The document provides an overview of a market intelligence report on the global water softeners market forecast from 2014-2024. It includes market segmentation by type, application, and region. The scope of the report covers the market size and forecast from 2011-2024 for the global water softeners market. It also includes an analysis of market drivers, trends, and the competitive landscape. Key regions covered include North America, Europe, Asia Pacific, South America, Middle East, and Africa.

1. MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com
PUBLISHED: MAY, 2019
2014 – 2024
GLOBAL WATER SOFTENERS MARKET
FORECAST & OPPORTUNITIES

2. 2
Scope of Report
Product of Interest (POI): Water Softeners
Review Period
2011 – 2017
Base Year
2018
Estimated Year
2019
Forecast Period
2020 – 2024
Year Range
WATER SOFTENERS
MARKET
TYPE APPLICATION
• Residential
• Industrial
• Commercial
REGION
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa
• Salt Based Water Softeners
• Salt Free Water Softeners
Global water softeners market is anticipated to grow at a brisk rate during the forecast period on account of growing
demand for safe & freshwater for both residential and commercial purposes coupled with increasing consumer
awareness towards the consumption of same is expected to drive water softeners market. Water softeners are
equipment/devices designed to reduce water hardening salts such as magnesium, manganese, calcium, and other
metal elements in the water resources.
Market Segmentation

3. 3
Table of Contents
S No. Contents Page No.
1. Product Overview
2. Research Methodology
3. Analyst View
4. Global Water Softeners Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Type (Salt Based Water Softeners & Salt Free Water Softeners)
4.2.2. By Application (Residential, Commercial and Industrial)
4.2.3. By Region
4.2.4. By Company
4.3. Global Water Softeners Market Attractiveness Index Analysis
4.4. Global Water Softeners Market BPS Analysis
5. Global Water Softeners Market Regional Analysis
5.1. Market Size and Forecast
5.1.1. By Value
5.2. Market Share and Forecast
5.2.1. By Type (Salt-based, Salt Free)
5.2.2. By Application (Residential, Industrial, Commercial)
5.2.3. By Company
5.2.4. By Region
5.3. Market Attractive Index
6. North America Water Softeners Market Outlook

4. 4
Table of Contents
S. No. Contents Page No.
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2 By Application
6.3. North America : Country Analysis
6.3.1. United States Water Softeners Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Application
6.3.2. Canada Water Softeners Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Application
6.3.3. Mexico Water Softeners Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Application
6.3.4. North America Water Softeners Market Attractiveness Index Analysis
7. Europe Water Softeners Market Outlook

5. 5
Table of Contents
S. No. Contents Page No.
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2 By Application
7.3. Europe : Country Analysis
7.3.1. France Water Softeners Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Application
7.3.2. United Kingdom Water Softeners Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Application
7.3.3. Germany Water Softeners Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Application
7.3.4. Italy Water Softeners Market Outlook
7.3.4.1. Market Size & Forecast

6. 6
Table of Contents
S. No. Contents Page No.
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Application
7.3.5. Spain Water Softeners Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Application
7.3.6. Europe Water Softeners Market Attractiveness Index Analysis
8. Asia-Pacific Water Softeners Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2 By Application
8.3. Asia-Pacific : Country Analysis
8.3.1. China Water Softeners Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Application
8.3.2. India Water Softeners Market Outlook
8.3.2.1. Market Size & Forecast

7. 7
Table of Contents
S. No. Contents Page No.
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Application
8.3.3. Japan Water Softeners Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Application
8.3.4. Taiwan Water Softeners Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Application
8.3.5. Australia Water Softeners Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Application
8.3.3. Asia-Pacific Water Softeners Market Attractiveness Index Analysis
9. South America Water Softeners Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast

8. 8
Table of Contents
S. No. Contents Page No.
9.2.1. By Type
9.2.2 By Application
9.3. South America : Country Analysis
9.3.1. Brazil Water Softeners Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Application
9.3.2. Argentina Water Softeners Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Application
9.3.3. Colombia Water Softeners Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Application
9.3.4.
South America East & Africa Water Softeners Market Attractiveness Index
Analysis
10. Middle East & Africa Water Softeners Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast

9. 9
Table of Contents
S. No. Contents Page No.
10.2.1. By Type
10.2.2 By Application
10.3. MEA : Country Analysis
10.3.1. UAE Water Softeners Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Application
10.3.2. Saudi Arabia Water Softeners Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Application
10.3.3. Qatar Water Softeners Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Application
10.3.4. Middle East & Africa Water Softeners Market Attractiveness Index Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends and Developments

10. 10
Table of Contents
S. No. Contents Page No.
12.1. Mergers & Acquisitions
12.2. New Product Launches
12.3. Smart Softeners
12.4. Pickup in Residential Sector
12.5. Increasing Trend Towards Use of Automatic Softeners
12.6. Market Expansions
12.7. Strong Emphasis on Certifications
12.8. Increasing preference towards metered systems instead of time-based systems
13. Competitive Landscape
13.1. Competitive Benchmarking
13.2. Company Profiles
13.2.1. Pentair Residential Filtration, LLC.
13.2.2. Culligan International Company
13.2.3. BWT AG (Best Water Technology AG)
13.2.4. Canature Environmental Products Co., Ltd
13.2.5. EcoWater Systems LLC
13.2.6. A.O. Smith Water Technologies
13.2.7. Whirlpool Corporation
13.2.8. GE Appliances
13.2.9. 3M Company
13.2.10. Axel Johnson Inc. (AJI)
14. Strategic Recommendations
15. About Us & Disclaimer

11. RESEARCH
METHODOLOGY

12. 12
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing list
of respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the global water softeners
market, overall market size
and segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the global water softeners
market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Final Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research

13. 13
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of global water softeners market. Growing demand for safe &
freshwater for both residential and commercial purposes coupled with increasing consumer awareness towards the consumption of same is expected
to drive water softeners market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors
and speculated a positive growth during the next five years. The study includes market forecasting, which would enable our clients to take better
decisions while planning their strategy to achieve sustainability in global water softeners market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value: Market size, in terms of value, for the year 2018 was calculated based on information collected through exhaustive
secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water softeners manufacturer and supplier
companies, channel partners, market influencers & end users, industry experts, and other industry participants.
• The team interviewed more than 15 – 20 water softeners manufacturers, supplier and distributor companies, 45 – 50 channel partners, 80 – 100 end
users, and 15 – 20 industry experts and other value chain stakeholders in the global water softeners market to obtain the overall market size from
2014 to 2018, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to
arrive at the market size data during 2014-2018.

14. 14
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by type, by application, by region and by company.
Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments
were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other
stakeholders depending upon the component segment of water softeners market.
Methodology Followed for Calculation of Market Shares:
Market shares by type, by application, by region and by company were calculated based on the responses received through primary surveys with
industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of water softeners
market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the
outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global water
softeners market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis

15. 15
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that
the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),
with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
▪ Pentair Residential Filtration, LLC.
▪ Culligan International Company
▪ BWT AG (Best Water Technology AG)
▪ Canature Environmental Products Co., Ltd
▪ EcoWater Systems LLC
▪ A.O. Smith Water Technologies
▪ Whirlpool Corporation
▪ GE Appliances
▪ 3M Company
▪ Axel Johnson Inc. (AJI)
▪ Bluetooth Special Interest Group
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases

16. 16
INDUSTRY BRIEF
According to a recently released TechSci Research report, “Global Water Softeners Market By Type, By End Use, By Region, Competition Forecast and Opportunities,
2024”, global water softeners market is anticipated to cross $ 11 billion by the end of 2024, on account of increasing urbanization and industrialization. Moreover, fast growth of
manufacturing industries and industrial sector is propelling demand for soft water in various segments such as product manufacturing, steam generation, cleaning, etc., which is
expected to further strengthen the growth of water softeners market globally. Based on the type of water softeners, the market is segmented into salt based and salt free water
softeners. Salt based water softeners dominates global water softeners market and accounted for a value share of around 86% in 2018. These water softeners are used in a
wide array of downstream applications due to their comparatively lower prices, easy availability and high efficiency in reduction of scale formation in water tanks, boilers, pipes
etc.
Major demand for water softeners is emerging from residential apartments, offices, universities, food & beverages, pharmaceuticals, water and wastewater treatments plants. On
the basis of end use application, water softeners market is segmented into residential, industrial and commercial sectors. Residential sector is the largest end use segment in
global water softeners market on account of rising number of service apartments globally. In addition, growing consumer awareness regarding the advantages of soft water in
cleaning, human health, and for domestic use is positively impacting the sales of water softeners equipment across the globe. Demand for water softeners is also likely to
increase in commercial and industrial sectors. Robust growth of industrial sector and growing urbanization has raised concerns among consumers and governments regarding
environmental pollution, which has resulted in introduction of a large number of wastewater and water treatment plants in order to reuse the water resources and to meet the
safety standards for water discharge from various industries.
“North America controls the largest share of global water softeners market on the back of increasing technological advancements and rising applications of advanced water
softening instruments in residential, commercial and industrial sectors in the region. Moreover, high awareness among consumers regarding benefits of soft water coupled with
launch of advanced water softening equipment such as Wi-Fi enabled water softeners is further pushing demand for water softeners in North America. However, Asia-Pacific
water softener market is likely to witness the fastest growth on account of rapid growth of manufacturing sector, strong economic growth, and relaxation in the foreign direct
investments in commercial and residential infrastructure in the region.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management
consulting firm.

17. 17
SAMPLE DATA - SNAPSHOT
5.00
6.00
7.00
8.00
9.00
10.00
11.00
12.00
13.00
14.00
15.00
2014 2018 2019E 2024F
By Value (USD Million)
Global Water Softeners Market Size, By Value (USD Million), 2014–2024F
CAGR By Value
XX%
CAGR By Value
YY%
Germany Water Softeners Market Share, By Application, By Value, 2014–2024F
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
34% 34% 34% 34% 34% 34% 34% 34% 34% 34% 34%
33% 33% 33% 33% 33% 33% 33% 33% 33% 33% 33%
2014 2015 2016 2017 2018 2019E 2020F 2021F 2022F 2023F 2024F
Industrial
Commercial
Residential
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
50%
2014
2015
2016
2017
2018
2019E
2020F
2021F
2022F
2023F
2024F
Salt Based Water Softeners Salt Free Water Softeners
Europe Water Softeners Market Share, By Type, By Value, 2014–2024F

18. 18
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REPORT NAME : GLOBAL WATER SOFTENERS MARKET
FORECAST & OPPORTUNITIES
2014 – 2024
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19. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci
Research provides market research reports in a number of areas to organizations. The company uses innovative business
models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a
unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of
company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market.
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Partial List of Clients
The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation
is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been
obtained from various sources including which it considers reliable and first hand. However, TechSci Research does not guarantee the
accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from
the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The
information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are
indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will
require prior approval of TechSci Research.
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