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marknteladvisors.com
Global Energy Drink
Market Analysis, 2020
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 2
Document Outline
Table of Content
Market Segmentation, Scope of Work
05
Research Process & Methodology
Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research
Methodology, Forecasting
Introduction
About Us, Key Questions Answered In This Study
02
Sample Pages
Global Energy Drink Market Analysis, 2020
Commercials
Disclaimer
24
32
60
62
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Market Segmentation
Global Energy Drink Market
By Product Type By Target Consumer By Trade Type
• North America
o United States
o Canada
o Mexico
• South America
o Brazil
• Europe
o Germany
o UK
o France
o Italy
o Spain
o Russia & CIS
• Middle East
o Saudi Arabia
o UAE
o Qatar
• Africa
o Tukey
o South Africa
o Egypt
• Asia Pacific
o China
o India
o Japan
o South Korea
o South East Asia
By Company
• Organic
• Non Organic
• Natural
• Alcoholic
• Non Alcoholic
• Teenagers
• Adults
• Geriatric
• On Trade
• Off Trade
• Red Bull
• Monster Beverages
• Rockstar Inc
• PepsiCo
• Others
By Region
By Product
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Table of Content (1/17)
Historical Year: 2015
Base Year: 2019
Forecast Year: 2025
Table of Content
1. Introduction
1.1. Research Process
1.2. Assumption
1.3. Market Segmentation
1.4. Market Definition
2. Executive Summary
3. Macroeconomic Outlook
4. Global Energy Drinks Market Outlook, 2015-2025F
4.1. Market Potential & Outlook
4.1.1. By Revenues (USD Billion)
4.2. Market Segmentation & Outlook
4.2.1. By Product Type
4.2.1.1. Organic
4.2.1.2. Non Organic
4.2.1.3. Natural
4.2.2. By Product
4.2.2.1. Alcoholic
4.2.2.2. Non Alcoholic
4.2.3. By Target Customer
4.2.3.1. Teenagers
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Historical Year: 2015
Base Year: 2019
Forecast Year: 2025
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4.2.3.2. Adults
4.2.3.3. Geriatric
4.2.4. By Distribution Channel
4.2.4.1. Off-Trade
4.2.4.2. On- Trade
4.2.5. By Region
4.2.5.1. North America
4.2.5.2. South America
4.2.5.3. Europe
4.2.5.4. Asia-Pacific
4.2.5.5. Middle East & Africa
4.2.6. By Company
4.2.6.1. Revenue Shares
4.2.6.2. Strategic Factorial Indexing
4.2.6.3. Competitor Placement in MarkNtel Quadrant
5. North America Energy Drinks Market Outlook, 2015-2025F
5.1. Market Potential & Outlook
5.1.1. By Revenues
5.2. Market Segmentation & Outlook
5.2.1. By Product Type
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Historical Year: 2015
Base Year: 2019
Forecast Year: 2025
Table of Content
5.2.2. By Product
5.2.3. By Target Customer
5.2.4. By Distribution Channel
5.2.5. By Country
5.2.5.1. US
5.2.5.2. Mexico
5.2.5.3. Canada
5.3. The US Energy Drinks Market Outlook, 2015-2025F
5.3.1. Market Potential & Outlook
5.3.1.1. By Revenues
5.3.2. Market Segmentation & Outlook
5.3.2.1. By Product Type
5.3.2.2. By Product
5.3.2.3. By Target Customer
5.3.2.4. By Distribution Channel
5.3.2.5. By Region
5.4. Canada Energy Drinks Market Outlook, 2015-2025F
5.4.1. Market Potential & Outlook
5.4.1.1. By Revenues
5.4.2. Market Segmentation & Outlook
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Historical Year: 2015
Base Year: 2019
Forecast Year: 2025
Table of Content
5.4.2.1. By Product Type
5.4.2.2. By Product
5.4.2.3. By Target Customer
5.4.2.4. By Distribution Channel
5.4.2.5. By Region
5.5. Mexico Energy Drinks Market Outlook, 2015-2025F
5.5.1. Market Potential & Outlook
5.5.1.1. By Revenues
5.5.2. Market Segmentation & Outlook
5.5.2.1. By Product Type
5.5.2.2. By Product
5.5.2.3. By Target Customer
5.5.2.4. By Distribution Channel
5.5.2.5. By Region
6. South America Energy Drinks Market Outlook, 2015-2025F
6.1. Market Potential & Outlook
6.1.1. By Revenues
6.2. Market Segmentation & Outlook
6.2.1.1. By Product Type
6.2.1.2. By Product
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Base Year: 2019
Forecast Year: 2025
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6.2.1.3. By Target Customer
6.2.1.4. By Distribution Channel
6.2.1.5. By Country
6.2.1.5.1. Brazil
6.2.1.5.2. Others
6.3. Brazil Cooling Fabrics Market Outlook, 2015-2025F
6.3.1. Market Potential & Outlook
6.3.1.1. By Revenues
6.3.2. Market Segmentation & Outlook
6.3.2.1. By Product Type
6.3.2.2. By Product
6.3.2.3. By Target Customer
6.3.2.4. By Distribution Channel
6.3.2.5. By Region
7. Europe Energy Drinks Market Outlook, 2015-2025F
7.1. Market Potential & Outlook
7.1.1. By Revenues
7.2. Market Segmentation & Outlook
7.2.1.1. By Product Type
7.2.1.2. By Product
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Base Year: 2019
Forecast Year: 2025
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7.2.1.3. By Target Customer
7.2.1.4. By Distribution Channel
7.2.1.5. By Country
7.2.1.5.1. Germany
7.2.1.5.2. France
7.2.1.5.3. UK
7.2.1.5.4. Italy
7.2.1.5.5. Belgium
7.3. Germany Energy Drinks Market Outlook, 2015-2025F
7.3.1. Market Potential & Outlook
7.3.1.1. By Revenues
7.3.2. Market Segmentation & Outlook
7.3.2.1. By Product Type
7.3.2.2. By Product
7.3.2.3. By Target Customer
7.3.2.4. By Distribution Channel
7.3.2.5. By Region
7.4. France Energy Drinks Market Outlook, 2015-2025F
7.4.1. Market Potential & Outlook
7.4.1.1. By Revenues
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Historical Year: 2015
Base Year: 2019
Forecast Year: 2025
Table of Content
7.4.2. Market Segmentation & Outlook
7.4.2.1. By Product Type
7.4.2.2. By Product
7.4.2.3. By Target Customer
7.4.2.4. By Distribution Channel
7.4.2.5. By Region
7.5. Italy Energy Drinks Market Outlook, 2015-2025F
7.5.1. Market Potential & Outlook
7.5.1.1. By Revenues
7.5.2. Market Segmentation & Outlook
7.5.2.1. By Product Type
7.5.2.2. By Product
7.5.2.3. By Target Customer
7.5.2.4. By Distribution Channel
7.5.2.5. By Region
7.6. The UK Energy Drinks Market Outlook, 2015-2025F
7.6.1. Market Potential & Outlook
7.6.1.1. By Revenues
7.6.2. Market Segmentation & Outlook
7.6.2.1. By Product Type
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Base Year: 2019
Forecast Year: 2025
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7.6.2.2. By Product
7.6.2.3. By Target Customer
7.6.2.4. By Distribution Channel
7.6.2.5. By Region
7.7. Russia & CIS Energy Drinks Market Outlook, 2015-2025F
7.7.1. Market Potential & Outlook
7.7.1.1. By Revenues
7.7.2. Market Segmentation & Outlook
7.7.2.1. By Product Type
7.7.2.2. By Product
7.7.2.3. By Target Customer
7.7.2.4. By Distribution Channel
7.7.2.5. By Region
7.8. Spain Energy Drinks Market Outlook, 2015-2025F
7.8.1. Market Potential & Outlook
7.8.1.1. By Revenues
7.8.2. Market Segmentation & Outlook
7.8.2.1. By Product Type
7.8.2.2. By Product
7.8.2.3. By Target Customer
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Base Year: 2019
Forecast Year: 2025
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7.8.2.4. By Distribution Channel
7.8.2.5. By Region
8. Asia-Pacific Energy Drinks Market Outlook, 2015-2025F
8.1. Market Potential & Outlook
8.1.1. By Revenues
8.2. Market Segmentation & Outlook
8.2.1.1. By Product Type
8.2.1.2. By Product
8.2.1.3. By Target Customer
8.2.1.4. By Distribution Channel
8.2.1.5. By Country
8.2.1.5.1. China
8.2.1.5.2. India
8.2.1.5.3. Japan
8.2.1.5.4. South Korea
8.2.1.5.5. South East Asia
8.3. China Energy Drinks Market Outlook, 2015-2025F
8.3.1. Market Potential & Outlook
8.3.1.1. By Revenues
8.3.2. Market Segmentation & Outlook
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Base Year: 2019
Forecast Year: 2025
Table of Content
8.3.2.1. By Product Type
8.3.2.2. By Product
8.3.2.3. By Target Customer
8.3.2.4. By Distribution Channel
8.3.2.5. By Region
8.4. India Energy Drinks Market Outlook, 2015-2025F
8.4.1. Market Potential & Outlook
8.4.1.1. By Revenues
8.4.2. Market Segmentation & Outlook
8.4.2.1. By Product Type
8.4.2.2. By Product
8.4.2.3. By Target Customer
8.4.2.4. By Distribution Channel
8.4.2.5. By Region
8.5. Japan Energy Drinks Market Outlook, 2015-2025F
8.5.1. Market Potential & Outlook
8.5.1.1. By Revenues
8.5.2. Market Segmentation & Outlook
8.5.2.1. By Product Type
8.5.2.2. By Product
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Base Year: 2019
Forecast Year: 2025
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8.5.2.3. By Target Customer
8.5.2.4. By Distribution Channel
8.5.2.5. By Region
8.6. South Korea Energy Drinks Market Outlook, 2015-2025F
8.6.1. Market Potential & Outlook
8.6.1.1. By Revenues
8.6.2. Market Segmentation & Outlook
8.6.2.1. By Product Type
8.6.2.2. By Product
8.6.2.3. By Target Customer
8.6.2.4. By Distribution Channel
8.6.2.5. By Region
8.7. South East Asia Energy Drinks Market Outlook, 2015-2025F
8.7.1. Market Potential & Outlook
8.7.1.1. By Revenues
8.7.2. Market Segmentation & Outlook
8.7.2.1. By Product Type
8.7.2.2. By Product
8.7.2.3. By Target Customer
8.7.2.4. By Distribution Channel
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Historical Year: 2015
Base Year: 2019
Forecast Year: 2025
Table of Content
8.7.2.5. By Region
9. Middle East Energy Drinks Market Outlook, 2015-2025F
9.1. Market Potential & Outlook
9.1.1. By Revenues
9.2. Market Segmentation & Outlook
9.2.1.1. By Product Type
9.2.1.2. By Product
9.2.1.3. By Target Customer
9.2.1.4. By Distribution Channel
9.2.1.5. By Country
9.2.1.5.1. Saudi Arabia
9.2.1.5.2. UAE
9.2.1.5.3. Qatar
9.2.1.5.4. Turkey
9.3. Saudi Arabia Energy Drinks Market Outlook, 2015-2025F
9.3.1. Market Potential & Outlook
9.3.1.1. By Revenues
9.3.2. Market Segmentation & Outlook
9.3.2.1. By Product Type
9.3.2.2. By Product
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Base Year: 2019
Forecast Year: 2025
Table of Content
9.3.2.3. By Target Customer
9.3.2.4. By Distribution Channel
9.3.2.5. By Region
9.4. UAE Energy Drinks Market Outlook, 2015-2025F
9.4.1. Market Potential & Outlook
9.4.1.1. By Revenues
9.4.2. Market Segmentation & Outlook
9.4.2.1. By Product Type
9.4.2.2. By Product
9.4.2.3. By Target Customer
9.4.2.4. By Distribution Channel
9.4.2.5. By Region
9.5. Turkey Energy Drinks Market Outlook, 2015-2025F
9.5.1. Market Potential & Outlook
9.5.1.1. By Revenues
9.5.2. Market Segmentation & Outlook
9.5.2.1. By Product Type
9.5.2.2. By Product
9.5.2.3. By Target Customer
9.5.2.4. By Distribution Channel
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Base Year: 2019
Forecast Year: 2025
Table of Content
9.5.2.5. By Region
9.6. Qatar Energy Drinks Market Outlook, 2015-2025F
9.6.1. Market Potential & Outlook
9.6.1.1. By Revenues
9.6.2. Market Segmentation & Outlook
9.6.2.1. By Product Type
9.6.2.2. By Product
9.6.2.3. By Target Customer
9.6.2.4. By Distribution Channel
9.6.2.5. By Region
10. Africa Energy Drinks Market Outlook, 2015-2025F
10.1.Market Potential & Outlook
10.1.1. By Revenues
10.2.Market Segmentation & Outlook
10.2.1.1. By Product Type
10.2.1.2. By Product
10.2.1.3. By Target Customer
10.2.1.4. By Distribution Channel
10.2.1.5. By Country
10.2.1.5.1. South Africa
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Base Year: 2019
Forecast Year: 2025
Table of Content
10.2.1.5.2. Egypt
10.3.South Africa Energy Drinks Market Outlook, 2015-2025F
10.3.1. Market Potential & Outlook
10.3.1.1. By Revenues
10.3.2. Market Segmentation & Outlook
10.3.2.1. By Product Type
10.3.2.2. By Product
10.3.2.3. By Target Customer
10.3.2.4. By Distribution Channel
10.3.2.5. By Region
10.4.Egypt Energy Drinks Market Outlook, 2015-2025F
10.4.1. Market Potential & Outlook
10.4.1.1. By Revenues
10.4.2. Market Segmentation & Outlook
10.4.2.1. By Product Type
10.4.2.2. By Product
10.4.2.3. By Target Customer
10.4.2.4. By Distribution Channel
10.4.2.5. By Region
11. Global Energy Drinks Market Policies, Regulations, Product Standards
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Historical Year: 2015
Base Year: 2019
Forecast Year: 2025
Table of Content
12. Global Energy Drinks Market Trends & Insights
13. Global Energy Drinks Market Dynamics
13.1.Growth Drivers
13.2.Challenges
13.3.Impact Analysis
14. Global Energy Drinks Market Hotspot and Opportunities
15. Global Energy Drinks Market Key Strategic Imperatives for Success and Growth
16. Competition Outlook
16.1.Competition Matrix
16.1.1. Product Portfolio
16.1.2. Brand Specialization
16.1.3. Target Markets
16.1.4. Target End Users
16.1.5. Research & Development
16.1.6. Strategic Alliances
16.1.7. Strategic Initiatives
16.2.Company Profiles (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/
Partnerships, Future Plans)
16.2.1. Red Bull
16.2.2. Monster Beverage Corporation
16.2.3. Rockstar Inc.
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Historical Year: 2015
Base Year: 2019
Forecast Year: 2025
Table of Content
16.2.4. The Coca-Cola Company
16.2.5. PepsiCo
16.2.6. Power Horse
16.2.7. Taisho Pharmaceutical Co Ltd
16.2.8. Heinz
16.2.9. GSK
16.2.10.Goldwin Healthcare
17. Disclaimer
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Document Outline
Table of Content
Market Segmentation, Scope Of Work
05
Research Process & Methodology
Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research
Methodology, Forecasting
24
Introduction
About Us, Key Questions Answered In This Study
02
Sample Pages
Global Energy Drink Market Analysis, 2020
32
Commercials 60
Disclaimer 62
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.
Global Energy Drink Market Outlook, 2015-2025F
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Global Energy Drink Market Outlook, By Revenues
Figure 1: Global Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Liters), 2015- 2025F
Source: MarkNtel Advisors
• The global energy drink market is propelling with the rising disposable income coupled with increasing living standards. Moreover, the rise
in the number of athletes, sports and fitness enthusiast and the rising trend of marathons, yoga, and aerobics leads to the change in dietary
pattern and consumption of energy drink due to increasing awareness about healthy diet and maintain nutritional balance is contributing
to the growth of the energy drink market.
• Also, the introduction of energy drinks in various flavors such as Fruity and citrus flavors, tutti-frutti–type flavors, berry flavors, etc. are
creating demand for the energy drink. Moreover, the demand for the alcoholic energy drink specifically from the millennium is the key
factor contributing to the growth of the market
Revenue: XX%
Quantity Sold: XX%
Revenue: XX%
Quantity Sold: XX%
2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F
Revenue (USD Million) Quantity Sold (Million Liters)
CAGR
CAGR
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Global Energy Drink Market Revenue Share, By Product Type
Figure 3: Global Energy Drink Market Revenue Share (Percentage), Market Size (USD Bn), By Product Types, 2019 & 2025F
• Organic: The rising health awareness and trend of yoga, marathon coupled with escalating fitness and gym enthusiasts across the globe is
proliferating the demand for the organic energy drink. Moreover, snowballing launches of organic energy drink in several flavors by the
companies has resulted in the market for organic energy drink to witness an uptick across the globe. It was found that the new launch of
energy drinks increased by 29% during 2010-15. For instance: In 2019, Dark dog launched the organic energy drink in the U.S. Also in the
same year “Mati healthy energy” launched 3 new zero-calorie flavored organic energy drink.
• Non-organic: The non-organic energy drink dominated the market in 2019 due to the lack of consumer awareness and the initial market
penetration. Moreover, the economical price range in comparison to organic and natural energy drink are the prime factors driving the
non-organic energy drink demand across the globe.
Organic Non-Organic Natural
2019 2025F
*These are dummy charts and do not represent actual value
Market Share (Percentage)
0
0.5
1
1.5
2
2.5
3
3.5
0% 1% 2% 3% 4%
Market Size (2019- USD MN Vs CAGR 2020-25
(Percentage)
Non-Organic
Organic Segment is expected to grow at
a CAGR of 7% during 2020-2025
CAGR 2020-25
Market
Size
(USD
MN)
Source: MarkNtel Advisors
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Global Energy Drink Market Revenue Share, By Product
Figure 4: Global Energy Drink Market Share (Percentage), Market Size (USD Bn), By Product, 2019 & 2025F
• Non- Alcoholic: The non-alcoholic segment dominated the market on account of the rise in health awareness among consumers about the
physical and psychological side effects of alcoholic energy drink is contributing to the growth of the market. Moreover, the government’s
support to ban alcoholic energy drinks in various countries is the key factor driving the market for non-alcoholic energy drinks across the
globe. For instance: the first alcoholic energy drink “Four Loko” was banned by the FDA and then reintroduced after removing the
ingredients such as caffeine, taurine, and guaran.
• Alcoholic: The surging trend of partying, dining out and get-together has resulted in an increased consumption for alcoholic energy drinks.
The millennials have started considering energy drinks as a part of their status symbol, due to there is a high demand. Moreover, the easy
availability of drinks with the emergence of the online platform, are amongst the demand contributors.
Alcoholic
Non-Alcoholic
2025 2019
Source: MarkNtel Advisors
Alcoholic Non-Alcoholic
Fastest growing
segment
CAGR: X%
Key End: Benefits of
Non- Alcoholic on
account of Rising
awareness and
availability of Wider
rage.
2019 2025F
*These are dummy charts and do not represent actual value
Market Share (Percentage) Market Size (USD MN)
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Global Energy Drink Market Revenue Share, By Target Consumer
Figure 5: Global Energy Drink Market Revenue Share, By Target Consumer, 2019 & 2025F
• Adults: The introduction of organic and natural energy drink gained the young consumer’s traction which is the largest consumer of
energy drink. Moreover, the advertising and marketing strategies by the players in the industry play a vital role that makes the impact on
energy drink sales from adults.
• As per U.S. National Health and Nutrition Examination Survey between 2003-2016, the consumption of energy drinks by the young adults
on a typical day rose from 0.5% to 5.5% and 0% to 1.2% among the middle-aged people. Moreover, the escalating trend of Zumba, yoga,
marathon and rising number of sports and fitness enthusiasts across the globe are the key factors due to which the demand for the energy
drink is generating in adults
Source: MarkNtel Advisors
Teenagers Adult Geriatric
2019 2025
Fastest growing
segment
CAGR: X%
Key XX: Increasing
trend of yoga,
Gym, marathons.
Also a rise in
partying culture in
developing
nations.
Market Size (USD MN)
2025F
*These are dummy charts and do not represent actual value
Market Share (Percentage)
2019
Teenagers Adults Geriatric
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Global Energy Drink Market Revenue Share, By Distribution Channel
Figure 6: Global Energy Drink Market Revenue Share, By Distribution Channel, 2019 & 2025F
• On-Trade: The on-trade segment dominated the global energy drink market on account of the rising number of restaurants, hotels, coffee
shops, bars, café, etc. Moreover, the mounting concept of QSR across the globe is contributing to the growth of the global energy drink
market. Moreover, the companies are launching the dinks exclusive for on-trade. For instance, Monster energy launched “Monster Ultra”
which was for on- trade in 2016. Moreover, the growing number of sociable millennials and party lovers are driving the on-trade sales
market for energy drinks.
• Off- Trade: The off-trade sales of energy drinks are growing at a significant pace on account of the rising number of supermarket/
hypermarket, convenience stores across the globe. The availability of several brands under one roof, discounts and promotional offers by
the supermarkets/ hypermarkets are the key factors driving the off-trade energy drink’s market.
On Trade Off Trade
2019 2025F
*These are dummy charts and do not represent actual value
Market Share (Percentage)
Source: MarkNtel Advisors
 CAGR during 2019-25:
XX%
 Key End Users: Multi-
Specialty hospitals and
neonatal centers
 Key Geographies: Europe
 CAGR during 2019-25:
XX%
 Key End Users:
Hospitals
 Key Geographies:
North America
Off Trade
On Trade
Market Size, 2019 (USD MN)
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Global Energy Drink Market Revenue Share, By Region
Figure 10: Global Energy Drink Market Revenue Share, By Region, 2019 & 2025F
Source: MarkNtel Advisors
North America
 2019: XX%
 2025F: XX%
South America
 2019: XX%
 2025F: XX%
Middle East &
Africa
 2019: XX%
 2025F: XX%
Asia Pacific
 2019: XX%
 2025F: XX%
Europe
 2019: XX%
 2025F: XX%
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Global Energy Drink Market Revenue Share, By Company
Figure 20: Global Energy Drink Market Revenue Share, By Company, 2019
Source: MarkNtel Advisors Primary Surveys, Annual Reports, Press Releases
Market Share:
XX%
Market Share:
XX%
Market Share:
XX%
Market Share:
XX%
Market Share:
XX%
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North America Energy Drink Market Outlook, 2015-2025F
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North America Energy Drink Market Outlook, By Revenues
Figure 12: North America Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Litres), 2015- 2025F
• North America's energy drink market is escalating on account of growing awareness and needs for nutrients in the body due to improper
diet. Moreover, the long working hours, hectic and busy lifestyle in the region is generating the need for the energy drink. According to the
Bureau of Labour Statistics, an American work an average of 8.8 hours a day due the which the demand for the energy drink is witnessing
an uptick in the region.
• Moreover, the rising number of retail malls, supermarket/hypermarket and convenience stores in the region coupled with the increasing
e-commerce operations across the region due to busy lifestyles and the presence of small retailers on the online platform and introduction
of the mobile application are contributing to the growth of the market.
Source: MarkNtel Advisors
Revenue: XX%
Quantity Sold: XX%
Revenue: XX%
Quantity Sold: XX%
2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F
Revenue (USD Million) Quantity Sold (Million Liters)
CAGR
CAGR
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 32
North America Energy Drink Market Revenue Share, By Product Type & Product
Figure 13: North America Energy Drink Market Revenue Share, By Product Types, 2019 & 2025F
Source: MarkNtel Advisors
2025F
2019
Table 5: North America Energy Drink Market Revenues (USD Million), By Product, 2015-2025F
Organic
Non-Organic
Natural
*These are dummy charts and do not represent actual value
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Alcoholic Non-Alcoholic
Source: MarkNtel Advisors
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 33
North America Energy Drink Market Revenue Share, By Target Consumer &
Distribution Channel
Figure 14: North America Energy Drink Market Revenue Share, By Target Consumer, 2015 - 2025
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Teenagers Adults Geriatric
*These are dummy charts and do not represent actual value
Figure 15: North America Energy Drink Market Revenue Share, By Phototherapy Devices, 2019 & 2025F
Source: MarkNtel Advisors
2025F
2019
On-Trade Off-Trade
Source: MarkNtel Advisors
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved.
The U.S Energy Drink Market Outlook, 2015-2025F
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 35
The United States Energy Drink Market Outlook, By Revenues
Figure 12: The United States Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Litres), 2015- 2025F
• The rising number of convenience stores and the ubiquity of mobile phones is contributing to the growth of the energy drink market in
the country. As per the National Association of Convenience Stores, the total convenience store count in the country increased from
1,52,794 to 1,54,958 during 2015-18. Moreover, increasing penetration of online delivery of the grocery in the region is contributing to the
demand for the energy drink. For instance: Walmart is planning to deliver grocery items from 1600 locations by 2020.
• Also, the escalating millennium population and health awareness among them is generating the need for the energy drink. Moreover, with
the surging trend of yoga, marathon and gymnasts in the country end-users tend to pay more to keep themselves healthy that contributes
to the growth of the energy drink market.
Revenue: XX%
Quantity Sold: XX%
Revenue: XX%
Quantity Sold: XX%
2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F
Revenue (USD Million) Quantity Sold (Million Liters)
CAGR
CAGR
Source: MarkNtel Advisors
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 36
The United States Energy Drink Market Revenue Share, By Product Type & Product
Figure 13: North America Energy Drink Market Revenue Share, By Product Types, 2019 & 2025F
Source: MarkNtel Advisors
2025F
2019
Table 5: North America Energy Drink Market Revenues (USD Million), By Product, 2015-2025F
Organic
Non-Organic
Natural
*These are dummy charts and do not represent actual value
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Alcoholic Non-Alcoholic
*These are dummy charts and do not represent actual value Source: MarkNtel Advisors
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 37
The United States Energy Drink Market Revenue Share, By Target Consumer &
Distribution Channel
Figure 14: North America Energy Drink Market Revenue Share, By Target Consumer, 2015 - 2025
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Teenagers Adults Geriatric
*These are dummy charts and do not represent actual value
Figure 15: North America Energy Drink Market Revenue Share, By Phototherapy Devices, 2019 & 2025F
Source: MarkNtel Advisors
2025F
2019
On-Trade Off-Trade
Source: MarkNtel Advisors
Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 38
Disclaimer
MarkNtel Advisors provides market specific information
that is intended for key sets of customers which can be
used for internal purposes, but not for general publication
or disclosure to third parties.
No part of the report can be, lent, resold or disclosed to
non-customers without written permission. No part may
be reproduced, stored in a retrieval system or transmitted
in any form or by any means, electronic, mechanical,
photocopying, recording or otherwise, without the
permission of the publisher. The Market specific
information is based on primary interviews and MarkNtel
Advisors takes no responsibility for any incorrect
information provided to us. MarkNtel Advisors would not
be held responsible for any loss or damage caused due to
the usage of such information and thus would not refund in
any case the amount spent by the company in purchasing
such information.
+1 (613) 707-5086
sales@marknteladvisors.com

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Global Energy Drinks Market Analysis, 2020

  • 1. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 1 marknteladvisors.com Global Energy Drink Market Analysis, 2020
  • 2. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 2 Document Outline Table of Content Market Segmentation, Scope of Work 05 Research Process & Methodology Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research Methodology, Forecasting Introduction About Us, Key Questions Answered In This Study 02 Sample Pages Global Energy Drink Market Analysis, 2020 Commercials Disclaimer 24 32 60 62
  • 3. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 3 Market Segmentation Global Energy Drink Market By Product Type By Target Consumer By Trade Type • North America o United States o Canada o Mexico • South America o Brazil • Europe o Germany o UK o France o Italy o Spain o Russia & CIS • Middle East o Saudi Arabia o UAE o Qatar • Africa o Tukey o South Africa o Egypt • Asia Pacific o China o India o Japan o South Korea o South East Asia By Company • Organic • Non Organic • Natural • Alcoholic • Non Alcoholic • Teenagers • Adults • Geriatric • On Trade • Off Trade • Red Bull • Monster Beverages • Rockstar Inc • PepsiCo • Others By Region By Product
  • 4. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 4 Table of Content (1/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 1. Introduction 1.1. Research Process 1.2. Assumption 1.3. Market Segmentation 1.4. Market Definition 2. Executive Summary 3. Macroeconomic Outlook 4. Global Energy Drinks Market Outlook, 2015-2025F 4.1. Market Potential & Outlook 4.1.1. By Revenues (USD Billion) 4.2. Market Segmentation & Outlook 4.2.1. By Product Type 4.2.1.1. Organic 4.2.1.2. Non Organic 4.2.1.3. Natural 4.2.2. By Product 4.2.2.1. Alcoholic 4.2.2.2. Non Alcoholic 4.2.3. By Target Customer 4.2.3.1. Teenagers
  • 5. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 5 Table of Content (2/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 4.2.3.2. Adults 4.2.3.3. Geriatric 4.2.4. By Distribution Channel 4.2.4.1. Off-Trade 4.2.4.2. On- Trade 4.2.5. By Region 4.2.5.1. North America 4.2.5.2. South America 4.2.5.3. Europe 4.2.5.4. Asia-Pacific 4.2.5.5. Middle East & Africa 4.2.6. By Company 4.2.6.1. Revenue Shares 4.2.6.2. Strategic Factorial Indexing 4.2.6.3. Competitor Placement in MarkNtel Quadrant 5. North America Energy Drinks Market Outlook, 2015-2025F 5.1. Market Potential & Outlook 5.1.1. By Revenues 5.2. Market Segmentation & Outlook 5.2.1. By Product Type
  • 6. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 6 Table of Content (3/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 5.2.2. By Product 5.2.3. By Target Customer 5.2.4. By Distribution Channel 5.2.5. By Country 5.2.5.1. US 5.2.5.2. Mexico 5.2.5.3. Canada 5.3. The US Energy Drinks Market Outlook, 2015-2025F 5.3.1. Market Potential & Outlook 5.3.1.1. By Revenues 5.3.2. Market Segmentation & Outlook 5.3.2.1. By Product Type 5.3.2.2. By Product 5.3.2.3. By Target Customer 5.3.2.4. By Distribution Channel 5.3.2.5. By Region 5.4. Canada Energy Drinks Market Outlook, 2015-2025F 5.4.1. Market Potential & Outlook 5.4.1.1. By Revenues 5.4.2. Market Segmentation & Outlook
  • 7. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 7 Table of Content (4/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 5.4.2.1. By Product Type 5.4.2.2. By Product 5.4.2.3. By Target Customer 5.4.2.4. By Distribution Channel 5.4.2.5. By Region 5.5. Mexico Energy Drinks Market Outlook, 2015-2025F 5.5.1. Market Potential & Outlook 5.5.1.1. By Revenues 5.5.2. Market Segmentation & Outlook 5.5.2.1. By Product Type 5.5.2.2. By Product 5.5.2.3. By Target Customer 5.5.2.4. By Distribution Channel 5.5.2.5. By Region 6. South America Energy Drinks Market Outlook, 2015-2025F 6.1. Market Potential & Outlook 6.1.1. By Revenues 6.2. Market Segmentation & Outlook 6.2.1.1. By Product Type 6.2.1.2. By Product
  • 8. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 8 Table of Content (5/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 6.2.1.3. By Target Customer 6.2.1.4. By Distribution Channel 6.2.1.5. By Country 6.2.1.5.1. Brazil 6.2.1.5.2. Others 6.3. Brazil Cooling Fabrics Market Outlook, 2015-2025F 6.3.1. Market Potential & Outlook 6.3.1.1. By Revenues 6.3.2. Market Segmentation & Outlook 6.3.2.1. By Product Type 6.3.2.2. By Product 6.3.2.3. By Target Customer 6.3.2.4. By Distribution Channel 6.3.2.5. By Region 7. Europe Energy Drinks Market Outlook, 2015-2025F 7.1. Market Potential & Outlook 7.1.1. By Revenues 7.2. Market Segmentation & Outlook 7.2.1.1. By Product Type 7.2.1.2. By Product
  • 9. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 9 Table of Content (6/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 7.2.1.3. By Target Customer 7.2.1.4. By Distribution Channel 7.2.1.5. By Country 7.2.1.5.1. Germany 7.2.1.5.2. France 7.2.1.5.3. UK 7.2.1.5.4. Italy 7.2.1.5.5. Belgium 7.3. Germany Energy Drinks Market Outlook, 2015-2025F 7.3.1. Market Potential & Outlook 7.3.1.1. By Revenues 7.3.2. Market Segmentation & Outlook 7.3.2.1. By Product Type 7.3.2.2. By Product 7.3.2.3. By Target Customer 7.3.2.4. By Distribution Channel 7.3.2.5. By Region 7.4. France Energy Drinks Market Outlook, 2015-2025F 7.4.1. Market Potential & Outlook 7.4.1.1. By Revenues
  • 10. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 10 Table of Content (7/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 7.4.2. Market Segmentation & Outlook 7.4.2.1. By Product Type 7.4.2.2. By Product 7.4.2.3. By Target Customer 7.4.2.4. By Distribution Channel 7.4.2.5. By Region 7.5. Italy Energy Drinks Market Outlook, 2015-2025F 7.5.1. Market Potential & Outlook 7.5.1.1. By Revenues 7.5.2. Market Segmentation & Outlook 7.5.2.1. By Product Type 7.5.2.2. By Product 7.5.2.3. By Target Customer 7.5.2.4. By Distribution Channel 7.5.2.5. By Region 7.6. The UK Energy Drinks Market Outlook, 2015-2025F 7.6.1. Market Potential & Outlook 7.6.1.1. By Revenues 7.6.2. Market Segmentation & Outlook 7.6.2.1. By Product Type
  • 11. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 11 Table of Content (8/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 7.6.2.2. By Product 7.6.2.3. By Target Customer 7.6.2.4. By Distribution Channel 7.6.2.5. By Region 7.7. Russia & CIS Energy Drinks Market Outlook, 2015-2025F 7.7.1. Market Potential & Outlook 7.7.1.1. By Revenues 7.7.2. Market Segmentation & Outlook 7.7.2.1. By Product Type 7.7.2.2. By Product 7.7.2.3. By Target Customer 7.7.2.4. By Distribution Channel 7.7.2.5. By Region 7.8. Spain Energy Drinks Market Outlook, 2015-2025F 7.8.1. Market Potential & Outlook 7.8.1.1. By Revenues 7.8.2. Market Segmentation & Outlook 7.8.2.1. By Product Type 7.8.2.2. By Product 7.8.2.3. By Target Customer
  • 12. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 12 Table of Content (9/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 7.8.2.4. By Distribution Channel 7.8.2.5. By Region 8. Asia-Pacific Energy Drinks Market Outlook, 2015-2025F 8.1. Market Potential & Outlook 8.1.1. By Revenues 8.2. Market Segmentation & Outlook 8.2.1.1. By Product Type 8.2.1.2. By Product 8.2.1.3. By Target Customer 8.2.1.4. By Distribution Channel 8.2.1.5. By Country 8.2.1.5.1. China 8.2.1.5.2. India 8.2.1.5.3. Japan 8.2.1.5.4. South Korea 8.2.1.5.5. South East Asia 8.3. China Energy Drinks Market Outlook, 2015-2025F 8.3.1. Market Potential & Outlook 8.3.1.1. By Revenues 8.3.2. Market Segmentation & Outlook
  • 13. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 13 Table of Content (10/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 8.3.2.1. By Product Type 8.3.2.2. By Product 8.3.2.3. By Target Customer 8.3.2.4. By Distribution Channel 8.3.2.5. By Region 8.4. India Energy Drinks Market Outlook, 2015-2025F 8.4.1. Market Potential & Outlook 8.4.1.1. By Revenues 8.4.2. Market Segmentation & Outlook 8.4.2.1. By Product Type 8.4.2.2. By Product 8.4.2.3. By Target Customer 8.4.2.4. By Distribution Channel 8.4.2.5. By Region 8.5. Japan Energy Drinks Market Outlook, 2015-2025F 8.5.1. Market Potential & Outlook 8.5.1.1. By Revenues 8.5.2. Market Segmentation & Outlook 8.5.2.1. By Product Type 8.5.2.2. By Product
  • 14. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 14 Table of Content (11/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 8.5.2.3. By Target Customer 8.5.2.4. By Distribution Channel 8.5.2.5. By Region 8.6. South Korea Energy Drinks Market Outlook, 2015-2025F 8.6.1. Market Potential & Outlook 8.6.1.1. By Revenues 8.6.2. Market Segmentation & Outlook 8.6.2.1. By Product Type 8.6.2.2. By Product 8.6.2.3. By Target Customer 8.6.2.4. By Distribution Channel 8.6.2.5. By Region 8.7. South East Asia Energy Drinks Market Outlook, 2015-2025F 8.7.1. Market Potential & Outlook 8.7.1.1. By Revenues 8.7.2. Market Segmentation & Outlook 8.7.2.1. By Product Type 8.7.2.2. By Product 8.7.2.3. By Target Customer 8.7.2.4. By Distribution Channel
  • 15. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 15 Table of Content (12/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 8.7.2.5. By Region 9. Middle East Energy Drinks Market Outlook, 2015-2025F 9.1. Market Potential & Outlook 9.1.1. By Revenues 9.2. Market Segmentation & Outlook 9.2.1.1. By Product Type 9.2.1.2. By Product 9.2.1.3. By Target Customer 9.2.1.4. By Distribution Channel 9.2.1.5. By Country 9.2.1.5.1. Saudi Arabia 9.2.1.5.2. UAE 9.2.1.5.3. Qatar 9.2.1.5.4. Turkey 9.3. Saudi Arabia Energy Drinks Market Outlook, 2015-2025F 9.3.1. Market Potential & Outlook 9.3.1.1. By Revenues 9.3.2. Market Segmentation & Outlook 9.3.2.1. By Product Type 9.3.2.2. By Product
  • 16. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 16 Table of Content (13/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 9.3.2.3. By Target Customer 9.3.2.4. By Distribution Channel 9.3.2.5. By Region 9.4. UAE Energy Drinks Market Outlook, 2015-2025F 9.4.1. Market Potential & Outlook 9.4.1.1. By Revenues 9.4.2. Market Segmentation & Outlook 9.4.2.1. By Product Type 9.4.2.2. By Product 9.4.2.3. By Target Customer 9.4.2.4. By Distribution Channel 9.4.2.5. By Region 9.5. Turkey Energy Drinks Market Outlook, 2015-2025F 9.5.1. Market Potential & Outlook 9.5.1.1. By Revenues 9.5.2. Market Segmentation & Outlook 9.5.2.1. By Product Type 9.5.2.2. By Product 9.5.2.3. By Target Customer 9.5.2.4. By Distribution Channel
  • 17. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 17 Table of Content (14/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 9.5.2.5. By Region 9.6. Qatar Energy Drinks Market Outlook, 2015-2025F 9.6.1. Market Potential & Outlook 9.6.1.1. By Revenues 9.6.2. Market Segmentation & Outlook 9.6.2.1. By Product Type 9.6.2.2. By Product 9.6.2.3. By Target Customer 9.6.2.4. By Distribution Channel 9.6.2.5. By Region 10. Africa Energy Drinks Market Outlook, 2015-2025F 10.1.Market Potential & Outlook 10.1.1. By Revenues 10.2.Market Segmentation & Outlook 10.2.1.1. By Product Type 10.2.1.2. By Product 10.2.1.3. By Target Customer 10.2.1.4. By Distribution Channel 10.2.1.5. By Country 10.2.1.5.1. South Africa
  • 18. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 18 Table of Content (15/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 10.2.1.5.2. Egypt 10.3.South Africa Energy Drinks Market Outlook, 2015-2025F 10.3.1. Market Potential & Outlook 10.3.1.1. By Revenues 10.3.2. Market Segmentation & Outlook 10.3.2.1. By Product Type 10.3.2.2. By Product 10.3.2.3. By Target Customer 10.3.2.4. By Distribution Channel 10.3.2.5. By Region 10.4.Egypt Energy Drinks Market Outlook, 2015-2025F 10.4.1. Market Potential & Outlook 10.4.1.1. By Revenues 10.4.2. Market Segmentation & Outlook 10.4.2.1. By Product Type 10.4.2.2. By Product 10.4.2.3. By Target Customer 10.4.2.4. By Distribution Channel 10.4.2.5. By Region 11. Global Energy Drinks Market Policies, Regulations, Product Standards
  • 19. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 19 Table of Content (16/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 12. Global Energy Drinks Market Trends & Insights 13. Global Energy Drinks Market Dynamics 13.1.Growth Drivers 13.2.Challenges 13.3.Impact Analysis 14. Global Energy Drinks Market Hotspot and Opportunities 15. Global Energy Drinks Market Key Strategic Imperatives for Success and Growth 16. Competition Outlook 16.1.Competition Matrix 16.1.1. Product Portfolio 16.1.2. Brand Specialization 16.1.3. Target Markets 16.1.4. Target End Users 16.1.5. Research & Development 16.1.6. Strategic Alliances 16.1.7. Strategic Initiatives 16.2.Company Profiles (Business Description, Product Segments, Business Segments, Financials, Strategic Alliances/ Partnerships, Future Plans) 16.2.1. Red Bull 16.2.2. Monster Beverage Corporation 16.2.3. Rockstar Inc.
  • 20. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 20 Table of Content (17/17) Historical Year: 2015 Base Year: 2019 Forecast Year: 2025 Table of Content 16.2.4. The Coca-Cola Company 16.2.5. PepsiCo 16.2.6. Power Horse 16.2.7. Taisho Pharmaceutical Co Ltd 16.2.8. Heinz 16.2.9. GSK 16.2.10.Goldwin Healthcare 17. Disclaimer
  • 21. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 21 Document Outline Table of Content Market Segmentation, Scope Of Work 05 Research Process & Methodology Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research Methodology, Forecasting 24 Introduction About Us, Key Questions Answered In This Study 02 Sample Pages Global Energy Drink Market Analysis, 2020 32 Commercials 60 Disclaimer 62
  • 22. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. Global Energy Drink Market Outlook, 2015-2025F
  • 23. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 23 Global Energy Drink Market Outlook, By Revenues Figure 1: Global Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Liters), 2015- 2025F Source: MarkNtel Advisors • The global energy drink market is propelling with the rising disposable income coupled with increasing living standards. Moreover, the rise in the number of athletes, sports and fitness enthusiast and the rising trend of marathons, yoga, and aerobics leads to the change in dietary pattern and consumption of energy drink due to increasing awareness about healthy diet and maintain nutritional balance is contributing to the growth of the energy drink market. • Also, the introduction of energy drinks in various flavors such as Fruity and citrus flavors, tutti-frutti–type flavors, berry flavors, etc. are creating demand for the energy drink. Moreover, the demand for the alcoholic energy drink specifically from the millennium is the key factor contributing to the growth of the market Revenue: XX% Quantity Sold: XX% Revenue: XX% Quantity Sold: XX% 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F Revenue (USD Million) Quantity Sold (Million Liters) CAGR CAGR
  • 24. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 24 Global Energy Drink Market Revenue Share, By Product Type Figure 3: Global Energy Drink Market Revenue Share (Percentage), Market Size (USD Bn), By Product Types, 2019 & 2025F • Organic: The rising health awareness and trend of yoga, marathon coupled with escalating fitness and gym enthusiasts across the globe is proliferating the demand for the organic energy drink. Moreover, snowballing launches of organic energy drink in several flavors by the companies has resulted in the market for organic energy drink to witness an uptick across the globe. It was found that the new launch of energy drinks increased by 29% during 2010-15. For instance: In 2019, Dark dog launched the organic energy drink in the U.S. Also in the same year “Mati healthy energy” launched 3 new zero-calorie flavored organic energy drink. • Non-organic: The non-organic energy drink dominated the market in 2019 due to the lack of consumer awareness and the initial market penetration. Moreover, the economical price range in comparison to organic and natural energy drink are the prime factors driving the non-organic energy drink demand across the globe. Organic Non-Organic Natural 2019 2025F *These are dummy charts and do not represent actual value Market Share (Percentage) 0 0.5 1 1.5 2 2.5 3 3.5 0% 1% 2% 3% 4% Market Size (2019- USD MN Vs CAGR 2020-25 (Percentage) Non-Organic Organic Segment is expected to grow at a CAGR of 7% during 2020-2025 CAGR 2020-25 Market Size (USD MN) Source: MarkNtel Advisors
  • 25. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 25 Global Energy Drink Market Revenue Share, By Product Figure 4: Global Energy Drink Market Share (Percentage), Market Size (USD Bn), By Product, 2019 & 2025F • Non- Alcoholic: The non-alcoholic segment dominated the market on account of the rise in health awareness among consumers about the physical and psychological side effects of alcoholic energy drink is contributing to the growth of the market. Moreover, the government’s support to ban alcoholic energy drinks in various countries is the key factor driving the market for non-alcoholic energy drinks across the globe. For instance: the first alcoholic energy drink “Four Loko” was banned by the FDA and then reintroduced after removing the ingredients such as caffeine, taurine, and guaran. • Alcoholic: The surging trend of partying, dining out and get-together has resulted in an increased consumption for alcoholic energy drinks. The millennials have started considering energy drinks as a part of their status symbol, due to there is a high demand. Moreover, the easy availability of drinks with the emergence of the online platform, are amongst the demand contributors. Alcoholic Non-Alcoholic 2025 2019 Source: MarkNtel Advisors Alcoholic Non-Alcoholic Fastest growing segment CAGR: X% Key End: Benefits of Non- Alcoholic on account of Rising awareness and availability of Wider rage. 2019 2025F *These are dummy charts and do not represent actual value Market Share (Percentage) Market Size (USD MN)
  • 26. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 26 Global Energy Drink Market Revenue Share, By Target Consumer Figure 5: Global Energy Drink Market Revenue Share, By Target Consumer, 2019 & 2025F • Adults: The introduction of organic and natural energy drink gained the young consumer’s traction which is the largest consumer of energy drink. Moreover, the advertising and marketing strategies by the players in the industry play a vital role that makes the impact on energy drink sales from adults. • As per U.S. National Health and Nutrition Examination Survey between 2003-2016, the consumption of energy drinks by the young adults on a typical day rose from 0.5% to 5.5% and 0% to 1.2% among the middle-aged people. Moreover, the escalating trend of Zumba, yoga, marathon and rising number of sports and fitness enthusiasts across the globe are the key factors due to which the demand for the energy drink is generating in adults Source: MarkNtel Advisors Teenagers Adult Geriatric 2019 2025 Fastest growing segment CAGR: X% Key XX: Increasing trend of yoga, Gym, marathons. Also a rise in partying culture in developing nations. Market Size (USD MN) 2025F *These are dummy charts and do not represent actual value Market Share (Percentage) 2019 Teenagers Adults Geriatric
  • 27. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 27 Global Energy Drink Market Revenue Share, By Distribution Channel Figure 6: Global Energy Drink Market Revenue Share, By Distribution Channel, 2019 & 2025F • On-Trade: The on-trade segment dominated the global energy drink market on account of the rising number of restaurants, hotels, coffee shops, bars, café, etc. Moreover, the mounting concept of QSR across the globe is contributing to the growth of the global energy drink market. Moreover, the companies are launching the dinks exclusive for on-trade. For instance, Monster energy launched “Monster Ultra” which was for on- trade in 2016. Moreover, the growing number of sociable millennials and party lovers are driving the on-trade sales market for energy drinks. • Off- Trade: The off-trade sales of energy drinks are growing at a significant pace on account of the rising number of supermarket/ hypermarket, convenience stores across the globe. The availability of several brands under one roof, discounts and promotional offers by the supermarkets/ hypermarkets are the key factors driving the off-trade energy drink’s market. On Trade Off Trade 2019 2025F *These are dummy charts and do not represent actual value Market Share (Percentage) Source: MarkNtel Advisors  CAGR during 2019-25: XX%  Key End Users: Multi- Specialty hospitals and neonatal centers  Key Geographies: Europe  CAGR during 2019-25: XX%  Key End Users: Hospitals  Key Geographies: North America Off Trade On Trade Market Size, 2019 (USD MN)
  • 28. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 28 Global Energy Drink Market Revenue Share, By Region Figure 10: Global Energy Drink Market Revenue Share, By Region, 2019 & 2025F Source: MarkNtel Advisors North America  2019: XX%  2025F: XX% South America  2019: XX%  2025F: XX% Middle East & Africa  2019: XX%  2025F: XX% Asia Pacific  2019: XX%  2025F: XX% Europe  2019: XX%  2025F: XX%
  • 29. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 29 Global Energy Drink Market Revenue Share, By Company Figure 20: Global Energy Drink Market Revenue Share, By Company, 2019 Source: MarkNtel Advisors Primary Surveys, Annual Reports, Press Releases Market Share: XX% Market Share: XX% Market Share: XX% Market Share: XX% Market Share: XX%
  • 30. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. North America Energy Drink Market Outlook, 2015-2025F
  • 31. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 31 North America Energy Drink Market Outlook, By Revenues Figure 12: North America Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Litres), 2015- 2025F • North America's energy drink market is escalating on account of growing awareness and needs for nutrients in the body due to improper diet. Moreover, the long working hours, hectic and busy lifestyle in the region is generating the need for the energy drink. According to the Bureau of Labour Statistics, an American work an average of 8.8 hours a day due the which the demand for the energy drink is witnessing an uptick in the region. • Moreover, the rising number of retail malls, supermarket/hypermarket and convenience stores in the region coupled with the increasing e-commerce operations across the region due to busy lifestyles and the presence of small retailers on the online platform and introduction of the mobile application are contributing to the growth of the market. Source: MarkNtel Advisors Revenue: XX% Quantity Sold: XX% Revenue: XX% Quantity Sold: XX% 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F Revenue (USD Million) Quantity Sold (Million Liters) CAGR CAGR
  • 32. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 32 North America Energy Drink Market Revenue Share, By Product Type & Product Figure 13: North America Energy Drink Market Revenue Share, By Product Types, 2019 & 2025F Source: MarkNtel Advisors 2025F 2019 Table 5: North America Energy Drink Market Revenues (USD Million), By Product, 2015-2025F Organic Non-Organic Natural *These are dummy charts and do not represent actual value 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Alcoholic Non-Alcoholic Source: MarkNtel Advisors
  • 33. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 33 North America Energy Drink Market Revenue Share, By Target Consumer & Distribution Channel Figure 14: North America Energy Drink Market Revenue Share, By Target Consumer, 2015 - 2025 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Teenagers Adults Geriatric *These are dummy charts and do not represent actual value Figure 15: North America Energy Drink Market Revenue Share, By Phototherapy Devices, 2019 & 2025F Source: MarkNtel Advisors 2025F 2019 On-Trade Off-Trade Source: MarkNtel Advisors
  • 34. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. The U.S Energy Drink Market Outlook, 2015-2025F
  • 35. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 35 The United States Energy Drink Market Outlook, By Revenues Figure 12: The United States Energy Drink Market Revenues (USD Million) & Quantity Sold (Million Litres), 2015- 2025F • The rising number of convenience stores and the ubiquity of mobile phones is contributing to the growth of the energy drink market in the country. As per the National Association of Convenience Stores, the total convenience store count in the country increased from 1,52,794 to 1,54,958 during 2015-18. Moreover, increasing penetration of online delivery of the grocery in the region is contributing to the demand for the energy drink. For instance: Walmart is planning to deliver grocery items from 1600 locations by 2020. • Also, the escalating millennium population and health awareness among them is generating the need for the energy drink. Moreover, with the surging trend of yoga, marathon and gymnasts in the country end-users tend to pay more to keep themselves healthy that contributes to the growth of the energy drink market. Revenue: XX% Quantity Sold: XX% Revenue: XX% Quantity Sold: XX% 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F Revenue (USD Million) Quantity Sold (Million Liters) CAGR CAGR Source: MarkNtel Advisors
  • 36. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 36 The United States Energy Drink Market Revenue Share, By Product Type & Product Figure 13: North America Energy Drink Market Revenue Share, By Product Types, 2019 & 2025F Source: MarkNtel Advisors 2025F 2019 Table 5: North America Energy Drink Market Revenues (USD Million), By Product, 2015-2025F Organic Non-Organic Natural *These are dummy charts and do not represent actual value 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Alcoholic Non-Alcoholic *These are dummy charts and do not represent actual value Source: MarkNtel Advisors
  • 37. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 37 The United States Energy Drink Market Revenue Share, By Target Consumer & Distribution Channel Figure 14: North America Energy Drink Market Revenue Share, By Target Consumer, 2015 - 2025 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Teenagers Adults Geriatric *These are dummy charts and do not represent actual value Figure 15: North America Energy Drink Market Revenue Share, By Phototherapy Devices, 2019 & 2025F Source: MarkNtel Advisors 2025F 2019 On-Trade Off-Trade Source: MarkNtel Advisors
  • 38. Copyright 2020. Reproduction is forbidden unless authorized. All rights reserved. 38 Disclaimer MarkNtel Advisors provides market specific information that is intended for key sets of customers which can be used for internal purposes, but not for general publication or disclosure to third parties. No part of the report can be, lent, resold or disclosed to non-customers without written permission. No part may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the permission of the publisher. The Market specific information is based on primary interviews and MarkNtel Advisors takes no responsibility for any incorrect information provided to us. MarkNtel Advisors would not be held responsible for any loss or damage caused due to the usage of such information and thus would not refund in any case the amount spent by the company in purchasing such information. +1 (613) 707-5086 sales@marknteladvisors.com