See other great technology presentations by Toronto founders at the #TechTO Meetup: http://www.techtoronto.org

1. Hussein Fazal
Telus Tech Meetup
Bootstrapping to Success

2. Brief History
 2008 – Started AdParlor. Facebook Advertising Company
 Grew it to $100M revenue run rate without taking any funding
 2011 – Sold to AdKnowlege
 2015 – Completed 3-year earn-out. Ready to start something else

3. What we did at AdParlor
Create hundreds of Ads
Optimize towards best performing Ads
NETFLIX EXAMPLE

4. 5 Tips for Bootstrapping success

5. #1 – Work your ass off. Everybody.
 Co-Founders: 18-7-365
 Set the tone for early employees.
 Employee option pool
 10 people – got work of 30 done

6. #2 – Innovative approach to getting PR
1. Create a Google Alert for specific
topics in which you are an expert
2. When someone writes about that
topic, give them intelligent
comments/data about their article
3. Eventually they will begin to ask you
for your opinion/data for future
articles

7. #3 – Tactical Advertising Dollars
Facebook employees were our biggest source
of leads/credibility.
1. Blogged content FB employees would like
2. Posted it on our Facebook page
3. Bought Advertising and specifically targeted
Facebook employees
4. They would share with their friends (other
Facebook employees + clients)
VP of Advertising & Global Operations

8. #4 – Get things for FREE

9. #5 – Spend time in the Valley
 Canadian Technology Accelerator
 Lived for 6 months in Palo Alto. Worked
out of P&P Center in Sunnyvale
 Game Changer

10. Thank You
Hussein.fazal@gmail.com
@hussein_fazal