1. PRESENTATION ON
HDFC
By : Tanu Chadha
13BSPHH010705

2. About HDFC
 Housing Development Finance Corporation
 Founded in 1977 by Hasmukhbhai Parekh
 HDFC Bank was incorporated in August 1994
 Among the first in new generation commercial
banks
 Registered office in Mumbai, India
 Listed in NSE, BSE, NYSE(ADR)

3. PROFILE OF HDFC BANK
• Type Public
• Founded 1994
• Headquarters HDFC Bank , Mumbai, India
• Industry Banking, Insurance, Capital
Markets and allied industries
• Products Loans, Credit Cards, Savings,
Investment vehicles,
Insurance etc.
• Website www.hdfcbank.com

4. Vision:
To build a World-Class Indian Bank
Mission:
To provide valued added products and services to
customers.
To build sound customer franchises
Commitment to maintain the highest level of ethical
standards, professional integrity, corporate
governance and regulatory compliance.
VISION & MISSION

5. MANAGEMENT OF THE
BANK
Board Of Directors
Independent Directors
• Mr. C.M. Vasudev
• Dr. Pandit Palade
• Mr. Partho Dutta
• Mr. Bobby Parikh
• Mr. A.N. Roy
• Mr. Vijay Merchant
Non Independent Directors
Mr. Keki Mistry
Mrs. Renu Karnad
Mr. Aditya Puri
Mr. Paresh Sukthankar
Mr. Kaizad Bharucha

6. ORGANIZATIONAL
HIERARCHY
Mr. Aditya Puri (MD)
Mr. Naveen Puri (Country Head)
Mr. Govind Pandey (Branch Bank Head)
Mr. Vineet Arora (Zonal Head)
Mr. Vikas Kochhar
Cluster Head
Mr. Rattan Singh
Branch Manager
Mr. Ajay Choudhary
Head Relationship Manager
Miss Bharti
Thakur
(RM)
Mr.Kunal
Raheja
(RM)
Mr.Amit
Jindal
(RM)
Mr. Harsehaj
Sarang
(RM)
Mr.Harsh
Kanojia
(RM)
(SECTOR8
BRANCH)

8. BANKING INDUSTRY
ANALYSIS
MICHAEL PORTER
ANALYSIS

9. PEST ANALYSIS
Political
Economical
Social
Technological

10. SWOT ANALYSIS OF
HDFC
STRENGTHS WEAKNESS
OPPORTUNITIES THREATS

11. MAJOR PRODUCTS OF HDFC
•SAVING REGULAR ACCOUNT
•SAVING ACCOUNT PENSION
•SAVING MAX ACCOUNT
•SENIOR CITIZEN SAVING ACCOUNT
•KIDS ADVANTAGE ACCOUNT
•FAMILY SAVING GROUP
•NO FRILLS ACCOUNT
•WOMEN SAVING ACCOUNT

12. 1. Net Banking
2. Phone Banking
3. Mobile Banking
DIRECT BANKING
CHANNELS

13. 1. IMPERIA
2. PREFERRED
3. CLASSIC
HNW PROGRAMS OF HD

14.  A survey was done on 465 customers by
personal interview in which some questions
were asked.
 A questionnaire was prepared of 14
questions with consideration of company
guide.
RESEARCH METHODOLOGY

15. 1. 35% people associated from 6months to 2years
2. Competitors: SBI, AXIS Bank, ICICI Bank
3. Excellent service.
4. Footfall because of personalized advice from RM’s.
5. 26% belongs to Classic and 31% to Imperia.
6. RMs play an important role in HNW Client Management
7. Personalised banking service are excellent
8. Not so satisfied with the interest rates
9. Customer Loyalty is low
FINDINGS

16. 1. Increase in virtualization to reduce the waiting time
2. Loan Liabilities should be given more stress
3. There should be an improvement made in interest rates
so that they are competitive enough according to industry
standards.
4. During the interaction with the customers most of them
wanted that Mobile SMS should show remaining balance
5. Looking for the other potential customers and designing
products according to their needs and requirements
RECOMMENDATIONS