Australia Tire Market Forecast and opportunities 2026

MARKET INTELLIGENCE. CONSULTING
www.techsciresearch.com
2016–2026
AUSTRALIA TIRE MARKET
Forecast and Opportunities
Published: September 2021

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Automotive
Table of Contents
S. No. Contents
1. Product Overview
2. Research Methodology
3. Executive Summary
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Brand Recall
4.3. Brand Switching
4.4. Brand Satisfaction Level
5. Australia Tire Market Outlook, 2016-2026F
5.1. Market Size & Forecast
5.1.1. By Value (USD Billion) & Volume (Million Units)
5.2. Market Share & Forecast (By Volume)
5.2.1.
By Vehicle Type (Passenger Car, Light Commercial Vehicle (LCV), Two-Wheeler, Medium
& Heavy Commercial Vehicle (M&HCV), OTR and Two-Wheeler)
5.2.2. By Tire Construction Type (Radial, Bias)
5.2.3. By Sales Channel (Offline, Online)
5.2.4. By Price Segment (Ultra Budget, Budget and Premium)
5.2.5. By Region
5.2.6. By Top Five Cities (2020)
5.2.7. By Company (2020)
5.3. Vehicle Fleet Size, 2016-2026
5.4. Market Map (By Vehicle Type, By Region)

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S. No. Contents
6. Australia Passenger Car Tire Market Outlook, 2016-2026F
6.1.1. By Value & Volume
6.2.1. By Vehicle Type (Hatchback, Sedan and SUV/MPV)
6.2.2. By Tire Construction Type
6.2.3. By Sales Channel
6.2.4. By Rim Size
6.2.5. By Price Segment
6.3. Prominent Tire Sizes
6.4. Passenger Car Fleet Size, 2016-2026
7. Australia Light Commercial Vehicle (LCV) Tire Market Outlook, 2016-2026F
7.2.1. By Vehicle Type (Pickup Truck, Panel Van)
7.2.4. By Rim Size
7.4. Light Commercial Vehicle Fleet Size, 2016-2026
Table of Contents

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S. No. Contents
8. Australia Medium & Heavy Commercial Vehicle (M&HCV) Tire Market Outlook, 2016-2026F
8.2.1. By Vehicle Type (Truck and Bus)
8.2.4. By Rim Size
8.4. Medium & Heavy Commercial Vehicle Fleet Size, 2016-2026
9. Australia OTR Tire Market Outlook, 2016-2026F
9.2.1.
By Application Type (Mining Vehicles, Construction & Industrial Vehicles, Agriculture
Vehicles, Others)
9.2.4. By Rim Size
9.4. Tractor Fleet Size, 2016-2026
Table of Contents

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S. No. Contents
10. Australia Two-Wheeler Tire Market Outlook, 2016-2026F
10.2.1. By Vehicle Type (Motorcycle, Scooters/Mopeds)
10.2.4. By Rim Size
10.4. Two-Wheeler Fleet Size, 2016-2026
11. Import-Export Analysis
12. Supply Chain Analysis
13. Market Dynamics
13.1. Drivers
13.2. Challenges
14. Market Trends and Developments
15. Policy and Regulatory Landscape
16. Prominent Dealers/Distributors
17. Australia Economic Profile
18. Impact of COVID-19 on Australia Tire Market
Table of Contents

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S. No. Contents
19. Competitive Landscape
19.1. Bridgestone Australia Limited
19.2. Goodyear & Dunlop Tyres (Aust) Pty Ltd
19.3. Yokohama Tyre Australia Pty Ltd
19.4. Michelin Australia Pty. Ltd.
19.5. Kumho Tyre Australia Pty Ltd
19.6. Hankook Tyre Australia Pty. Ltd.
19.7. Continental Tyres of Australia Pty Ltd.
19.8. Pirelli Tyres Australia Pty Ltd.
19.9. Toyo Tyre & Rubber Australia Limited
19.10. Federal Tyres Australia
20. Strategic Recommendations
21. About Us & Disclaimer
Table of Contents

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Automotive
Scope of Report
Product of Interest (POI): Tire
Review Period
2016 – 2019
Base Year
2020
Estimated Year
2021
Forecast Period
2022 – 2026
Year Range
Tire is a ring like component that encircles the vehicle’s rim and meets the ground. Tires are filled with
compressed air to provide a gripping surface for traction on the surface over which the vehicle travels. Most
vehicles are equipped with pneumatic tires where air is held under pressure inside the tire. Since tire
production began, natural rubber is extensively used in fabrication of tires. However, the modern tires make
use of materials like synthetic rubber, fabric, steel wires, carbon black, etc. adding advanced characteristics to
the tires.
AUSTRALIA TIRE MARKET
Market Segmentation
VEHICLE TYPE
• Passenger Car
• Light Commercial
Vehicle (LCV)
• Medium and Heavy
Commercial Vehicle
(M&HCV)
• Off the Road (OTR)
• Two-Wheeler
• Northern Territory
• New South Wales
• Victoria
• Tasmania
• Queensland
• Western Australia
• South Australia
• Australian Capital Territory
TIRE CONSTRUCTION TYPE
PRICE SEGMENT
REGION
• Radial
• Bias
SALES CHANNEL
• Offline
• Online
• Ultra Budget
• Budget
• Premium

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Automotive
A
C
B
Primary
Research
Company
Analysis
Desk
Research
❑ Identifying Key Opinion
Leaders
❑ Questionnaire Design
❑ In-depth Interviews
❑ Market Participants
❑ Key Strengths
❑ Recent
Developments
❑ Market Changing
Aspects/Dynamics
❑ Government
Policies
❑ Final Conclusion
❑ LinkedIn
❑ TechSci Internal
Database
❑ Factiva
❑ Hoovers
Paid Sources
❑ Company Website
❑ Company Annual
Reports
❑ White Paper Study
❑ Financial Reports
❑ Investor
Presentations
❑ Regulatory Body
❑ Associations, etc.
Secondary
Research
Primary
Research
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
Insights
Business
Solution
•In-depth secondary research was conducted to
determine top players in the Australia tire
market, overall market size and segmental
market size.
Market Profiling
•In order to conduct industry experts’ interviews,
TechSci formulated a detailed questionnaire.
Formulating Questionnaire
•List of industry players and industry specialists
was developed.
Developing List of Respondents
•TechSci conducted interviews with industry
experts and industry players for data collection
and verification.
Data Collection
•Data obtained as a result of primary and
secondary research was validated through
rigorous triangulation.
Data Validation
•The data was scrutinized using MS-Excel and
statistical tools, such as Time Series Analysis,
etc. to obtain qualitative and quantitative
insights about the Australia Tire market.
Data Analysis
Research Methodology

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Baseline Methodology:
For the study, TechSci Research gathered information through primary research surveys with leading tire OEMs operating across
the country. We also put through an exhaustive search of credible paid databases, such as BusinessWeek, Factiva, Hoovers, etc.,
including our internal database. Our team of analysts has then prudently evaluated all the collected information and presented the
same in chronological order to depict a meaningful and clear picture of the Australia tire market. While compiling the data, we have
also cross checked all the collected information from multiple sources and data warehouses in order to present the most accurate
and precise information of Australian tire industry. All the data representation done in the report is in calendar year period. For
instance, the year 2020 denotes period between 1st January 2020 and 31st December 2020 until mentioned otherwise.
Primary Research – Partial List of Companies Interviewed Few Sources of Secondary Research
S. No. Company/Dealers & Distributor Names
1. Bridgestone Australia Limited
2. Goodyear & Dunlop Tyres (Aust) Pty Ltd
3. Yokohama Tyre Australia Pty Ltd
4. Michelin Australia Pty. Ltd.
5. Kumho Tyre Australia Pty Ltd
6. Hankook Tyre Australia Pty. Ltd.
7. Continental Tyres of Australia Pty Ltd.
8. Pirelli Tyres Australia Pty Ltd.
9. Toyo Tyre & Rubber Australia Limited
10. Federal Tyres Australia
S. No. Secondary Sources
1. OICA
2. World Bank
3. FCAI
4. Industry Magazines
5. Credible Paid Database

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Vehicle Sales & Fleet Size
In order to analyze the Australia tire market, historical and current year vehicle sales and fleet size data was collected through
various secondary sources and credible data portals. TechSci Research has also maintained database for vehicle sales and fleet size
for all vehicle types, which is regularly updated through various primary research surveys and secondary sources such as tire
associations & government publications.
Tire Demand
Due to the absence of vehicle manufacturers in Australia, the tire demand in the country primarily comes from replacement tire sales
only. Replacement tire demand of a particular country is directly dependent on the country’s vehicle fleet size and historical vehicle
sales. Replacement tire demand is calculated by multiplying vehicle fleet with replacement tire ratio, which is obtained by conducting
a series of surveys with car owners and dealers to understand the frequency of tire replacement, as it varies for different countries
depending upon the country’s road conditions, climate, economic and regulatory policies, etc. The replacement ratio is expressed in
terms of percentage. For example, in case of two-wheeler, replacement ratio is considered 100% if two tires are replaced per vehicle
per year.
For instance, for two-wheeler replacement tire demand calculation:
The calculated replacement tire demand data is further analyzed by TechSci Research through Delphi technique, i.e., multiple rounds
of telephonic interviews with tire companies/dealers in Australia. The information collected is then cross-verified through industry
experts and secondary sources, such as annual reports and paid databases to generate meaningful results.
For forecasting the numbers, we have used time series analysis along with regression analysis, followed by judgmental analysis.
Two-wheeler Fleet Size
(Volume)
X
Replacement Ratio
(%)
X No. of Tires =
Replacement
Tire Demand
100,000 X 19% X 2 = 38,000 Tires

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Automotive
Industry Brief
According to TechSci Research report, “Australia Tire Market By Vehicle Type (Passenger Car, LCV, M&HCV, OTR and Two-Wheeler), By Tire
Construction Type (Radial and Bias), By Sales Channel (Offline and Online), By Price Segment (Ultra Budget, Budget and Premium), By Region,
Competition, Forecast & Opportunities, 2026”, Australia tire market is anticipated to reach USD2.70 billion at a CAGR of 4.19% by 2026 because
of escalating fleet size of the vehicles, which is uplifting the aftermarket demand for tires in Australia. The increase in per capita income has out-
turned an increase in the purchasing power as well as rising quality of living. This is resulting in the growth of vehicle sales as well as an
extension of fleet size, leading the way towards growth in the replacement demand for tires in Australia. Owing to a rapid increase of new models
of cars are being launched due to high interest and fondness among the Australian citizens, numerous passenger car producers are emphasizing
the insertion of new models with upgraded safety features. The demand for passenger cars is going to remain high in the upcoming years, which
is supposed to further boost the demand for tires in Australia through 2026. However, during the COVID-19 pandemic, which led to an economic
crunch in 2020, the country's automotive sales dipped considerably. After the long and hugely adverse impact of COVID-19 lockdown, the tire
market has again gained some boost in Australia. Following a compelling cutback in production and sales in recent months, vehicle production
has resumed, with sales also arising up, concluding in increased demand of tires sales via e-commerce websites are also benefiting the tires
market to cope up after the COVID-19.
Australia Tire market can be segmented based on vehicle type, tire construction type, sales channel, price segment and region. On the basis of
price segment, the ultra-budget vehicles are dominating the overall Australia tire market with more than 2/5th of total market share. However, the
budget segment is projected to witness the fastest growth in the forecast period in the market. On the basis of vehicle type, passenger car tires
are leading the Australia tire market with more than half of the total market followed by LCV, M&HCV, two-wheeler and OTR. The people in
Australia are preferring sports utility vehicle (SUVs) in passenger car segment, therefore, it is expected that passenger car tires will be in in
demand as compared to any other tires, therefore it will increase at a higher CAGR in comparison to other vehicle types. On the basis of tire
construction type, radial tires are dominating in Australia tire market over bias tire with almost 3/4th of the total share. This is mainly due to high
demand in passenger cars and because of increasing fleet of passenger cars it is expected that it will dominate the market in upcoming years
also.
Bridgestone Australia LTD, Goodyear & Dunlop Tires (Aust) Pty Ltd, Yokohama Tire Australia Pty Ltd, Michelin Australia Pty. Ltd, Kumho Tyre
Australia Pty Ltd. are the key players developing advanced technologies and launching new products to stay competitive in the market. Other
competitive strategies include mergers and acquisitions, new product developments and also increase their marketing activities and enriching
product portfolio across the country to increase their customer outreach.
“In 2020, passenger car tires accounted for the largest share of around 69% in Australia tire market and it is expected to dominate in the forecast
period also. In the forecast period also, it is expected that passenger car tires will dominate because of increasing sales and growing fleet size of
passenger cars in Australia.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management
consulting firm.

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Sample Data - Snapshot
Australia Tire Market Size, By Value (USD Billion), 2016-2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
0.00
0.50
1.00
1.50
2.00
2.50
3.00
Value (USD Billion)
CAGR 2016-2020
By Value: xx%
CAGR 2021E-2026F
By Value: xx%
Australia Tire Market Share, By Vehicle Type, By Volume, 2016–2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Passenger Car 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00% 5.00%
LCV 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
M&HCV 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00%
OTR 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00%
Two-Wheeler 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00%
Australia Light Commercial Vehicle Tire Market Share, By Tire Construction Type, By Volume, 2016–2026F
2016 2017 2018 2019 2020 2021E 2022F 2023F 2024F 2025F 2026F
Radial 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00%
Bias 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00%

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Automotive
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Report Name: AUSTRALIA TIRE MARKET
Forecast and Opportunities
2016–2026
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About Us & Disclaimer
TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in
number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The
proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’
model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich
evaluation of the opportunities available in the market.
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The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely,
accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers
reliable and first hand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or
omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this
report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market
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