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1. Getting to Know You
Orientation 2014
Jill Robbins – Chief Executive Officer
Play. Grow. Work. Succeed.
We empower underserved youth through soccer, character development,
mentoring, and employability programs.
.

2. Vision
Soccer in the Streets believes
that all our students should enjoy
a healthy, active lifestyle and
realize their full potential in society
regardless of their background.

3. Mission
To empower
under served youth through
•soccer
•character development
•mentoring and
•employability
programs.

4. Where we come from …
Founded in 1989, Soccer in the
Streets has worked with over 75,000
kids in Atlanta to build a network of
soccer-themed youth development
programs.

5. Where we go…
• We work in low-income
neighborhoods in collaboration
with schools, community centers,
churches, other charities (such
as City of Refuge, Girls Inc.) and
the City of Atlanta .

6. What we do …
• Programming for younger kids
includes the teaching of life skills
such as respect, communication
and teamwork.
• Programming for teens & young
adults includes enrichment
activities and preparation for life
beyond the field and classroom.

7. What we teach…
Character Traits
Respect
Teamwork
Perseverance
Tolerance
Sportsmanship
Self-confidence
Responsibility
Decision Making

8. What we teach…
Self Reliance Skills
Exposure to the World
Job Skills
Work Experience
Job Readiness
Career Exploration

9. What we teach…
Context
Education
Soccer
Career
Social

10. Where we’re going …
2010 Business Plan refocused
direction on “School of Life”
2013 – more exposure, more
enrichment, more accountability

11. How it works …
Sports-based Youth Development
CONTEXT
Strong partnerships and
involvement of Families,
Schools & Community
PROGRAM
Quality Intentional
Programming
Safety
Safe physical &
emotional space
ADMINISTRATION
Sound Financial
Practices & Evaluation
COACHES
Positive
Relationships with
Trained Coaches

12. New Developments at Soccer in the Streets
Number of students doubled in 2011 vs 2010 to 1405,
with expansion primarily focused in City of Atlanta recreation
centers and Decatur/DeKalb/Clarkston elementary schools
and community center.
We started coaching at City of Atlanta rec centers and
operated programs in 6 different centers in 2011.
Income doubled in 2011 vs 2010
We received a major grant from the Coca-Cola Foundation
to fund our new School of Life employability programs.

13. A well-balanced revenue stream
Public grants represented 75% of revenue in 2007.
Breakdown of 2012 Revenue
Corporate
21%
Individual
31%
Grants
13%
Event
24%
Fee for
Service
11%
2012 Revenue

18. FIRST GOAL KICKOFF
Gets kids active and off the streets
Grabs their attention & exposes them to the fun they will have when they join
POSITIVE-CHOICE SOCCER
Changes attitudes, changes behavior, changes lives
Teaches important life skills by associating soccer with life
STREET-CUP FESTIVALS
Brings kids together to celebrate diversity, skills & fun
Kids demonstrate teamwork, communications & other valuable life skills
STREETS LEAGUE
Unites communities, benefits residents, enhances quality of life
Sustainability & ownership for kids, families & the community
SCHOOL OF LIFE
Builds leaders in the game and in life
Young people are prepared for college and careers
Soccer in the Streets’
“Community Soccer Model”

19. Self-Sufficiency
Work Experience
Job Readiness
Character Traits
Soccer in the Streets’
“School of Life”

22. Want to learn more?
Soccer in the Streets, Inc.
3845 Green Industrial Way
Atlanta, GA 30341
(888) 436-5833
www.soccerstreets.org
jill@soccerstreets.org
joe@soccerstreets.org
Other staff contacts:
Joe Hall, Chief Executive Officer
Jason Longshore, Chief Development Officer
Ricardo Montoya, Program Director