1. Mark Alan Bua

2. Mark Alan Bua
M ark Alan Bua’s definition of a top agent is
not what you might expect. It doesn’t consist of
numbers or dollars or rankings. It doesn’t spotlight
agent should be. He had mentors and teachers who
assisted him on his path to success and as such Mark
Alan now helps others on their road to fortune and
attitude or aptitude and it doesn’t mention branding. happiness.
When Mark Alan mulls over the term top agent, it To accomplish this, he’s created The Home Front
spurs to mind the idea of surrounding himself with Group, a team of 10 individuals focused on growth.
like­minded people whose collective goal is growth. Like Mark Alan, his team members have to want to
This is exactly what this top agent has strived to continue to learn; they have to constantly push them­
create. “I am an agent who is living ‘a life by design’ selves. “I’m all about getting comfortable with the
as our cultural icon Mo Anderson [vice chairman of uncomfortable,” he says. “It’s a quality I’m looking for
Keller Williams] would say.” in those I’m working with.”
His own goal of having a successful real estate Those who possess this quality include team members:
business that would ultimately propel him to open Michael Leznick, Chief Technology Officer; Tina
his own Keller Williams franchise is what con­ Nery, Marketing Director; Jacob de Golish, Invest­
tributes to Mark Alan’s overall vision of what a top ment Specialist; Corey Kessler and Flora Martin, Lead
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3. by Alysia Shivers • photography by Mack Kalish
Listing Agents; Young­Jin Yang, Maggie Banie, and Mark Alan, which is why Michael’s efforts combined
Hazel Geller, Buyers’ Agents; Dina Sarkissian, Trans­ with Keller Williams’ systems are essential. As Mark
action Coordinator; Jeannette Avalos, Office Manager Alan points out, between the two he had eight leads
and Nikki Duarte, Director of First Impressions. over $1 million in one week.
“These are great people who fit the team perfectly,”
says Mark Alan. Add to that Tina’s expertise in the marketing arena,
having come from a powerhouse like Warner Brothers,
They also reflect the cultural diversity of the market they as well as Mark Alan’s motion picture marketing and
cover, which spans from Calabasas to the San Fernando advertising background, and The Home Front Group’s
Valley through the Hollywood Hills. Everyone brings customers know they are in good hands. Together the
their own strengths and specialties, for example Michael team puts in the time to market a listing in a fashion
uses his talents to help the group capture internet leads, that exceeds their client’s expectations, including pro­
locally, nationally, and internationally. With 70 percent fessional photography, polished virtual tours, and
of its business coming from the web, having someone of impeccable content.
Michael’s caliber is crucial to the team’s success.
“We have the experience, we have the knowledge,
“It’s very difficult to stay on top of the internet,” says we have the cutting­edge technology, and we follow
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4. “I’m all about getting comfortable
with the uncomfortable.”
through,” says Mark Alan. “A lot of agents would be
successful if they just followed up with clients.”
Looking forward, Mark Alan wants to continue to
grow the team. “For me to get to the next level of
what I want to achieve, which is to have my own
office, it is imperative that my team grows,” he notes.
He’s also realistic. He knows his team will evolve
and change. Ultimately that is what he wants. It’s
not about stifling anyone’s ability. It’s about giving
them the tools to propel them forward and be the
best they can be. “I want them each to go off and
create their own millionaire team,” he says.
For this native Southern Californian, it’s not only
about seeing his team and those new agents he
mentors achieve success, but also having his clients
attain their goals.
Prior to a couple of years ago, first time homebuyers
were virtually non­existent in The Home Front
Group’s market, but due to the shifting market more
affordable prices have brought them back. Today,
the team handles everything from $50,000 condos to
$1 million­plus estates, including the occasional
celebrity home.
The mix of clientele is really gratifying for Mark
Alan who enjoys handing over the keys to a new
homeowner as much as he enjoys helping a celebrity
move on to the next stage of his or her life. “It’s
really about helping people. That is my ‘Big Why’.”
Mark Alan Bua, Realtor/CEO
The Home Front Group
@Keller Williams Realty
Encino­Sherman Oaks
Office (818) 380­5206
Cell (818) 231­6249
markbua@msn.com
markalanbua@kw.com
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