William Beutler, president of Beutler Ink, a content development agency based on the power of stories, explains how to most appropriately engage the Wikipedia community.
2. What You Will Learn
Today we want to help you understand
• What Wikipedia really is
• Wikipedia’s rules for marketers, about
conflict of interest especially
• How to get started
• Key resources for
marketers on Wikipedia
3. Can My Company Have a Page?
• Notability (WP:NOTE)
—In-depth coverage from reliable sources is required
5. WP:60 Newsletter
Explaining just one Wikipedia concept,
every Wednesday
• Wikipedia’s Five Pillars
• Manual of Style
• No Original Research
• Bold, Revert, Discuss
• Identifiable Resources
• Inclusionism vs. Deletionism