
working and identifying organisation themes and issues. Coaching and Supervision is well established in many ‘people
professions’ such as psychology, social work, nursing, psychotherapy and counselling – and is now being established in
the newer discipline of coaching. Drawing on the history and evolution of supervision in other professions, Hawkins
and Smith (2006) define three main functions of effective coaching supervision as qualitative, developmental and
resourcing.
III. Methods
A cross section of operating banking organisations within the geographical enclave Port Harcourt, Rivers State
was covered during the course of this study. Respondents were drawn from five of the conveniently sampled banks
based on their proximity. Therefore the individual unit of analysis was adopted however, their choice was cross-
sectionally non- contrived. The population of the study comprises of all employees of the banks in which a total off 252
employees were drawn using the using YaroYamenesamplying formula. The questionnaire instrument was the major
instrument for data collection which was subjected to the Cronbach instrument reliability test and shown in the result
presented in the table 1 below.
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Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry
Table 1: Reliability test result
Variables Constructs Items Cronbach α
Human Asset
Maintenance
Management
Career Development 4 .865
Motivation 4 .810
Health & Safety Scheme 4 .791
Coaching & Supervision 4 .818
Employees
performance
Customers retention 4 .702
customers Satisfaction 4 .766
Source: Data output, 2017.
Method of Data Analyses
The data collected will be tabulated to the response in the questionnaire. The researcher will adopt simple percentage
method in the description of the sample characteristic as obtained from the questionnaire while for the tests of
hypotheses; the Pearson correlation coefficient analysis will be used. Analysis will be carried out using Microsoft excel
package 2010, with data presentation illustrated using contingency tables and charts.
The survey instrument consisted of two sections; Human asset maintenance management and implication on employee
efficiency. These were subdivided into six parts according to the measures of the study variables with four question
items each. A Likert scale of 5 points (1 = strongly disagree; 2 = disagree; 3 = undecided; 4 = agree; 5 = strongly agree)
was utilized. Below is a Cronbach Alpha analysis of the instruments reliability. As a result of the sample size (98) drawn
from the total population, 98 (100%) questionnaire copies were administered out of which 90 (70%) successful retrieval
was made. After a cleaning exercise which was meant to assure the validity of the retrieved instruments, 10 (5%) were
rendered invalid and not suitable for use as a result of blank incidences. Therefore, 85 (45%) will represent the sample
for the study. Below is a tabular illustration of the questionnaire distribution.
Primary Data Analysis
Primary data analysis is calculated based on average response rates and standard deviation values which are presented
using contingency tables. The independent variable is measured on training and development, motivation, health and
safety program and coaching and supervision while the dependent variable on the other hand is measured on accuracy
and Job Satisfaction.
Table 2: Showing measures of study Predictor
N Minimum Maximum Mean
Std.
Deviation
Career development 252 1.20 4.86 4.0496 .83042
Motivation 252 1.00 5.00 4.2933 .81006
Health & Safety Scheme 252 1.04 5.00 4.0662 .78103
Coaching/Supervision 252 1.10 4.99 4.1792 .88427
Valid N (listwise) 252 - - - -
Source: Data Output, 2017.
Presented in the table above is the output for the analysis on the four measures of the predictor variable. The measure of
this variable each carry mean scores higher than x = 2.5 which serve as the base for moderate agreement levels. Where
X>2.5 represents a substantial agreement level while x<2.5 represents poor or inadequate agreement levels.
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Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry
Table 3: showing measures of study Criterion
N Minimum Maximum Mean
Std.
Deviation
Customer Satisfaction 252 1.05 5.00 4.1429 .83640
Customer Retention 252 1.12 4.86 4.1667 .82546
Valid N (listwise) 252 - - - -
Source: Data Output, 2017.
Presented in the table above is the output for the analysis on the two measures of the dependent variable of the study.
The variables each carry mean scores higher than x = 2.5 which serve as the base for moderate agreement levels. Where
X>2.5 represents a substantial agreement level while x<2.5 represents poor or inadequate agreement levels.
Table 4: Showing the dependent and the independent variables
N Minimum Maximum Mean
Std.
Deviation
Human asset maintenance
management
252 1.33 4.89 4.0978 .78696
Employees Performance 252 1.17 4.83 4.1548 .80235
Valid N (listwise) 252 - - - -
Source: Data Output, 2017.
Presented in the table 4 above is the output for the analysis on the study variables; Human asset maintenance
management (the predictor variable) and Implications on employees Performance (the criterion variable). The Table
above is a summary of the descriptive statistics on each variable; hence the figures show high affirmations with respect
to the variables as presented on the instrument.
Hypotheses testing
The hypotheses of the study are analyzed in this section. Analysis is at a 95% confidence interval and using the Person
Correlation Coefficient. The significance level (0.05) is used as a criterion for the acceptance or rejection of each null
hypothesis relative to the P-value.
Table 3 showing the tests of hypotheses
Training &
development Motivation
Health &
safety
Coaching&
supervision
Pearson(Ʀ)
Customer
satisfaction
Tasks
accomplishment
Correlation
Coefficient
.751 .701 .850 .668
Sig. (2-tailed) .000 .000 .000 .000
N
Correlation
Coefficient
Sig.(2-tailed)
N
252
.609
.000
252
252
.688
.000
252
252
.815
.000
252
252
.790
.000
252
Source: Data output, 2017
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Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry
The table 3 above shows a significant correlation at r = .751 and a p-value = .000 which is less than 0.05. This implies a
strong and significant relationship between both variables a 95% confidence interval. Based on the probability value of
0.000 (p<0.005). We therefore reject the null hypothesis and restate that there is a significant relationship between
training and development customer’s satisfaction. It also shows a significant correlation at r = .609 and a p-value = .000
which is less than 0.05. This implies a strong and significant relationship between both variables a 95% confidence
interval. Based on the probability value of 0.000 (p<0.005). We therefore reject the null hypothesis and restate that there
is a significant relationship between training and development and customers retention. It is obvious from the above
table that there is a significant correlation at r = .701 and a p-value = .000 which is less than 0.05. This implies a strong
and significant relationship between both variables a 95% confidence interval. Based on the probability value of 0.000
(p<0.005). We therefore reject the null hypothesis and restate that there is a significant relationship between motivation
and customers’ satisfaction. Also presented is the significant correlation at r = .688 and a p-value = .000 which is less
than 0.05. This implies a strong and significant relationship between both variables a 95% confidence interval. Based on
the probability value of 0.000 (p<0.005). We therefore reject the null hypothesis and restate that there is a significant
relationship between motivation and customer retention. The test of significance at P-values of 0.000(p<0.005) and
confidence intervals at r = .850; r = .815; r = .668 and r = .790 confirm strong relationships between Health & Safety
Schemes as well as Coaching/supervision with customers satisfaction and customers retention.
IV Conclusion
Findings from the tests of analysis enhance the conclusion that Career development is essential tool for improved
employees performance of the banking employees studied in Rivers State. Indeed the result is useful for both employers
and employees of an organization. activity aimed at improving the job performance of individuals and groups in
organizational settings. The importance of motivation to employees’ performance agrees with the earlier work of Elliot
(2011) who found that there is a significant correlation between motivation and customer’s satisfaction in the banking
industry. Bank often use motivation to prevent employee’s dis-satisfaction. The findings also revealed that health and
safety schemes that affect positively the lives of workers have significant correlation with the performance index of
workers in the banking sector. Finally, a significant relationship between coaching and supervision and employees
performance is established. This is in concordance with Jane (2009) position who posited that coaching and supervising
employees provide positive support and help in advice towards specific professional goals achievement.When coaching
the employees directly it makes them efficient and has direct correlation with performance.
V. Recommendations
Banking industry should make active use of human asset maintenance management factors such as constant career
development programmes through training and development, motivation, health & safety program and coaching &
supervision to improve their productivity. Indeed, human asset maintenance management factors have influential
relationship on customer satisfaction and customer’s retention which are measures of employees performance in the
banking industry so studied. This recommends based on the findings as follows:
Training and development programmes should be enshrined in the maintenance scheme of all staff because it agrees
with the findings of Kashmir, (2016) who emphasized that training and development is important tool for organizations
development and its success which is indeed useful to both employers and employees of an organization activity and as
well assist in improving the job performance of individuals and groups inorganizational settings that lead to customer
satisfaction and customers retention.
It is also the input of this research that relevant motivational tools be adopted to boost the relationship between
employees and their capacity as well as willingness to retain existing customer base. This agrees with Elliot (2011) who
found that there is a significant correlation between motivation and customer’s satisfaction factor in the banking
industry. Bank often use motivation to prevent employee’s dis-satisfaction.
Health and safety program are also recommended to improve employees status and their customer’s satisfaction and
retention. This recommendation falls in line with the goals of occupational safety and programs ORNL (2015) in
maintaining records of injuries, illness and workers compensation, that makes workers to be efficient and thereby leads
to retention of customers.
Adequate coaching and supervision is recommended to awaken employees’ focus on customers’ satisfaction and
retention which is also in agreement with Hawkins and Smith (2009) who found that coaching and supervising
employee provide positive support and help in advice towards specific professional goal. When coaching the employees
directly, it makes them efficient and has direct correlation with the customers’ satisfaction and retention.
www.theijbmt.com 33|Page
Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry
REFERENCES
[1] Klein, H.J.(2001), Invited Reaction: The Relationship Between Training and Organizational Commitment-A
Study in the Health Care Field, Human Resource Development Quarterly,12(4), 354
[2] Boselie, P., Dietz, G., Boon, C. (2005). Commonalities and contradictions inHRM and performance
research.Human Resource Management Journal,15(3), 67-94.
[3] Gallie, D, Zhou, Y, Felstead, A, Green, F (2012) Teamwork, skill development and employee welfare. British
Journal of Industrial Relations 50(1): 23–46.
[4] Wang, P, & Walumbwa, F. 2007. Family-friendly programs, organizational commitment, and work
withdrawal: The moderating role of transformational leadership. Personnel Psychology,60, 397-427.
[5] Mayo, A. (2001). The Human Value of the Enterprise – Valuing People as Assets. London: Nicholas Brealey.
[6] Patrick, J. M. andBruce, H. C. (2008), Management(Barons Business Review Series, Business education series
Inc. Hauppauge, NewYork.
[7] Thomas, N., Garavan, P,. Noreen H. (1995),"The emergence of strategic human resource development", Journal
of European Industrial Training, 19Iss 10 pp. 4 – 10.
[8] Tsang, A.H. (2002). Strategic dimensions of maintenance management. Journal of Quality in Maintenance
Engineering, 8,(1): 7–39.
[9] Maehr, M. L. and Meyer, H. A, (1997), Understanding Motivation and Schooling: Where we’ve been, where we
are, where we need to go. Educational Psychology Review 9(4); 371-409.
[10] Chiang F. T, and Birtch T. A. (2005).A taxonomy of rewards preferences: Examining country differences.
Journal of International Management, 11(1); 357-375.
[11] Chaing, F. F. and Birch, T. A. (2008). Achieving task and extra-task-related behaviours: A case of gender and
position differences in the perceived role of rewards in the hotel industry.International Journal of Hospitality
Management, 491-503.
[12] Millmore, M., Lewis, P., Saunders, M., Thornhill, A., Morrow, T., (2007), Strategic Human Resource
Management: Contemporary issues. Prentice Hall: Harlow, England.
[13] Boehm, J. K., &Lyubomirsky, S. (2009). The promise of sustainable happiness. In S. J. Lopez (Ed.), Oxford Handbook of
positive psychology (2nd ed., 667– 677). New York: Oxford University Press.
[14] Carraher, S.M.,Gibson, J. W., Buckley, M. R. (2006) "Compensation satisfaction in the Baltics and the USA",
Baltic Journal of Management, 1 (1),7-23.
[15] DeJoy, D. M.(1996). Theoretical models of health behaviour and workplace self-protective behaviour. Journal of
Safety Research , 27, 61-72.
[16] Dutta-Bergman, M.J.(2005).Theory and Practice in Health Communication Campaigns: A Critical Interrogation.
Health Communication, 18(2), 103–122
[17] Hawkins, P. and Smith, N. (2006). Coaching, mentoring and organisational consultancy: supervision and
development, International Journal of Evidence Based Coaching and Mentoring. 7(2),1-15.

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Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry

  • 1. www.theijbmt.com 26|Page The International Journal of Business Management and Technology, Volume 2 Issue 1 January 2018 Research Article Open Access Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry Dr Patrick N Nwinyokpugi Department of Office and Information management Rivers State University of Science and Technology. Port Harcourt, Nigeria Abstract : A cross section of operating banking organisations within the geographical enclave Port Harcourt, Rivers State was covered during the course of this study. Respondents were drawn from five of the conveniently sampled banks based on their proximity. Therefore the individual unit of analysis was adopted however, their choice was cross-sectionally non- contrived. The population of the study comprises of all employees of the banks in which a total off 252 employees were drawn using the using YaroYameni sampling formula. The Pearson product moment correlations coefficient statistical tool was used in the respondents’ data analysis and the findings enhanced the recommendation that banking industry should make active use of human asset maintenance management factors such as constant career development programmes through training and development, motivation, health & safety program and coaching & supervision to improve their productivity. Indeed, human asset maintenance management factors have influential relationship on customer satisfaction and customer’s retention which are measures of employees performance in the banking industry so studied. Keywords: Human Asset Mmaintenance, Career Development, Couching, Motivation, Customers, Retention and Customer Satisfaction I. Introduction Human asset is one of the critical assets in every organization. This perhaps explains why so much effort is being put into the management of human assets. Human Asset Maintenance Management is the management of employees as assets, combining many conceptual element of an employee’s life cycle through an organization focusing on people as company most important asset. Human Assets Maintenance Management practices involves hiring strategies for bringing the right kind of people in their organization, preparing their job descriptions which is best suited for the role in the company. After hiring, it also involves developing plan for the employee’s induction with a well laid out training and development programmes. (Klein, 2001). Human asset maintenance management also seeks to establish cordial relations between the management and employees. It is geared towards employee efficiency at the individual, group and organizational levels. The banking sector of Nigeria economy is a critical hub for infrastructural development and growth to stimulate all round commerce within the geographic reach of the country. Unfortunately, there is a shortfall on national expectation as management of banks find liability target more interesting than getting the human effort better maintained. Efficiency in bank performance is interpreted in terms how much liability generation and liquidity ratio that are driven in by employees in the name of marketing. It is easy for employer to fall into the trap of believing that pressuring employees to work harder and faster create the most effective results when it comes to efficiency and productive, but that may not be the case. The daily reports on employees turnover becomes more a general concern as new employees sees the sector as a temporary voyage leading to escape to permanent career focus. The major concern may not be far-fetched from the poor state of employees training as career consciousness has been the bane of employee performance in banking organizations. The workers are not career directed in their training due to failures of banks. Similarly there are no provisions of health and safety awareness in banks today and this has led to stress and poor health. Employee’s motivation has been severely overlooked as bank management feels that financial inducement a the only tool for motivation. Also leadership coaching and supervision seem to be lacking in the banking environment as employee are push out only for financial target. (Boselie, Dietz and Boon, 2005).The banking business is information and knowledge intensive which is a critical strategic resource for attaining competitive advantage. In order to leverage this resource for competitive advantage, banks therefore need to view employees as intellectual assets and offer Human Asset Maintenance Management practices such as Motivation, training and development, coaching and supervision and
  • 2. www.theijbmt.com 27|Page Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry health and safety so to attain organizational efficiency. However, due to a variety of external factors, organizations have become very competitive hence the need to consider human asset maintenance management as a very important strategy for retaining best workforce and gaining competitive advantage. As many organizations come to terms with the challenges of attracting and retaining the best talent, coupled with the emerging issue of work life conflicts, it is imperative that managers employ a variety of Human Assets Maintenance Management practices for the attainment of organizational goals. II. Literature Despite the link between Human Assets Maintenance Management Practices and employee efficiency looking obvious, in the banking industry in Nigeria HR managers have to work under intense pressure in order to identify and implement policies that will prove effective in improving employee’s efficiency. As observed by Gallie, Felstead and Green, (2007) bank employees are knowledge intensive and highly skilled workers who experience a high extent of work pressure and demand for more work autonomy to balance between their individual and work demands. The knowledge intensive labour makes human capital management critically important for organizations efficiency. Given that employees have to manage a range of commitments with limited time, Human Assets Maintenance Management Practices should be implemented to avoid work life conflicts. . The first transition to a new human asset management concept can be traced back to 2001, when Mayo (2001), raised the idea that: the concept of human assets and human capital are complementary. It is the intrinsic worth of the workforce that comprises the human capital available for use, and at the same time that worth is a value creating asset. For Mayo(2007), Human asset maintenance management covers six interrelated and to some degree overlapping concepts, that affect competiveness and performance. Competency Profiling is about translating the overall strategy into competencies needed overall and for each function and level. Development Planning is about ensuring that the employees have the necessary competencies to meet strategic objectives. Talent Asset Management is now for almost everyone including retention activities and also useful for identification of future top performers. Strategic Workforce Planning, including career and succession planning, is about how to compose the best workforce from strategic point of view, in order to optimize performance and competiveness. Performance Management is about translating hard and soft overall targets into measurable objectives that can be measured – and doing it. Recruitment and On-Boarding is about selecting the right people with the right competencies. Career development This is a critical function concerned with organizations’ activity aimed at improving the future relevance of individuals and groups in organizational settings. It is a transitional process which involves the sharpening of skills, concepts, changing of attitude and gaining more knowledge to enhance the performance of employee. It is an integral part of training and development which encompasses three main activities: training, education, and development. (Patrick & Bruce 2000). Training: This activity is both focused upon, and evaluated against, the job that an individual currently holds. Education: This activity focuses upon the jobs that an individual may potentially hold in the future, and is evaluated against those jobs. Development: this activity focuses upon the activities that the organization employing the individual, or that the individual is part of, may partake in the future, and is almost impossible to evaluate (Thomas & Noreen 1995). Training and development is crucial for organization development and its success which is indeed useful to both employers and employees of an organization. Important benefits of training and development include: Increased Productivity: Training and development directly improves efficiency and productivity of employees. Employees remain up-to-date with new technology and thus use existing ones in a better way. Well trained employees show qualitative improvement in performance. There is less wastage of time, money and other resources when employees are properly trained. Less supervision: Training improves necessary skill sets in employees and empowers them to undertake tasks independently. In other words a well-trained employee will be well acquainted with the job hence they need less of supervision. Reduction of Errors and Accidents: Most of the errors occur because of many employees lack the desired knowledge and skills required for doing a particular job. Continuous training and development ensures that employees get the right skills at the right time. The more trained an employee is, the less the chances of committing errors in job. Uncover Employee Potential: Most of the companies overlook the hidden talent of their employees, training and development provides a veritable platform for employees to share their ideals with management. It has been proved that some employees might be yearning for a leadership role within the business, but because there is no leadership development program in place, these individuals do not get the chance to exhibit their ability or further develop leadership skills. Allowing employees to attend these programs helps to spot the leaders of tomorrow. Job Satisfaction: Training and development makes the employees feel more satisfied with the role they play in the company or organization. This is driven by the great ability they gain to execute their duties. Reduction of Turnover and Absenteeism: Employee turnover cost time and money. Training creates a feeling of confidence in the minds of the employees. It gives them a security at the workplace. As a result, labor turnover and absenteeism rates are reduced.
  • 3. www.theijbmt.com 28|Page Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry Addreses Employee Weaknesses: Most of the employees have certain weakness in their workplace, which hinder them from giving the best outputs. Training assists in eliminating these weaknesses, by strengthening workers skills and dissolving inner barriers. A well-organized development program helps employees gain analogous skills and knowledge, thus bringing them all to an advanced uniform level. This simply means that the whole workforce is reliable, so the company or organization does not have to rely only on specific employees. Increased Consistency: A well-organized training and development program gives employees constant knowledge and experience. Access to regular training ensures that all employees have a consistent experience and consistent knowledge of task and procedures, something which is particularly important when it comes to basic company policies and procedures. Ensuring that all employees have consistent knowledge also helps to ensure task are completed on time Safety is a crucial task which requires training. Team Spirit: Training and development helps in instilling the sense of team work, team spirit, and inter-team collaborations. It helps in inculcating the zeal to learn within the employees. Optimum Resources Utilization: Training and development significantly helps to provide an opportunity and broad structure for the development of technical and behavioral skills in an organization which ultimately results in optimum human resource utilization. Moreover, it also helps the employees in attaining personal growth. Skills Development: Training and development helps in increasing the job knowledge and skills of employees at each level. It helps to expand the horizons of human intellect and an overall personality of the employees. In addition to above scenarios training and development leads to improved profitability and more positive attitudes towards profit orientation, it also aids in organizational development i.e. organization become more effective in decision making and problem solving. Training and development helps in understanding and carrying out organizational policies thereby developing leadership skills, motivation, loyalty, better attitudes, and other aspects that successful employees and managers usually display. Training and development demonstrates a commitment to keeping employees on the cutting edge of knowledge and practice. Motivation Motivation is a theoretical construct used to ex plain behavior. It gives the reasons for people’s actions, desires and needs. Motivation can also be defined as one direction to behavior, or what causes a person to want to repeat a behavior and vice versa. Lack of rewards will create an unpleasant environment, thus diminishing employee’s work efforts and may cause them to withdraw from their jobs. For these reasons, motivation is increasingly important. The main objectives of motivation are to attract and retain employees, to drive employees to achieve high level of efficiency in performance, and to elicit and reinforce desired behavior of the employees. Organization often use motivation to prevent employee’s dis-satisfaction(Tsang, 2002)).Maehr& Meyer (1997) observed that motivation is a word that is part of the popular culture as few other psychological concepts are. Motivation can be conceived of as a cycle in which thoughts influence behaviors, behaviors drives performance, performance affects thoughts and the cycle begins again. Each stage of the cycle is composed of many dimension including attitudes, beliefs, intentions, effort and withdrawal which can all affect the motivation that an individual experiences. Therefore, organization can best utilize motivation in supporting human asset maintenance management. Non remunerative motivation are tangible rewards provided and controlled by a firm; which do not necessarily benefit employees in monetary sense (Chiang &Birtch, 2008). Nowadays, individual require beyond monetary motivation for their effort (Millmore et al, 2007). This means that employees seek for the other return in exchange for their contribution which is of value and meaningful to them, rather than being just given money. Motivation have two broad types; extrinsic and intrinsic. Motivation could also be called financial and nonfinancial motivation. Extrinsic motivation relates to financial motivation or cash related like fringe benefits, incentive type payments, pay, and promotion. Intrinsic motivation relates to nonfinancial or non-cash motivation like achievement, accomplishment feelings, recognition, job satisfaction and growth. Motivation promotes happiness and job satisfaction (Boehm, and Lyubomirsky, (2009). The activities of employees revolve around the motivation. Good motivation systems help to retain high performers in the orgainisation, (Carraher, Gibson, & Buckley, 2006). The highly motivated employees serve as the competitive advantage for any company because their performance leads an organization to well accomplishment of its goals. Motivation of employees and their productivity can be enhanced through providing them effective recognition which ultimately results in improvement of employee efficiency in the organizations. The entire success of an organization is based on how an organization keeps it employees motivated and in what way they evaluate the performance of employees for job compensation. Managing the performance of employees forms an integral part of any organizational strategy and how they deal with their human assets. Eastman (2009) consistently found that intrinsic motivation is conducive to producing creative work, while extrinsic motivation is unfavourable to producing creative work.
  • 4. www.theijbmt.com 29|Page Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry Health and Safety Schemes Workplace health and safety is a multidisciplinary field concerned with the safety, health and welfare of people at work. Human asset maintenance management plays an important role in ensuring employee health and safety, as they know the workplace, the employees and their job demands. While human resources professionals are not expected to know the technical aspects of workplace health and safety, they should know when and how to use existing resources to respond to employee concerns. (DeJoy,1996). The goals of occupational safety and health programs ORNL (2015) are as follows: Fostering a workplace safety culture in which employees and their supervisors work together to ensure workplace safety. Establishing administrative procedures that encourage employees to report unsafe conditions and unsafe practices to their supervisors without fear of being disciplined. Developing appropriate hiring, training and performance appraisal practices. Recruiting and retaining the best employees who care about their own wellbeing and the wellbeing of co-workers. Ensuring that the health and safety policies and procedures conform with the applicable occupational health and safety legislation and accepted best practices in similar organizations. Establishing procedures for enforcing company safety rules; helping to reduce costs associated with losses due to absenteeism and injuries, workers' compensation, disability, and health care. Maintaining records of injuries, illnesses and workers’ compensation.Coordinating first-aid training and the provision of first-aid to employees.Providing advice to employees and the employer on matters of occupational health and safety. A safety and health management system, or safety program, can help one focus efforts at improving work environment. (Dutta-Bergman,(2005). Coaching and Supervision Coaching is a form of development in which a person called a coach supports a learner or client in achieving a specific personal or professional goal by providing training, advice and guidance. The learner is sometimes called a ‘coachee’. Occasionally, coaching may mean an informal relationship between two people, of whom one has more experiences and expertise than the other and therefore offers advice and guidance (Jane 2009). Coaching & supervision provides positive support, feedback and advice in an organization, it also help to advance towards specific professional goals, enhancing strategy thinking, dealing effectively with conflict and building an effective within an organization. Furthermore, coaching increase knowledge and proficiency, magnifies and accelerates results with direction and encouragement, motivation and persistence. The benefits of coaching and supervision includes but not limited to protecting the client and minimizing the organizational risk of unethical or unprofessional practice. Supervision helps to ensure that coaching is focused on work objectives and within the boundaries of the coach’s capability. They also see coaching supervision as raising coaching standards by continually improving quality and effectiveness. Those organizing supervision for external coaches said that broadening a coach’s understanding of the client and their organisational issues forms an important reason for implementing coach supervision. In the case of internal coaches, benefits include bringing geographically dispersed coaches together to share good practice, improving collaborative working and identifying organisation themes and issues. Coaching and Supervision is well established in many ‘people professions’ such as psychology, social work, nursing, psychotherapy and counselling – and is now being established in the newer discipline of coaching. Drawing on the history and evolution of supervision in other professions, Hawkins and Smith (2006) define three main functions of effective coaching supervision as qualitative, developmental and resourcing. III. Methods A cross section of operating banking organisations within the geographical enclave Port Harcourt, Rivers State was covered during the course of this study. Respondents were drawn from five of the conveniently sampled banks based on their proximity. Therefore the individual unit of analysis was adopted however, their choice was cross- sectionally non- contrived. The population of the study comprises of all employees of the banks in which a total off 252 employees were drawn using the using YaroYamenesamplying formula. The questionnaire instrument was the major instrument for data collection which was subjected to the Cronbach instrument reliability test and shown in the result presented in the table 1 below.
  • 5. www.theijbmt.com 30|Page Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry Table 1: Reliability test result Variables Constructs Items Cronbach α Human Asset Maintenance Management Career Development 4 .865 Motivation 4 .810 Health & Safety Scheme 4 .791 Coaching & Supervision 4 .818 Employees performance Customers retention 4 .702 customers Satisfaction 4 .766 Source: Data output, 2017. Method of Data Analyses The data collected will be tabulated to the response in the questionnaire. The researcher will adopt simple percentage method in the description of the sample characteristic as obtained from the questionnaire while for the tests of hypotheses; the Pearson correlation coefficient analysis will be used. Analysis will be carried out using Microsoft excel package 2010, with data presentation illustrated using contingency tables and charts. The survey instrument consisted of two sections; Human asset maintenance management and implication on employee efficiency. These were subdivided into six parts according to the measures of the study variables with four question items each. A Likert scale of 5 points (1 = strongly disagree; 2 = disagree; 3 = undecided; 4 = agree; 5 = strongly agree) was utilized. Below is a Cronbach Alpha analysis of the instruments reliability. As a result of the sample size (98) drawn from the total population, 98 (100%) questionnaire copies were administered out of which 90 (70%) successful retrieval was made. After a cleaning exercise which was meant to assure the validity of the retrieved instruments, 10 (5%) were rendered invalid and not suitable for use as a result of blank incidences. Therefore, 85 (45%) will represent the sample for the study. Below is a tabular illustration of the questionnaire distribution. Primary Data Analysis Primary data analysis is calculated based on average response rates and standard deviation values which are presented using contingency tables. The independent variable is measured on training and development, motivation, health and safety program and coaching and supervision while the dependent variable on the other hand is measured on accuracy and Job Satisfaction. Table 2: Showing measures of study Predictor N Minimum Maximum Mean Std. Deviation Career development 252 1.20 4.86 4.0496 .83042 Motivation 252 1.00 5.00 4.2933 .81006 Health & Safety Scheme 252 1.04 5.00 4.0662 .78103 Coaching/Supervision 252 1.10 4.99 4.1792 .88427 Valid N (listwise) 252 - - - - Source: Data Output, 2017. Presented in the table above is the output for the analysis on the four measures of the predictor variable. The measure of this variable each carry mean scores higher than x = 2.5 which serve as the base for moderate agreement levels. Where X>2.5 represents a substantial agreement level while x<2.5 represents poor or inadequate agreement levels.
  • 6. www.theijbmt.com 31|Page Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry Table 3: showing measures of study Criterion N Minimum Maximum Mean Std. Deviation Customer Satisfaction 252 1.05 5.00 4.1429 .83640 Customer Retention 252 1.12 4.86 4.1667 .82546 Valid N (listwise) 252 - - - - Source: Data Output, 2017. Presented in the table above is the output for the analysis on the two measures of the dependent variable of the study. The variables each carry mean scores higher than x = 2.5 which serve as the base for moderate agreement levels. Where X>2.5 represents a substantial agreement level while x<2.5 represents poor or inadequate agreement levels. Table 4: Showing the dependent and the independent variables N Minimum Maximum Mean Std. Deviation Human asset maintenance management 252 1.33 4.89 4.0978 .78696 Employees Performance 252 1.17 4.83 4.1548 .80235 Valid N (listwise) 252 - - - - Source: Data Output, 2017. Presented in the table 4 above is the output for the analysis on the study variables; Human asset maintenance management (the predictor variable) and Implications on employees Performance (the criterion variable). The Table above is a summary of the descriptive statistics on each variable; hence the figures show high affirmations with respect to the variables as presented on the instrument. Hypotheses testing The hypotheses of the study are analyzed in this section. Analysis is at a 95% confidence interval and using the Person Correlation Coefficient. The significance level (0.05) is used as a criterion for the acceptance or rejection of each null hypothesis relative to the P-value. Table 3 showing the tests of hypotheses Training & development Motivation Health & safety Coaching& supervision Pearson(Ʀ) Customer satisfaction Tasks accomplishment Correlation Coefficient .751 .701 .850 .668 Sig. (2-tailed) .000 .000 .000 .000 N Correlation Coefficient Sig.(2-tailed) N 252 .609 .000 252 252 .688 .000 252 252 .815 .000 252 252 .790 .000 252 Source: Data output, 2017
  • 7. www.theijbmt.com 32|Page Human Asset Maintenance Management and Employees’ Performance in the Nigeria Banking Industry The table 3 above shows a significant correlation at r = .751 and a p-value = .000 which is less than 0.05. This implies a strong and significant relationship between both variables a 95% confidence interval. Based on the probability value of 0.000 (p<0.005). We therefore reject the null hypothesis and restate that there is a significant relationship between training and development customer’s satisfaction. It also shows a significant correlation at r = .609 and a p-value = .000 which is less than 0.05. This implies a strong and significant relationship between both variables a 95% confidence interval. Based on the probability value of 0.000 (p<0.005). We therefore reject the null hypothesis and restate that there is a significant relationship between training and development and customers retention. It is obvious from the above table that there is a significant correlation at r = .701 and a p-value = .000 which is less than 0.05. This implies a strong and significant relationship between both variables a 95% confidence interval. Based on the probability value of 0.000 (p<0.005). We therefore reject the null hypothesis and restate that there is a significant relationship between motivation and customers’ satisfaction. Also presented is the significant correlation at r = .688 and a p-value = .000 which is less than 0.05. This implies a strong and significant relationship between both variables a 95% confidence interval. Based on the probability value of 0.000 (p<0.005). We therefore reject the null hypothesis and restate that there is a significant relationship between motivation and customer retention. The test of significance at P-values of 0.000(p<0.005) and confidence intervals at r = .850; r = .815; r = .668 and r = .790 confirm strong relationships between Health & Safety Schemes as well as Coaching/supervision with customers satisfaction and customers retention. IV Conclusion Findings from the tests of analysis enhance the conclusion that Career development is essential tool for improved employees performance of the banking employees studied in Rivers State. Indeed the result is useful for both employers and employees of an organization. activity aimed at improving the job performance of individuals and groups in organizational settings. The importance of motivation to employees’ performance agrees with the earlier work of Elliot (2011) who found that there is a significant correlation between motivation and customer’s satisfaction in the banking industry. Bank often use motivation to prevent employee’s dis-satisfaction. The findings also revealed that health and safety schemes that affect positively the lives of workers have significant correlation with the performance index of workers in the banking sector. Finally, a significant relationship between coaching and supervision and employees performance is established. This is in concordance with Jane (2009) position who posited that coaching and supervising employees provide positive support and help in advice towards specific professional goals achievement.When coaching the employees directly it makes them efficient and has direct correlation with performance. V. Recommendations Banking industry should make active use of human asset maintenance management factors such as constant career development programmes through training and development, motivation, health & safety program and coaching & supervision to improve their productivity. Indeed, human asset maintenance management factors have influential relationship on customer satisfaction and customer’s retention which are measures of employees performance in the banking industry so studied. This recommends based on the findings as follows: Training and development programmes should be enshrined in the maintenance scheme of all staff because it agrees with the findings of Kashmir, (2016) who emphasized that training and development is important tool for organizations development and its success which is indeed useful to both employers and employees of an organization activity and as well assist in improving the job performance of individuals and groups inorganizational settings that lead to customer satisfaction and customers retention. It is also the input of this research that relevant motivational tools be adopted to boost the relationship between employees and their capacity as well as willingness to retain existing customer base. This agrees with Elliot (2011) who found that there is a significant correlation between motivation and customer’s satisfaction factor in the banking industry. Bank often use motivation to prevent employee’s dis-satisfaction. Health and safety program are also recommended to improve employees status and their customer’s satisfaction and retention. This recommendation falls in line with the goals of occupational safety and programs ORNL (2015) in maintaining records of injuries, illness and workers compensation, that makes workers to be efficient and thereby leads to retention of customers. Adequate coaching and supervision is recommended to awaken employees’ focus on customers’ satisfaction and retention which is also in agreement with Hawkins and Smith (2009) who found that coaching and supervising employee provide positive support and help in advice towards specific professional goal. When coaching the employees directly, it makes them efficient and has direct correlation with the customers’ satisfaction and retention.
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