New brand slides 2015
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New Rotary Brand slides 2015
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New brand slides 2015
- 1. STRENGTHENING ROTARY | 1 LOCKUPS
- 2. STRENGTHENING ROTARY | 2 LOGO BEST PRACTICES - TO AVOID
- 3. STRENGTHENING ROTARY | 3 SIMPLIFIED LOGO
- 4. STRENGTHENING ROTARY | 4 REGISTERED TRADEMARK SYMBOL - ®
- 5. STRENGTHENING ROTARY | 5 VOICE APPLICATIONS - FACEBOOK We visited Upper Whallop Rotary Club last week, and can report that they are in fine fettle indeed. Many thanks are due to President Jim Scope and his members for making us feel so welcome at the Bridge Inn for their weekly meeting. The meal was excellent and it was good to see so many members supporting their president, with his personal charity, building a school for the underprivileged kids in Zambia. Fifty-two underprivileged school children in Africa are being given hope and a better life by the Upper Whallop community. A project to build a new school for the young children in Zigali, Zambia is well under way, thanks to the town’s thriving Rotary Club. The driving force behind the initiative is the club’s President, Jim Smith and the club was complimented on the project by visiting Rotary District Governor (area chairman) Sheila Grace. Want to learn more? Want to help? Contact John Smith on 01234 56789.
Editor's Notes
- A common question we’ve been receiving a lot lately relates to the best practices for showing the logo for a club or district project with the Rotary International Masterbrand signature (CLICK) or in these case, a club logo (CLICK x2). The rules for this are the same as when creating a signature system for partners outside of Rotary: use what’s known as a lock-up. Basically, the Rotary or club logo on the left-hand side; the partner on the right-hand side, divided by a line. Make sure the Rotary logo is as prominent as the partner logo and that the spacing between the partner logos is equal (if showing more than one, as in this last example CLICK). More details about how to create these can be found on page 21 of the guidelines.
- There are some ways of using the wheel (mark of excellence) that we would like to discourage as they don’t add much to the visual connection with our organization. The benefit of having standardized visuals is that they can be immediately recognized anywhere in the world! The aim is to solidify and enhance Rotary’s public image around the world and we need everyone’s cooperation to succeed! (CLICK) First, use the Rotary colors as specified on page 15 of the Guidelines for the mark of excellence. Our distinctive colors are one more way that others identify us and several alternatives are provided on the Brand Center to download. (CLICK) Secondly, never crop the mark of excellence – the wheel should always be whole. (CLICK) Third, keep the Masterbrand signature clear of outlines, special effects or other graphic elements. Adding elements or using the mark of excellence as part of a broader picture can cause confusion (“Does Rotary build houses? (CLICK) Is it related to the seafood industry?” (CLICK) ) and a clear link to the organization isn’t immediate made. Don’t get me wrong – there are some very clever uses of the wheel image out there (CLICK) but they aren’t necessarily helping build global awareness of Rotary.
- Sometimes the space where the signature is going to appear is small or confined…making it hard to read the words “Rotary International” inside the wheel. For example, when being stitched onto a T-shirt pocket or when displayed in a digital space, like a mobile phone. So then what? (CLICK) A simplified version of the logo was created, without the words and with a clearer central spoke. The reason? The additional “whitespace” within the wheel ensures that the viewers or readers aren't looking at a big gold blob…the elements of the logo are still defined, clear and identifiable, helping with recognition.
- The circle R attached to the logos represents our registered trademark – so when should it be used? Clubs and districts are not required to use the circle “R” as it may cause issues with non-Rotarian print or manufacturers. At the Secretariat office, we use the circle “R” to strengthen our legal ties to the graphic mark. For vendors, we ask that the registered trademark symbol be used in conjunction with the marks whenever possible. If you have any questions or doubts on whether or not to use this, contact RILicensingServices@Rotary.org for help.
- Here’s an example of using the voice straight from the field: this time from Facebook. The version on the left is the before version – let’s take a minute to read it. Without looking at the text, can you tell me what you remember about it? [CLICK - ALLOW AUDIENCE TO NAME A FEW HIGHLIGHTS]. The fact that a school is being built for underprivileged kids in Zambia is buried in this post – and that’s the most engaging aspect! Now let’s take a look at an alternative (CLICK). Right from the start, the focus is on the results and the actions, told in a more inspiring manner. The Rotary term District Governor is explained for external audiences and the post closes with a call to action and contact information. Think about what is the most engaging aspect of your post before sharing it – who am I talking to and what will draw their attention?