World Market Environment: Identifying and Analyzing Opportunities in the International Trading Environment. 4 case studies & 7 comparison to discuss the environment

1. International Marketing
World Market Environment
Lecture 5, 6

2. Opportunities in the International Trade
1. Increased revenues
2. Decreased competition
3. Longer product lifespan
4. Easier cash-flow management
5. Better risk management
6. Benefiting from currency exchange
7. Access to export financing
8. Disposal of surplus goods
9. Enhanced reputation
10. Opportunity to specialize

3. Global Marketplace discussion

4. 1. Jaguar (JLR) is now owned by Tata Motors. Brands like Thinkpad, Moto are
owned by Lenovo of China. What changes will be expected to these brands ?

5. What changes you expect Mcdonalds India is doing
to its products and the way it serves in India ?

6. Harley Davidson bikes are manufactured only in USA.
Cars like Toyota are manufactured everywhere?
Compare marketing strategy of the both

7. Think Locally / Act Globally
Compare strategies of both of these companies
1. Dunkin Donuts / Mad over Donuts
2. Starbucks / CCD
3. Topicana / Dabur Real
4. Levi - Tommy / Flying Machine, Killer, & Wills Lifestyle
5. Mcdonalds , KFC / Jumbo King, Sagar Ratna, Nirulas, Haldiram
6. Lux / Moti ??
7. M&M / Gems

8. Thanks