1. YouTube Basics
For Small Businesses
Jason Urgo
Founder and CEO Social Blade
YouTuber since 2007

2. Agenda
• Do you need YouTube?
• Creating and Optimizing
• Analyzing
• Where to go next

3. Types of Business Videos: General
• Landing Page Teaser
• Product Demo
• Show New Features
• Answer Complex FAQs

4. Types of Business Videos: Community
• Videos Answering Social Media Questions
• Encourage Users to make UGC
• User Reviews
• Ask For Feedback & Incorporate it
• Live Event

5. Equipment
• Doesn’t Have To Be Fancy
• Good, Consistent Audio
• Non-Shaky Video (tripod)
• Registered Software For Screen Cap
• Carefully Edited (Should Look Professional)
• If Music Used, Use Royalty Free Or Get A License

6. Optimizing
• Titles
• Consider one for live, one for long term
• Tags
• Target Specifics
• Descriptions
• Links

7. Optimizing
• Thumbnails
• Faces
• Be aware of elements
on top of video
• Closed Captions
• Help rank in search
• Google can auto-translate

8. Playlists
• Organize Different Types Of Content
• Linking To Video In A Playlist
• More of your videos get watched
• Your next video gets played instead of random

9. Annotations & Cards
• Can link to more of your videos
• Validate your company domain & can link off site
• Cards work on mobile
• Annotations customizable but
don’t get annoying
• Annotations great for End Slates

10. Analytics
• Audience Retention – Improve Your Content

11. Analytics
• Playback Locations & Traffic Sources

12. Analytics
• Demographics – Know
Your Audience

13. Analytics
• Real Time – Know Quickly
If Things Are Working

14. Community
• Keep On Top Of Comments
• Listen To Your Community
• Consistency

15. Advertising
• “Top YouTube creators were found to be more popular than
mainstream celebrities among U.S. teenagers” -Variety
• Traditional Advertising: Pre-rolls
• Brand Deals w/ Creators

16. Live
• Great Way To Interact With Your Users In Real Time
• May Not Be Appropriate For Everyone
• Be Ready For Technical Failures, They Always Happen
• Hangouts On Air Easy To Use
• Don't Go Too Long. Keep Conversation Going

17. Parting Tips
• Know when its right to make a video and when its not
• It takes a lot of time to make and keep up a good YouTube channel
• YouTube’s always changing, what is optimal today may not be
tomorrow

18. Thank You
and Good Luck!
Jason Urgo
Twitter: @Urgo
YouTube.com/Urgo
urgo@socialblade.com
Social Blade
Twitter: @SocialBlade
YouTube.com/SocialBlade
SocialBlade.com