3. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
Location‐based marketing is quickly
evolving. For many small and medium
businesses like Fresco, investments in
digital offer and loyalty programs
represent a unique opportunity to
draw in new customers while building
a better relationship with existing
ones.
(Asif Khan, The LBMA)
4. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
While services like Groupon and LivingSocial
can do wonders to reach a new audience, they
often ignore the on‐going relationship.
Punchcard's digital platform is like a blast
from the past. It harkens back to a time when
customer service, and loyalty mattered most,
and yet brings new insights into the customer
around frequency, time of day and basket size
that is simply hard to match.
(Asif Khan, The LBMA)
6. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
For the first time ever, Punchcard brings an
affordable mobile marketing solution to brick and
mortar local businesses.
Whereby we have taken the best practices from online
marketing, such as marrying consumer purchase data with
consumer social profiles to make it easy for local businesses
to effectively mine that data, and re‐acquire consumers
efficiently to drive profits and cash flow.
(Andy Steuer of Punchcard)
7. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
Punchcard provides the ability for a local
business to have an on‐going dialogue with
their customers by pushing messages and offers
to consumer's mobile phones in real time based
on their purchase preferences, and incentivise
consumers to increase their purchase
frequency, and increase their average order
values.
(Andy Steuer of Punchcard)
8. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
BEFORE PUNCHCARD…
1. Building 2. Beginning in mid‐ 3. Average visit
business in the February 2012, was 1.5 times
local community Fresco’s average per month
order was $25,
of Hermon;
ranging between
trying to get the
$6 and $59 per
word out locally visit
9. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
Local commerce is the fabric of our economy, and Punchcard
enables local merchants to compete more effectively, and
build stronger relationships with their consumers.
At the same time, consumers get rewarded from businesses they love and
for being the great customers that they are by shopping locally. Everyone in
the ecosystem benefits. It's a win‐win.
(Andy Steuer of Punchcard)
10. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
In this economy, Punchcard is the solution that millions of local
businesses can now use to better understand their customers,
and automatically remarket to them to get consumers to come
back again and again. For consumers, it means more relevant
messages and offers from businesses that they love, which leads
to higher conversion rates on their own terms while they're out
and about.
Punchcard works at over 15 million locations
nationwide, so consumers can use Punchcard
anywhere and start earning rewards today.
(Andy Steuer of Punchcard)
11. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
GROWING ORGANICALLY WITH FRESCO…
From mid‐February to mid‐May, Fresco has:
Significantly increased the number of active consumers to
155 regular, returning customers…and growing!!!
Average has grown 28% from $25 to $32…and continues to
grow.
Basket values now range between $15 and $155…and are
expanding!
Average visit has increased to 2.4 times per month
13. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
In an effort to serve the community better, Fresco has expanded
their product selection to include a robust selection of organic,
gluten‐free and grass fed meats.
They are increasing their ability to target and grow these segments.
14. Reaping the Benefits of Loyalty…
… o n e ste p at a t i m e
HARNESSING THE POWER OF BUSINESS INTELLIGENCE
We use Punchcard’s online tools
to discover what our customer
base is looking for and the trends
within their thought process for
new merchandise. We leverage
this knowledge base to enable
our purchasing power and bring
Jon Murga, Owner products that are relevant to our
customers.
15. THIS CASE-STUDY WAS KINDLY SUPPLIED BY THE LOCATION BASED MARKETING
ASSOCIATION (LBMA) – A PARTNER OF M FOR MOBILE.
Asif R. Khan
For more information visit the website thelbma.com or contact ASIF KHAN Founder & President
(details on the right)- Location Based
Marketing Association
THE LBMA’S MISSION: +1 (416) 564-4820
asif@thelbma.com
@AsifRKhan @TheLBMA
THE LOCATION BASED MARKETING ASSOCIATION IS A INTERNATIONAL GROUP
DEDICATED TO FOSTERING RESEARCH, EDUCATION AND COLLABORATIVE
INNOVATION AT THE INTERSECTION OF PEOPLE, PLACES AND MEDIA. OUR GOAL
IS SIMPLE; TO EDUCATE, SHARE BEST PRACTICES, ESTABLISH GUIDELINES FOR
GROWTH AND TO PROMOTE THE SERVICES OF MEMBER COMPANIES TO BRANDS
AND OTHER CONTENT-RELATED PROVIDERS.
MEMBERS OF THE LBMA INCLUDE RETAILERS, AGENCIES, ADVERTISERS, MEDIA
BUYERS, SOFTWARE AND SERVICES PROVIDERS, AND WIRELESS COMPANIES.
SIMPLY PUT, WE WANT TO HELP THOSE ENGAGING LOCATION-BASED SERVICES
BE AS SUCCESSFUL AS POSSIBLE
