1. ADD donating by text messaging to raise funds, expand awareness and engage the public…. Text2Donate from Proforma!
WHY TEXT TO DONATE:
Text2Donate is a turn-key solution that allows donors to text message donations as tax exempt charitable gifts.
• Use Text2Donate tap into new sources of revenue
• Access all major Canadian carriers
• Full program reports, no additional
resources required
• Capture transient or previously unaccessed
one time donations
• Capture new potential long term donors
• Connect to your social media efforts
FEATURES
• Donations are billed to a mobile user’s cell phone
bill or are deducted from a prepaid balance.
• Participating wireless providers include Bell, Fido,
Koodo, MTS, Rogers, TELUS, Videotron, Virgin
Mobile, and WIND.
• Text-to-donate programs are available at $5, $10,
$20, or $25.
• Programs can run in either French or English, or
Bilingual options.
• Tax receipts are available to your donors on-line.
HOW CAN YOU GET STARTED
First, call us at 416 720 1387 ask for Bruce Van Dieten
OR e-mail us at bruce.vandieten@proforma.com
OR text us at 416 720 1387
HOW CAN PROFORMA HELP ME?
• Proforma is $450 million leader in marketing
services with office across North America
• We are the industry leader in providing
comprehensive marketing services geared to
generate awareness about your charitable efforts
• From analytics to execution, Proforma addresses
all of your strategic marketing needs and execute
programs efficiently and cost- effectively.
SOME IMPORTANT THINGS TO KNOW
• Last year, nearly $500,00 was raised through text
to donate– 73% of which were made at the $5
donation amount.
• 29% increase in donations made outside of
emergency relief campaigns, compared to 2012.
• 7% of donation total is a result of subscribers
opting in to monthly giving programs.
• 11% of all 2013 campaigns included the monthly
giving option.
• 5% is the average opt-in rate among all monthly
giving programs.
• 6% is the average opt-out rate among all monthly
giving programs.
• The lifetime value of a monthly subscriber is 1.5
months longer for a $10 subscriber versus a $5
one.
Awareness and Use:
• 59% of mobile users are aware of text-to-donate
(13% have given this way).
• 74% of mobile users aged 18-34 are aware of text-
to-donate (19% have given this way)
Those who have donated through text:
• 32% were prompted by an emergency or a sense
of urgency in the call-to-action.
• 31% were prompted by an emotional reaction to
the appeal.
• 20% felt a personal connection to the cause.
• 16% received a request from a friend.
Text2Donate Text2Donate from Proforma DCM*
Text2Donate is a one-stop service for Registered Charities to raise text donations through mobile phones with virtually
all mobile providers in Canada participating! This new and innovative fundraising tool engages donors in a simple
and straightforward way, cultivates new givers, and expands your base of givers. Giving has never been easier. And
Text2Donate from Proforma provides a single point of contact to manage the entire program, including reporting and
receipting, with 100% of all donations returned to the charity.
Our Text2Donate service provides everything you need to start!
• We develop, manage and keep standards for participation, including compliance
with all federal and provincial laws and regulations
• Manage message delivery and billing solutions across carriers
• Manage assigned short codes to be utilized by charities for mobile giving
• Act as billing settlement and records clearinghouse between carriers and
participating charities
• One-time donation amounts of $5.00, $10.00, $20.00, and $25.00 with monthly giving options up to $30.00/mo
Text2Donate is the only logical way for charities, with limited resources, to make donating by text message, a useful fund
raising tool. Text messaging continues to grow exponentially and it captures an attractive demographic, while Text2Donate
provides everything you need to reach this new source of funding. As a leader in marketing services, Proforma DCM can
assist you in not only creating a tactically robust Text2Donate service but can help you to develop and execute the
campaign to encourage engagement with your target audience.
Proforma’s expertise includes:
• Data base and contact management - follow-up messaging, profiling and analytics
• Program marketing and advertising
• Social media
• Direct mail
• Print collateral
• Promotional items
• Contests – programs that drive activity to your Text2Donate service
• Fulfilment and logistics - a complete service to turn 1x donors into life-long friends.
Proforma creates successful Text2Donate campaigns:
*Text2Donate is a joint venture of Proforma DCM,
a North American leader in the execution
of marketing programs, and the Mobile
Giving Foundation - Canada.
Text: FOOD to 20222
Text:
HELP to 45678
Text:
SPORTS to 80100

2. FEE SCHEDULE
Fee Description Amount Occurrence
Set-up Fee Charged per NEW charity applicant activation, $300.00 1X charge
regardless of number of keywords.
Charity Fee Charged per each active charitable client; fee $90.00 Monthly
includes one keyword at any price point and
unlimited sub-keywords. One follow up message
type is permitted per price point.
Additional Keyword Fee Charged per additional keyword, or per additional $40.00 Monthly
price point, outside of the single keyword/price point
allotted per charitable client under the Charity Fee.
Widget Fee Includes the activation of up to 10 fully $100.00 Monthly
customizable Donate-Now or Submit-Form
Widgets.
Terms and conditions on request. Ask about the volume discounts we have available.
Text2Donate from Proforma DCM*
How do I get involved?
•
At Proforma, we make it easy to quickly and efficiently create a Text2Donate program. We can provide you with everything
you need to make Text2Donate happen. This simple 4 step process ensures an effective and comprehensive approach to
your marketing needs.
1) Apply to MGF-C for approval as a registered charity in Canada. This step ensures the integrity of
Text2Donate for the benefit of all charities.
2) Develop a comprehensive cross-channel marketing strategy
• Call to action
• Collateral and other promotional material
• Contests, games, surveys, forms etc. used to capture client info
• Social media strategy
• Follow-up messaging
3) Complete campaign management overview and campaign details
• Choose keyword(s)
• Choose short code(s)
• Choose sub-keyword(s)
• Choose donation amount(s) and multi price amounts (if desired)
• Choose language preferences
• Charity message
• Follow-up message
• Options
• Social media feeds
• Widgets (ie. forms and contests)
4) Campaigns submitted by Wednesday @ 5:00 PM Eastern will launch by
the following Tuesday by 12:00 Eastern
Text: GIRL to 45678
Text: LOVE to 41010
Text: HELP to 10111
Text:
GIVE to 20222
Text: DANCE to 80100
Text: UNION to 30333