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TATUM-LEE LOUW
HONOURS: CRITICAL MEDIA STUDIES 210741
CONTENT WRITING PORTFOLIO
"DREAMS
DON'T WORK
UNLESS YOU
DO"
JOHN C. MAXWELL
CONTENTS
A b o u t M e
W h y I w a n t t o j o i n
W o r k S a m p l e s
T e s t i m o n i a l s
C u r r i c u l u m V i t a e
C o n t a c t M e
WRITER | JOURNALIST | POET
C O N T E N T W R I T I N G P O R T F O L I O
About Me
I currently hold a Bachelor of Arts degree in Language
and Communications which completed at the University of
the Western Cape. I am still in the process of gaining work
experience in my subject of study; I worked as a digital
content developer at Livity Life Digital Magazine and
currently work as a Junior Copy Editor at Fetola.
I have a particular interest in the critical analysis of text
and literacy practices and chose this particular field
because I have a great passion for literature. I enjoy
learning about the way in which people communicate and
establish meaning, particularly how this is done in
different languages, and this sparked a curiosity to
become more acquainted with various accents and
dialects, and how they are socially constructed into their
various linguistic identities.
I have spent a great deal of time volunteering my time to
enrich my community. During holidays I volunteer at my
local Library, and I have also been part of the Read to
Rise NGO­ which focuses on empowering primary school
learners through literature, book ownership and literacy
campaigns.
W H Y I W A N T T O J O I N
T H I S P R O G R A M M E
CONTENT WRITING PORTFOLIO
12 Giloi Crescent,
Westgate,
Mitchells Plain
7785
25 October 2016
MOTIVATIONAL LETTER TO STUDY HONOURS: CRITICAL MEDIA STUDIES 210741
To whom it may concern,
My name is Tatum-Lee and I am a part of the Alumni of the University of the Western Cape, where I
have completed my BA degree in 2015. I have made the necessary preparations to continue my
postgraduate degree in Critical Media studies and I have always envisioned completing a
postgraduate degree at the University of the Western Cape. It is with great determination that I am
writing this letter of motivation, for your consideration to be a part of this Honors programme on a
Part –time Basis.
In my final year at the University, I had 13 modules which I successfully completed and went on to
graduate on the 14th of April in 2016. I have had my poetry published in the first edition of the UWC
graduate journal of research and creative writing and have participated in various programmes in
and around the campus community, specifically the S.H.O.U.T UWC programme.
This year, I have had more than enough time to plan considerably for the next phase of my career,
including gaining the necessary experience in media. I believe these experiences will enhance my
pursuit of a postgraduate degree. I have just recently completed my digital content producer
traineeship at Live Magazine South Africa, where I have had the opportunity to combine my BA
degree with practical experience, through pitching and producing articles, from humorous listicles
to political stories, which have all been published. I have mentored and trained by prominent South
African Editors and columnists such as Joonji Mdyogolo, former editor of the Oprah Magazine South
Africa, as well as Sisanda Ntshinga, the current editor, and mentor of Live Magazine South Africa.
I have volunteered extensively at literary organisations, including ReadtoRise; an organization
founded by the social philosopher, author, and poet Athol Williams. I have been a Library assistant
at Rockland’s library for eight years, where I have been taught all about the Libraries information
systems and how to manage it effectively.
I hope my body of work demonstrates my passion for continuous learning. I have used the time
after completing my undergraduate degree, to better myself for when this opportunity presented
itself again. It is with this zeal and enthusiasm to continue to pursue my studies that I appeal to you
to consider my application to this course specifically.
Sincerely,
Tatum Lee Louw
W O R K
S A M P L E S
CONTENT WRITING PORTFOLIO
WORK SAMPLESWORK SAMPLES
10 FUNNY REACTIONS
INSTAGRAM’S
CHANGES
6 COLOURED MUSICIANS
YOU SHOULD NOT BE
SLEEPING ON
Published: 29 Mar '16
Live Magazine
MARK FITZGIBBON IS A
VLOGGER WHO’S
ADDING “CAPE
HUMOUR” TO YOUTUBE
Click to view article
Published: 11 April '16
Live MagazinE
Click to view article
Published: 15 April '16
Live MagazinE
Click to view article
(Collaborative piece with
Elzane Campher)
WORK SAMPLESWORK SAMPLES
THE FRIEND ZONE
SURVIVAL KIT
‘I DON’T WANT MY KIDS
GROWING UP IN THIS
PLACE’- BLIKKIESDORP
RESIDENT
Published: 15 May '16
Live Magazine
SOUTH AFRICAN CAINE
PRIZE WINNER,
LIDUDUMALINGANI
MQOMBOTHI, ON HIS 6
MOST IMPORTANT BOOKS
Click to view article
Published: 24 June '16
Live MagazinE
Click to view article
Published: 10 June '16
Live Magazine
Click to view article
SPECIAL PIECESSPECIAL PIECES
‘FOR THE GIRL WHO
LOST HER VOICE’
ALL SELF-PUBLISHED/OPINION
PIECES CAN BE FOUND ON MY
BLOG
UWC Graduate Journal of
Research and Creative
Writing. Volume 1.
Issue1
Click to view article Click to view blog
T E S T I M O N I A L S
CONTENT WRITING PORTFOLIO
27 September 2016
Livity Africa
Unit 1, The Stockyard
3 Ravenscraig Road
Woodstock
Cape Town
SUBJECT: TESTIMONIAL LETTER FOR TATUM-LEE LOUW
To whom it may concern,
I am happy to recommend Tatum-lee Louw for the Honours Course in Media Research and Practice
at UCT.
I have had the pleasure of working with Tatum-Lee at Live Magazine as one of the eight digital
content producers I mentor in our Cape Town offices.
She is organized, efficient, proactive and willing to do whatever is needed to get a particular task
finished.
There have been and are often last-minute deadlines, and her cooperative attitude and willingness
to go the extra mile were important and appreciated.
She is also a dependable team player and her mature outlook ensures a logical and practical
approach to her endeavours. Tatum-lee would be an asset to any organization, and I am happy to
give her my wholehearted endorsement.
Because of her ambition, professionalism and great commitment Tatum-lee deserves serious
consideration as a potential candidate for the Honours course, and I recommend her highly.
Sincerely,
Sisanda Ntshinga
Editor & Content Mentor
Live Magazine
078 651 4514
VALHALLA PARK LIBRARY
ANGELA STREET VALHALLA PARK 7490
www.capetown.gov.za
Making progress possible. Together.
COMMUNITY SERVICES
LIBRARY & INFORMATION SERVICES
Theresa Denton
Senior Librarian
T: 021 444 5460 F:
E: theresa.denton@capetown.gov.za
2016-10-07
TO WHOM IT MAY CONCERN
I am writing this reference on behalf of Tatum who is applying for a library degree at your
university. I have known Tatum-Lee Louw from the time when she became a library member
as a child at Rocklands library.
She is an avid reader and she loved the library and books. She proved to be responsible,
conscientious and dedicated. She has experience and knowledge of library systems,
shelving, library administration, reference interviews and library materials.
As her manager I had the privilege to observe her excellent work ethic as well as her
dedication to her studies while she volunteered at the library. She showed immense working
efficiency, knowledge and skills in conducting research. She performed her duties to the best
of her ability and will always ask if she is not sure of something. She is passionate about
libraries, writing in particular and people.
I evaluate Tatum as intelligent, dependable, dedicated person, who is ready to achieve her
goals. I am positive, that she would be a tremendous asset to your program and I highly
recommend her to you without reservation. If you have any further questions with regard to
her background or qualifications, please do not hesitate to contact me.
Sincerely
Theresa Denton
Senior Librarian
Cell: 0833311029
Work: 021/4445160/1
T E L L T H E M M I N I S T R I E S I N T E R N A T I O N A L
NPO 0 9 1 - 1 6 6
25 October 2016
SUBJECT: TESTIMONIAL LETTER FOR TATUM-LEE LOUW
To Whom it may concern,
I am happy to recommend Tatum-lee Louw for the Honours Course in Media Research and
Practice at UWC. I have had the pleasure of volunteering with Tatum-Lee at Tellthem Ministries
International, in the Admin team, where she was part of the Media and Publications section.
She is always eager to get tasks completed and is usually the first one to volunteer to do something.
I know her to be someone who always goes the extra mile and who can follow instructions. She has
always displayed her dedication to lifelong learning and is known in the organisation as the “book
worm.”
She is a reliable team player and her desire to learn makes her a great asset to the organisation.
Tatum-lee would be a great addition to the postgraduate programme and will definitely contribute
to the body of work in her chosen field of study. I believe she has a great future ahead of her
because she carries determination and an unquenchable hunger to learn.
Sincerely,
Laverne Fredericks
Editor & Publications Lead
Tellthem Ministries International|
+27 83 297 6665
lavernef@tellthemministries.org
www.tellthemministries.org
P.O Box 803 Westridge, 7802 | or Cnr Alpha & Bravo Street, Town Centre Industrial, Mitchells Plain, 7785
C U R R I C U L U M V I T A E
CONTENT WRITING PORTFOLIO
TATUM LEE LOUW Writer / Journalist/ Poet
louwtatumlee@gmail.com
FULL NAME
ABOUT ME
Date of Birth:
Identity Number:
Languages:
Nationality:
Marital Status:
Criminal Record:
Health:
Drivers:
I completed a Bachelor of Arts degree in Language,
Communications and Society at the University of the
Western Cape. I am enthusiastic about using the skills I
have been equipped with at my tertiary institution to
the benefit of the company/organization should the
opportunity present itself. I am an avid reader and
writer and I take pride in my work, especially in the
area of creative writing.
Bachelor of Arts Degree: Language,
Communications and Society
University of the Western Cape
Language Research, Multi-linguism in
Society, Business communication,
Advanced Functional Grammar
TATUM LEE LOUW
ADDRESS
12 GILOI CRESCENT,
WESTGATE, MITCHELLS
PLAIN, 7785
CONTACT
+27 74 736 7079
louwtatumlee@gmail.com
Matric
Mondale High School
English, Afrikaans, History, Business
Economics, Geography, and
Mathematical Literacy
EDUCATION
25 November 1994
941125 0245 081
English & Afrikaans
South African
Single
None
Excellent
Code 8
Blog:
justwrite247@wordpress.com
March 2016
March 2012
PERSONAL
First Poetry Piece Published - UWC Graduate
Journal of Research
and Creative Writing
My piece was concerning violence against woman
and children (Titled: for the girl who lost her voice;
P10, Volume 1 2015 -
https://uwcjournal.wordpress.com/Dec 2014 – Jan
2015
First Radio Debut- CCFM
I had the privilege of presenting some of my own
poetry with Natalie Rae Denton on one of the shows.
SPECIAL ACHIEVEMENTS HOBBIES
Reading
Writing
Youth Development
Poetry
TATUM LEE LOUW Writer / Journalist/ Poet
louwtatumlee@gmail.com
Blog:
justwrite247@wordpress.com
Feb 2013 –
April 2013
Intern- Grad24
Media 24
Reference: Anusha Forbes
071 516 7988
June 2013 –
June 2014
Promoter (Part time)
3D Marketing
Reference: Julian Julies
082 876 6928
Dec 2014 –
Jan 2015
Merchandiser (Contract)
3D Marketing
Reference: Julian Julies
082 876 6928
Nov 2014 Library Assistant (Volunteer)
Rocklands Library
Reference: Theresa Denton
021 392 4109
June 2015 –
Dec 2015
Reader
Read to Rise Program
Reference: Taryn Lock
taryn@readtorise.co.za
Feb 2016
- June 2016
EXPERIENCE
Digital Content Producer
Livity Africa Live Magazine
Reference: Sabelo Mchabela
sabelo@livityafrica.co.uk
1 Sept 2016
- Current
Junior copy editor
Fetola
Reference: Sabelo Mchabela
sabelo@livityafrica.co.uk
1 2 G I L O I C R E S C E N T ,
W E S T G A T E , M I T C H E L L S
P L A I N , 7 7 8 5
P O S T A L A D D R E S S
l o u w t a t u m l e e @ g m a i l . c o m
E M A I L
+ 2 7 7 4 7 3 6 7 0 7 9
T E L E P H O N E

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  • 3. CONTENTS A b o u t M e W h y I w a n t t o j o i n W o r k S a m p l e s T e s t i m o n i a l s C u r r i c u l u m V i t a e C o n t a c t M e
  • 4. WRITER | JOURNALIST | POET C O N T E N T W R I T I N G P O R T F O L I O About Me I currently hold a Bachelor of Arts degree in Language and Communications which completed at the University of the Western Cape. I am still in the process of gaining work experience in my subject of study; I worked as a digital content developer at Livity Life Digital Magazine and currently work as a Junior Copy Editor at Fetola. I have a particular interest in the critical analysis of text and literacy practices and chose this particular field because I have a great passion for literature. I enjoy learning about the way in which people communicate and establish meaning, particularly how this is done in different languages, and this sparked a curiosity to become more acquainted with various accents and dialects, and how they are socially constructed into their various linguistic identities. I have spent a great deal of time volunteering my time to enrich my community. During holidays I volunteer at my local Library, and I have also been part of the Read to Rise NGO­ which focuses on empowering primary school learners through literature, book ownership and literacy campaigns.
  • 5. W H Y I W A N T T O J O I N T H I S P R O G R A M M E CONTENT WRITING PORTFOLIO
  • 6. 12 Giloi Crescent, Westgate, Mitchells Plain 7785 25 October 2016 MOTIVATIONAL LETTER TO STUDY HONOURS: CRITICAL MEDIA STUDIES 210741 To whom it may concern, My name is Tatum-Lee and I am a part of the Alumni of the University of the Western Cape, where I have completed my BA degree in 2015. I have made the necessary preparations to continue my postgraduate degree in Critical Media studies and I have always envisioned completing a postgraduate degree at the University of the Western Cape. It is with great determination that I am writing this letter of motivation, for your consideration to be a part of this Honors programme on a Part –time Basis. In my final year at the University, I had 13 modules which I successfully completed and went on to graduate on the 14th of April in 2016. I have had my poetry published in the first edition of the UWC graduate journal of research and creative writing and have participated in various programmes in and around the campus community, specifically the S.H.O.U.T UWC programme. This year, I have had more than enough time to plan considerably for the next phase of my career, including gaining the necessary experience in media. I believe these experiences will enhance my pursuit of a postgraduate degree. I have just recently completed my digital content producer traineeship at Live Magazine South Africa, where I have had the opportunity to combine my BA degree with practical experience, through pitching and producing articles, from humorous listicles to political stories, which have all been published. I have mentored and trained by prominent South African Editors and columnists such as Joonji Mdyogolo, former editor of the Oprah Magazine South Africa, as well as Sisanda Ntshinga, the current editor, and mentor of Live Magazine South Africa. I have volunteered extensively at literary organisations, including ReadtoRise; an organization founded by the social philosopher, author, and poet Athol Williams. I have been a Library assistant at Rockland’s library for eight years, where I have been taught all about the Libraries information systems and how to manage it effectively. I hope my body of work demonstrates my passion for continuous learning. I have used the time after completing my undergraduate degree, to better myself for when this opportunity presented itself again. It is with this zeal and enthusiasm to continue to pursue my studies that I appeal to you to consider my application to this course specifically. Sincerely, Tatum Lee Louw
  • 7. W O R K S A M P L E S CONTENT WRITING PORTFOLIO
  • 8. WORK SAMPLESWORK SAMPLES 10 FUNNY REACTIONS INSTAGRAM’S CHANGES 6 COLOURED MUSICIANS YOU SHOULD NOT BE SLEEPING ON Published: 29 Mar '16 Live Magazine MARK FITZGIBBON IS A VLOGGER WHO’S ADDING “CAPE HUMOUR” TO YOUTUBE Click to view article Published: 11 April '16 Live MagazinE Click to view article Published: 15 April '16 Live MagazinE Click to view article (Collaborative piece with Elzane Campher)
  • 9. WORK SAMPLESWORK SAMPLES THE FRIEND ZONE SURVIVAL KIT ‘I DON’T WANT MY KIDS GROWING UP IN THIS PLACE’- BLIKKIESDORP RESIDENT Published: 15 May '16 Live Magazine SOUTH AFRICAN CAINE PRIZE WINNER, LIDUDUMALINGANI MQOMBOTHI, ON HIS 6 MOST IMPORTANT BOOKS Click to view article Published: 24 June '16 Live MagazinE Click to view article Published: 10 June '16 Live Magazine Click to view article
  • 10. SPECIAL PIECESSPECIAL PIECES ‘FOR THE GIRL WHO LOST HER VOICE’ ALL SELF-PUBLISHED/OPINION PIECES CAN BE FOUND ON MY BLOG UWC Graduate Journal of Research and Creative Writing. Volume 1. Issue1 Click to view article Click to view blog
  • 11. T E S T I M O N I A L S CONTENT WRITING PORTFOLIO
  • 12. 27 September 2016 Livity Africa Unit 1, The Stockyard 3 Ravenscraig Road Woodstock Cape Town SUBJECT: TESTIMONIAL LETTER FOR TATUM-LEE LOUW To whom it may concern, I am happy to recommend Tatum-lee Louw for the Honours Course in Media Research and Practice at UCT. I have had the pleasure of working with Tatum-Lee at Live Magazine as one of the eight digital content producers I mentor in our Cape Town offices. She is organized, efficient, proactive and willing to do whatever is needed to get a particular task finished. There have been and are often last-minute deadlines, and her cooperative attitude and willingness to go the extra mile were important and appreciated. She is also a dependable team player and her mature outlook ensures a logical and practical approach to her endeavours. Tatum-lee would be an asset to any organization, and I am happy to give her my wholehearted endorsement. Because of her ambition, professionalism and great commitment Tatum-lee deserves serious consideration as a potential candidate for the Honours course, and I recommend her highly. Sincerely, Sisanda Ntshinga Editor & Content Mentor Live Magazine 078 651 4514
  • 13. VALHALLA PARK LIBRARY ANGELA STREET VALHALLA PARK 7490 www.capetown.gov.za Making progress possible. Together. COMMUNITY SERVICES LIBRARY & INFORMATION SERVICES Theresa Denton Senior Librarian T: 021 444 5460 F: E: theresa.denton@capetown.gov.za 2016-10-07 TO WHOM IT MAY CONCERN I am writing this reference on behalf of Tatum who is applying for a library degree at your university. I have known Tatum-Lee Louw from the time when she became a library member as a child at Rocklands library. She is an avid reader and she loved the library and books. She proved to be responsible, conscientious and dedicated. She has experience and knowledge of library systems, shelving, library administration, reference interviews and library materials. As her manager I had the privilege to observe her excellent work ethic as well as her dedication to her studies while she volunteered at the library. She showed immense working efficiency, knowledge and skills in conducting research. She performed her duties to the best of her ability and will always ask if she is not sure of something. She is passionate about libraries, writing in particular and people. I evaluate Tatum as intelligent, dependable, dedicated person, who is ready to achieve her goals. I am positive, that she would be a tremendous asset to your program and I highly recommend her to you without reservation. If you have any further questions with regard to her background or qualifications, please do not hesitate to contact me. Sincerely Theresa Denton Senior Librarian Cell: 0833311029 Work: 021/4445160/1
  • 14. T E L L T H E M M I N I S T R I E S I N T E R N A T I O N A L NPO 0 9 1 - 1 6 6 25 October 2016 SUBJECT: TESTIMONIAL LETTER FOR TATUM-LEE LOUW To Whom it may concern, I am happy to recommend Tatum-lee Louw for the Honours Course in Media Research and Practice at UWC. I have had the pleasure of volunteering with Tatum-Lee at Tellthem Ministries International, in the Admin team, where she was part of the Media and Publications section. She is always eager to get tasks completed and is usually the first one to volunteer to do something. I know her to be someone who always goes the extra mile and who can follow instructions. She has always displayed her dedication to lifelong learning and is known in the organisation as the “book worm.” She is a reliable team player and her desire to learn makes her a great asset to the organisation. Tatum-lee would be a great addition to the postgraduate programme and will definitely contribute to the body of work in her chosen field of study. I believe she has a great future ahead of her because she carries determination and an unquenchable hunger to learn. Sincerely, Laverne Fredericks Editor & Publications Lead Tellthem Ministries International| +27 83 297 6665 lavernef@tellthemministries.org www.tellthemministries.org P.O Box 803 Westridge, 7802 | or Cnr Alpha & Bravo Street, Town Centre Industrial, Mitchells Plain, 7785
  • 15. C U R R I C U L U M V I T A E CONTENT WRITING PORTFOLIO
  • 16. TATUM LEE LOUW Writer / Journalist/ Poet louwtatumlee@gmail.com FULL NAME ABOUT ME Date of Birth: Identity Number: Languages: Nationality: Marital Status: Criminal Record: Health: Drivers: I completed a Bachelor of Arts degree in Language, Communications and Society at the University of the Western Cape. I am enthusiastic about using the skills I have been equipped with at my tertiary institution to the benefit of the company/organization should the opportunity present itself. I am an avid reader and writer and I take pride in my work, especially in the area of creative writing. Bachelor of Arts Degree: Language, Communications and Society University of the Western Cape Language Research, Multi-linguism in Society, Business communication, Advanced Functional Grammar TATUM LEE LOUW ADDRESS 12 GILOI CRESCENT, WESTGATE, MITCHELLS PLAIN, 7785 CONTACT +27 74 736 7079 louwtatumlee@gmail.com Matric Mondale High School English, Afrikaans, History, Business Economics, Geography, and Mathematical Literacy EDUCATION 25 November 1994 941125 0245 081 English & Afrikaans South African Single None Excellent Code 8 Blog: justwrite247@wordpress.com March 2016 March 2012 PERSONAL First Poetry Piece Published - UWC Graduate Journal of Research and Creative Writing My piece was concerning violence against woman and children (Titled: for the girl who lost her voice; P10, Volume 1 2015 - https://uwcjournal.wordpress.com/Dec 2014 – Jan 2015 First Radio Debut- CCFM I had the privilege of presenting some of my own poetry with Natalie Rae Denton on one of the shows. SPECIAL ACHIEVEMENTS HOBBIES Reading Writing Youth Development Poetry
  • 17. TATUM LEE LOUW Writer / Journalist/ Poet louwtatumlee@gmail.com Blog: justwrite247@wordpress.com Feb 2013 – April 2013 Intern- Grad24 Media 24 Reference: Anusha Forbes 071 516 7988 June 2013 – June 2014 Promoter (Part time) 3D Marketing Reference: Julian Julies 082 876 6928 Dec 2014 – Jan 2015 Merchandiser (Contract) 3D Marketing Reference: Julian Julies 082 876 6928 Nov 2014 Library Assistant (Volunteer) Rocklands Library Reference: Theresa Denton 021 392 4109 June 2015 – Dec 2015 Reader Read to Rise Program Reference: Taryn Lock taryn@readtorise.co.za Feb 2016 - June 2016 EXPERIENCE Digital Content Producer Livity Africa Live Magazine Reference: Sabelo Mchabela sabelo@livityafrica.co.uk 1 Sept 2016 - Current Junior copy editor Fetola Reference: Sabelo Mchabela sabelo@livityafrica.co.uk
  • 18. 1 2 G I L O I C R E S C E N T , W E S T G A T E , M I T C H E L L S P L A I N , 7 7 8 5 P O S T A L A D D R E S S l o u w t a t u m l e e @ g m a i l . c o m E M A I L + 2 7 7 4 7 3 6 7 0 7 9 T E L E P H O N E