Nitin Khanna Portland, Oregon : Is search different in 2017? We are just 3 months past the year and have already come across some perceptible changes in the search environment.

1. By Nitin Khanna

3. Is search different in 2017? We are just 3 months past the year
and have already come across some perceptible changes in the
search environment. Though changes are always anticipated
when it comes to the world of search, some changes arrive faster
than expected. As a digital marketing strategist, I Nitin Khanna,
strive to keep my people informed about the changes in this
industry that can affect their businesses and the changes that
certainly meet that criterion.

4. Google My Business (GMB) is changing the search by adding one
more Google-based location for people to find out about you
and your business. Besides from being a great, free business
listing, using it will benefit your rankings because Google is
going to check for trusted information in its’ own databases. If
you don’t have a business setup yet, then you are probably
missing out on a very easy way to promote yourself, expressly at
the local level.

5. We all knew about the change that Google had to bring in in
January, called the version 56 update. With that update, those
HTTP pages that are used to collect passwords or personal
information are marked as ‘non-secure’. Now, if those pages are
using HTTPS (secure HTTP), then all is good. This ‘non-secure’
change is affecting those websites that have not updated to
secure HTTP, primarily with the loss of conversions and lower
ranking signals such as the bounce rate of people leaving to find
a secure site.

6. So far, the power of content marketing is on full display. I talked
a lot about how Content is King in my SEO Predictions for 2017
and at present Content Marketing and SEO are being attached at
the hip. If you want to increase your visibility online, you need to
have high quality content that is personalized to your audience
and then pushed and endorsed. This content is not only going to
help you with the brand authority, but also will directly fuel your
SEO efforts.

7. According to buzzes, Google is looking hard at bad and spam
links. This should not be a surprise since
a) There are always a few good Google tales floating around, and
b) Google has made their opinion of bad and spam links quite
clear.

8. Even if you don’t engage in any unpleasant practices that Google
might downgrade you, but that doesn’t mean you shouldn’t
evaluate the links you hold.
If the history of the internet has imparted us anything, it is that
‘change is expected’. Search is different in 2017 and the best to
do is to embrace those vagaries and make changes to your plans
as desired to ensure that your business stays optimized and
boosted.

9. For More Details:
Visit me at my website www.nitinkhanna.me
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Thank You!