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Gave a presentation on Social Marketing of Janmarg, BRTS in Ahmedabad at Talking Transit, an event organized by Embarq India and AICTSL. The event has participation from government officials, NGOs, media personnel among others.
Janmarg is one of the most successful BRTS system in the country. The presentation covers pre Janmarg launch era, during and post launch era of the system. It covers the steps taken to popularize and promote the system among public & media.