1. Adrienne Roberts
Current Address:925 Greenwood Ave, Ann Arbor, MI 48104
Phone: (586) 306-7374Email:adrirobe@umich.edu
EDUCATION
University of Michigan Ann Arbor, MI
Bachelor’s of Science in Communications and Spanish, Class of 2014
Overall GPA: 3.3
Relevant Coursework: Narrative Journalism in the 21st century, Academic Argumentation, New Media Writing for Non-Profits, The Mass
Media, Ethics in Journalism
Universidad de SalamancaSalamanca, Spain
Summer 2011
Reached proficiencyin Spanish through six weeks of intensive classes and a homestay learning environment
Gained an increased cultural awareness through immersion experience and educational excursions to museums, theatre, historical
landmarks, etc.
Michigan DailyAnn Arbor, MI
EXPERIENCE Editorial Page Editor
May 2012 – Present Plan, edit, review, and title content on the opinion page including editorials, columns, and viewpoints that are published in the daily
newspaper and distributed campus-wide
Run editorial board meetings where members discuss ideas for editorials and then create an outline and assign it to a writer
Work with 40 staff members including columnists, editorial board members, bloggers and cartoonists to develop their writing/artwork and
formulate uniquearguments
Interview city and state officials for editorial board endorsements
Edit 20 editorial articles and opinion blogs per week
Write a bi-weekly column focused on feminism, social media, and university-related issues
Utilize Adobe InDesign and Photoshop, Facebook, Twitter, Tumblr, Hootsuite and other programs and services to complement print editions
Martin Waymire Advocacy Communications Lansing, MI
Student Practitioner
· Leveraged traditional media relations and issue management strategies with emerging social media tools to benefit a diverse range of clients
in fields ranging from healthcare to renewable energy
May 2012 – Sep. 2012 · Collaborated with senior account executives to enact calculated public relations campaigns
· Worked directly with clients to manage their social media
· Formatted press releases, media alerts, and developed press kits for clients
Ingenex Digital Marketing Ann Arbor, MI
Intern
Curated and created search engine optimized content for agency and client blogs, accounts
Managed social media accounts for clients to raise brand awareness and consumer interactivity, including a Pinterest account for Weber’s Inn
Jan. 2012 – May 2012 Ann Arbor
Assisted in developing social media marketing strategy for clients
Assisted in organizing Lunch Ann Arbor Marketing (LA2M), an educational marketing non-profit weekly event
Researched new trends, tools, strategies, and technology within the advertising/digital/social media industry
Communication NeuroscienceLab Ann Arbor, MI
Student Research Assistant
Worked with faculty advisor through the process of submitting a research proposal to designing and implementing a study to see how the
media affects participants’ health behaviors
Gained an understanding of technical writing, statistics, as well as the subject matter
Sep. 2010 – April 2011
Michigan Research CommunityAnn Arbor, MI
Acquired a knowledge of research ethics, the research process, multidisciplinary methodologies, and presentation skills through biweekly
seminars and a year-end research symposium
Sept. 2010 – April 2011