2. WHAT IS BUSINESS ?
Providing goods and services to
consumer/customer in exchange of some
value.

3. SUCCESS ELEMENTS FOR BUSINESS
 Good Budget
 Product and Services
 Return Of Investment ( ROI )
 Goal
 Marketing

4. BUSINESS FAILURE ELEMENTS
 Poor Budget
 Wrong Choice Of Location
 Cash Overflow
 Fail to Establish a GoodTeam
 Poor Marketing Strategy
 Bad Customer Services
 Bad Product Quality

5. WHAT IS MARKETING
Its a process or technique of promoting,
distributing and selling to the customer.
Creates a
connection in
peoples brain
Marketing must deliver
the profit in the process of
the customer need

6. TYPES OF MARKETING
Traditional Marketing
Traditional marketing refers to any type of promotion,
advertising or campaign .
Methods Such as Billboards, Flyers and newspaper
print ads and Banners .
Digital Marketing
The promotion of products or brands via one or more
forms of electronic media .
Like the Internet , Social media , mobile devices etc .

7. DIGITAL MARKETING CHANNELS

8. ADVANTAGES OF DIGITAL MARKETING
• R theory(Right people, right location, right age,
right time etc.)
• High conversion rate.
• Low cost.
• Two way communication.
• Online presence.
• Can measure business outreach.

9. WEBSITE
AWebsite is collections of web pages.That
contains normal text, images, video and audio etc .
Websites
Based on Functionality Based on Purpose
Static
Dynamic
Responsive
Personal
Informational
E-Commerce
Corporate

10. IMPORTANCE OF DOMAINS
• Domain names are the unique identity of an
individual/organization on web.
• .COM is considered to be the most famous and
popular domain extension more often used for
commercial purpose.
• .NET, .ORG comes next in the race, and if you
want region/country specific go for .CO and
.CO.IN or .CO.UK (depends on country)

11. TOP DOMAIN PROVIDERS
 Go daddy
 Big Rock
 Name cheap
 One and One
Domain Extensions Country Based
.Com ( For Commercial ) . In ( India)
. Net ( ForTechnical ) . Co .in ( India )
. Info ( For Informational) . Us ( USA Based)
. Org ( For Profit )

12. CONTENT MANAGEMENT SYSTEM(CMS)
 CMS : A content management system (CMS) is a
software application that is used to create and
manage digital content.

13. WORDPRESS
Word Press is an web application, it runs
on a hosting server and it is created and
maintained through web browser.
• Open Source
• User friendly
• Supports PHP and My SQL (both are
open source)
• Better SEO
• Thousands of free themes and plug-ins
are available

14. What is Wordpress.com
Provides free hosting for
Word press sites with some
limitations
What is Wordpress.org
Open source site with free usage
of tools and themes etc.

15. GOAL SETTING
 S -- SPECIFIC
 M -- MEANINGFUL
 A -- ACTION ORIENTED
 R -- REALISTIC
 T -- TIME BASED
TARGET THE CUSTOMERS