Etop Ikpe, Co-CEO of DealDey on hyperlocal possibilities and peer-to-peer commerce.
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2. KEY MOBILE ACTIVITIES
OF A USER
Many activities. No time.
Calls
Social/Chat
Content – Photos, Videos, Info
E-Commerce/Payments
3. THE INTERNET IS
EVOLVING
Chat/Social channels have
integrated most User activities
E-commerce
Calls
Social
E-commerce
Chat
Content
REFERRALS
4. E-commerce
Calls
Social
Chat
Content
REFERRALS?
DOES THIS MEAN DEATH
TO E-COMMERCE
PLATFORMS?
Referral Strategies become obsolete