Global surface cleaner market is expected to grow at a formidable rate during the forecast period. The global surface cleaner market is driven by the growing pervasiveness of infectious diseases. This has led to the increase in awareness among the population towards the adoption of better household and community hygiene practices thereby driving the growth of market across the globe. Click : https://bit.ly/2S6Rdh5

1. GLOBAL SURFACE CLEANER MARKET
FORECAST & OPPORTUNITIES
2015 – 2025
MARKET INTELLIGENCE . CONSULTING
www.techsciresearch.com

2. 2
Scope of Report
Product of Interest (POI): Surface Cleaner
Review Period
2015 – 2018
Base Year
2019
Estimated Year
2020
Forecast Period
2021 – 2025
Year Range
REGION
• North America
• Europe
• Middle East & Africa
• Asia-Pacific
• South America
Surface cleaners are majorly used for the removal of dirt, including dust, stains, bad smells and clutters
from a particular surface. The global surface cleaner market is expected to witness significant growth
during the forecast period owing to the increasing awareness regarding health and hygiene among the
consumers and growing concerns about the negative health effects caused due to unhygienic
surroundings. Additionally, growing urbanization with an improved standard of living in developing
countries is further expected to propel the market during forecast period.
Market Segmentation
PRODUCT
• Floor Cleaner
• Specialized Cleaner
• Multi-Purpose Cleaner
PACKAGING
• Bottle
• Pouch
• Spray
• Others
DISTRIBUTION CHANNEL
• Modern Retail Channel
• Traditional Retail
Channel
• E-commerce Retail
• Institutional/Direct
Sales
FORM
• Liquid
• Powder
• Wipes
• Others

3. 3
Table of Contents
S. No. Contents Page No.
1. Product of Interest (POI): Surface Cleaner
2. Research Methodology
3. Executive Summary
4. Voice of Customer
5. Global Surface Cleaner Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value & Volume
5.2. Market Share & Forecast
5.2.1. By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner)
5.2.2. By Form (Liquid; Powder; Wipes; and Others)
5.2.3. By Packaging (Bottle; Pouch; Spray; and Others)
5.2.4.
By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail;
and Institutional/Direct Sales)
5.2.5. By Region (North America; Europe; Asia-Pacific; South America; and Middle East & Africa)
5.2.6. By Company (2019)
5.3. Market Attractiveness Index (By Product; By Form; and By Region)

4. 4
Table of Contents
S. No. Contents Page No.
6. Asia-Pacific Surface Cleaner Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value & Volume
6.2. Market Share & Forecast
6.2.1. By Product
6.2.2. By Form
6.2.3. By Packaging
6.2.4. By Distribution Channel
6.2.5. By Country
6.3. Asia-Pacific: Country Analysis
6.3.1. China Surface Cleaner Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value & Volume
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Product
6.3.1.2.2. By Form
6.3.1.2.3. By Distribution Channel
6.3.1.3. Competition Outlook
6.3.2. India Surface Cleaner Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value & Volume
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Product
6.3.2.2.2. By Form
6.3.2.2.3. By Distribution Channel
6.3.2.3. Competition Outlook

5. 5
Table of Contents
S. No. Contents Page No.
6.3.3. Japan Surface Cleaner Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value & Volume
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Product
6.3.3.2.2. By Form
6.3.3.2.3. By Distribution Channel
6.3.3.3. Competition Outlook
6.3.4. South Korea Surface Cleaner Market Outlook
6.3.4.1. Market Size & Forecast
6.3.4.1.1. By Value & Volume
6.3.4.2. Market Share & Forecast
6.3.4.2.1. By Product
6.3.4.2.2. By Form
6.3.4.2.3. By Distribution Channel
6.3.4.3. Competition Outlook
6.3.5. Australia Surface Cleaner Market Outlook
6.3.5.1. Market Size & Forecast
6.3.5.1.1. By Value & Volume
6.3.5.2. Market Share & Forecast
6.3.5.2.1. By Product
6.3.5.2.2. By Form
6.3.5.2.3. By Distribution Channel
6.3.5.3. Competition Outlook

6. 6
Table of Contents
S. No. Contents Page No.
7. Europe Surface Cleaner Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value & Volume
7.2. Market Share & Forecast
7.2.1. By Product
7.2.2. By Form
7.2.3. By Packaging
7.2.4. By Distribution Channel
7.2.5. By Country
7.3. Europe: Country Analysis
7.3.1. Germany Surface Cleaner Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value & Volume
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product
7.3.1.2.2. By Form
7.3.1.2.3. By Distribution Channel
7.3.1.3. Competition Outlook
7.3.2. United Kingdom Surface Cleaner Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value & Volume
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product
7.3.2.2.2. By Form
7.3.2.2.3. By Distribution Channel
7.3.2.3. Competition Outlook

7. 7
Table of Contents
S. No. Contents Page No.
7.3.3. France Surface Cleaner Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value & Volume
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product
7.3.3.2.2. By Form
7.3.3.2.3. By Distribution Channel
7.3.3.3. Competition Outlook
7.3.4. Italy Surface Cleaner Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value & Volume
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Product
7.3.4.2.2. By Form
7.3.4.2.3. By Distribution Channel
7.3.4.3. Competition Outlook
7.3.5. Spain Surface Cleaner Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value & Volume
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Product
7.3.5.2.2. By Form
7.3.5.2.3. By Distribution Channel
7.3.5.3. Competition Outlook

8. 8
Table of Contents
S. No. Contents Page No.
8. North America Surface Cleaner Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value & Volume
8.2. Market Share & Forecast
8.2.1. By Product
8.2.2. By Form
8.2.3. By Packaging
8.2.4. By Distribution Channel
8.2.5. By Country
8.3. North America: Country Analysis
8.3.1. United States Surface Cleaner Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value & Volume
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product
8.3.1.2.2. By Form
8.3.1.2.3. By Distribution Channel
8.3.1.3. Competition Outlook
8.3.2. Mexico Surface Cleaner Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value & Volume
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product
8.3.2.2.2. By Form
8.3.2.2.3. By Distribution Channel
8.3.2.3. Competition Outlook

9. 9
Table of Contents
S. No. Contents Page No.
8.3.3. Canada Surface Cleaner Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value & Volume
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product
8.3.3.2.2. By Form
8.3.3.2.3. By Distribution Channel
8.3.3.3. Competition Outlook
9. South America Surface Cleaner Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value & Volume
9.2. Market Share & Forecast
9.2.1. By Product
9.2.2. By Form
9.2.3. By Packaging
9.2.4. By Distribution Channel
9.2.5. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Surface Cleaner Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1 By Value & Volume
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product
9.3.1.2.2. By Form
9.3.1.2.3. By Distribution Channel

10. 10
Table of Contents
S. No. Contents Page No.
9.3.1.3. Competition Outlook
9.3.2. Argentina Surface Cleaner Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1 By Value & Volume
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product
9.3.2.2.2. By Form
9.3.2.2.3. By Distribution Channel
9.3.2.3. Competition Outlook
9.3.3. Colombia Surface Cleaner Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1 By Value & Volume
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product
9.3.3.2.2. By Form
9.3.3.2.3. By Distribution Channel
9.3.3.3. Competition Outlook
10. Middle East & Africa Surface Cleaner Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value & Volume
10.2. Market Share & Forecast
10.2.1. By Product
10.2.2. By Form
10.2.3. By Packaging
10.2.4. By Distribution Channel

11. 11
Table of Contents
S. No. Contents Page No.
10.2.5. By Country
10.3. Middle East & Africa : Country Analysis
10.3.1. South Africa Surface Cleaner Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value & Volume
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product
10.3.1.2.2. By Form
10.3.1.2.3. By Distribution Channel
10.3.1.3. Competition Outlook
10.3.2. Saudi Arabia Surface Cleaner Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value & Volume
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product
10.3.2.2.2. By Form
10.3.2.2.3. By Distribution Channel
10.3.2.3. Competition Outlook
10.3.3. UAE Surface Cleaner Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value & Volume
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product
10.3.3.2.2. By Form
10.3.3.2.3. By Distribution Channel
10.3.3.3. Competition Outlook

12. 12
Table of Contents
S. No. Contents Page No.
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Impact of COVID-19 on Global Surface Cleaner Market
14. Competitive Landscape
15. Strategic Recommendations
16. About Us & Disclaimer

13. RESEARCH
METHODOLOGY

14. 14
Research Methodology
✓ Identifying Key Opinion
Leaders
✓ Questionnaire Design
✓ In-depth Interviews
Data
Collection
Developing List
of Respondents
Formulating
Questionnaire
Market
Profiling
Data
Validation
Data
Analysis
In-depth secondary
research was conducted to
determine top players in
the global surface cleaner
market, overall market size
and segmental market size.
In order to conduct
industry experts’
interviews, TechSci
formulated a detailed
discussion guide.
List of industry
players and industry
specialists was
developed.
TechSci conducted
interviews with
industry experts and
industry players for
data collection and
verification.
Data obtained as a
result of primary
and secondary
research was
validated through
rigorous
triangulation.
The data was scrutinized
using MS-Excel, statistical
tools and internal
proprietary database to
obtain qualitative and
quantitative insights about
the global surface cleaner
market.
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
Primary Research Desk Research Company Analysis
✓ Recent Developments
✓ Market Changing
Aspects/Dynamics
✓ Government Policies
✓ Conclusion
✓ Market Participants
✓ Key Strengths
✓ LinkedIn
✓ TechSci Internal
Database
✓ Factiva
✓ Hoovers
Paid Sources
✓ Company Websites
✓ Company Annual
Reports
✓ White Paper Study
✓ Financial Reports
✓ Investor
Presentations
✓ Regulatory Body
✓ Associations, etc.
Secondary
Research
Primary Research

15. 15
Research Methodology
Baseline Methodology
Our dedicated team of industry experts has monitored and analyzed various aspects of the global surface cleaner market. The team has analyzed the
outlook of various segments of this market, while considering the major influencing factors such as increasing awareness regarding health and hygiene
among the consumers and growing concerns about the health effects caused due to unhygienic surroundings. The study includes market forecasting,
which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the global surface cleaner market.
Methodology Followed for Calculation of Market Size:
• Market Size by Value & Volume: Market size, in terms of value, for the year 2019 was calculated based on information collected through
exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as surface cleaner companies, channel
partners, market influencers & end users, industry experts, and other industry participants.
• The team interviewed more than 15 – 20 surface cleaner companies, 100 – 120 end users, and 15 – 20 industry experts and other value chain
stakeholders in the global surface cleaner market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique.
Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019.

16. 16
Research Methodology
• Respondents were asked about the current and future market growth rates, market shares by product, by form, by packaging, by distribution
channel, by each region, and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue
shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments
were further triangulated from other stakeholders.
Methodology Followed for Calculation of Market Shares:
Market shares by product, by form, by packaging, by distribution channel, by region and by company were calculated based on the responses received
through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various
segments of surface cleaner markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion
leaders after eliminating the outliers.
Methodology Followed for Forecasting:
• TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in
SPSS/Tableau Software.
• Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global surface
cleaner market, TechSci Research used various forecast techniques such as:
✓ Moving Average
✓ Time Series Analysis
✓ Regression Analysis
✓ Econometric and Judgmental Analysis

17. 17
Research Methodology
TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used
the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that
the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD),
with the market size indicated in USD million.
Partial List of Companies Interviewed Key Secondary Sources
▪ Reckitt Benckiser Group plc
▪ Hindustan Unilever Limited
▪ S. C. Johnson & Son, Inc.
▪ Dabur India Limited
▪ Jyothy Laboratories Limited
▪ Venky’s (V H Group)
▪ The Clorox Company
▪ Fena Private Limited
▪ World Bank
▪ TechSci Research Proprietary Database & Knowledge
Repository
▪ Company Annual Reports
▪ Industry Magazines
▪ Industry Reports
▪ News Dailies
▪ Credible Paid Databases

18. 18
Industry Brief
According to TechSci Research report, “Global Surface Cleaner Market By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner), By Form (Liquid; Powder; Wipes; and Others),
By Packaging (Bottle; Pouch; Spray; and Others), By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail; and Institutional/Direct Sales), By Region,
Forecast & Opportunities, 2025”, the global surface cleaner market is expected to grow at a formidable rate during the forecast period on account of the increasing awareness about different surface
cleaner brands due to heavy promotion by the major brands. Additionally, growing demand from various end user industries such as dairy industry, food industry, chemical industry, industrial
cleaning, among others is driving the market. Also, growing disposable income especially in the developing nations has increased the affordability for such products among the population.
Furthermore, use of surface cleaners is an easy, effective and convenient method of cleaning. Moreover, increasing product innovation by the major players operating in the industry is further
expected to spur the growth of market over the next five years. However, availability of cheaper alternatives for cleaning purposes can hamper the growth of market during forecast years.
Additionally, low level of awareness and cost sensitive population especially in the developing nations might hinder the growth of market.
The global surface cleaner market is segmented based on product, form, packaging, distribution channel, company and region. Based on product, the market can be fragmented into floor cleaner,
specialized cleaner and multi-purpose cleaner. The multi-purpose cleaner segment is expected to dominate the market during the forecast period. This can be ascribed to the growing popularity of
these products among the population. Based on form, the market can be categorized into liquid, powder, wipes and others. The liquid segment is expected to dominate the market since most of the
surface cleaners that are available, are in liquid form only. On the contrary, the wipes segment is expected to register the highest growth during the forecast period. This can be ascribed to the
various advantages such as zero water consumption, lesser chances of cross contamination as compared to other forms, ease of use, among others, associated with wipes. Also, growing awareness
among the population has led to an increase in the adoption of wipes, thereby anticipated to drive the growth of segment over the next few years.
Reckitt Benckiser Group plc, Hindustan Unilever Limited, S. C. Johnson & Son, Inc., Dabur India Limited, Jyothy Laboratories Limited, Venky’s (V H Group), The Clorox Company, Fena Private
Limited, Future Consumer Enterprise Ltd., Strategi Herbals Private Limited, Henkel, Bombril, Colgate Palmolive, McBride, Church & Dwight Co. Inc., Kao Corporation, Godrej Consumer Products,
Seventh Generation, Procter & Gamble, Avmor and others are some of the leading players operating in global surface cleaner market. The companies operating in the market are using organic
strategies such as product launches, mergers and collaborations to boost their share.
“Asia-Pacific is expected to dominate the surface cleaner market during the forecast years, owing to the increasing awareness pertaining to hygiene & sanitation in the region. Additionally, rising
disposable income and shifting focus of the population towards healthy living is further expected to propel the market over the next five years. Moreover, key manufacturers are also setting up their
manufacturing units in the region, which is anticipated to positively impact the market growth through 2025.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.

19. 19
Sample Data - Snapshot
Global Surface Cleaner Market Size, By Value (USD Million) & Volume (Tonnes), 2015-2025F
5.00 6.00 7.00 8.00 9.00 10.00 11.00 12.00 13.00 14.00 15.00
10.00 20.00 30.00 40.00 50.00 60.00 70.00 80.00 90.00 100.00 110.00
2015 2019 2020E 2025F
By Value (USD Million)
By Volume (Tonnes)
CAGR BY VALUE: XX%
CAGR BY VOLUME: XX%
CAGR BY VALUE: XX%
CAGR BY VOLUME: XX%
North America Surface Cleaner Market Share, By Product, By Value, 2015–2025F
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
33%
34%
34%
34%
34%
34%
34%
34%
34%
34%
34%
34%
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
Floor Cleaner Specialized Cleaner Multi-Purpose Cleaner
United States Surface Cleaner Market Share, By Form, By Value, 2015–2025F
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
25%
2015
2016
2017
2018
2019
2020E
2021F
2022F
2023F
2024F
2025F
Liquid Powder Wipes Others

20. 20
Report Ordering
Report Name: GLOBAL SURFACE CLEANER MARKET
FORECAST & OPPORTUNITIES
2015 – 2025
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21. About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas
to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting
models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and
global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the
market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or
complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand.
However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results
obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together
with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal
consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.
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