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



Management
agreement +
  briefing
          Review of
           current
           activity
                  Customer
                   contact
                    points

                             Competitive
                               analysis

                                       Brand review and
                                         development

                                                    Channel + message
                                                        planning


                                                                Agree activity with
                                                                each profit centre

                                                                            Develop
                                                                           integrated
                                                                              plan

                                                                                  Make web site
                                                                                ‘Marketing Central’



                                                                                                      Re-launch
Tarrystone DiGITAL -  Integrating traditional + digital

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Tarrystone DiGITAL - Integrating traditional + digital

  • 1.
  • 3.
  • 4.
  • 5.
  • 6. Management agreement + briefing Review of current activity Customer contact points Competitive analysis Brand review and development Channel + message planning Agree activity with each profit centre Develop integrated plan Make web site ‘Marketing Central’ Re-launch