1. GOLF IN THE CITY
YEN PHUNG | TYLER RONISH | SUPO TECHAGUM | nap POSHYANANDA | CORAL LEE

2. DRIVING MILLENIALS’ INTERESTS IN GOLF BY APPEALING TO OUR
INTERESTS, GENERATING CONVERSATIONS WITHIN OUR
COMMUNICATION CHANNELS, AND REPOSITION GOLF – LITERALLY –
TO BECOME OUR MAIN CHOICE OF SPORT.
EXECUTIVE SUMMARY

3. SITUATION OVERVIEW

4. SITUATION OVERVIEW

5. SITUATION OVERVIEW
102,000+
FOLLOWERS
122,000+
LIKES
HUBSPOT
SCORE
59

6. SITUATION OVERVIEW
$23.00
$24.00
$25.00
$26.00
$27.00
$28.00
$29.00
$30.00
$31.00
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
DOLLARS (MILLIONS)

7. SITUATION OVERVIEW
1.76%
revenue since 2013
0.80%
# of establishments
0.95%
employment
2.47%
CONSUMER SPENDING

8. 20%
30 – 39 YO
19%
18 – 29 YO
18%
40-49 YO
17%
< 18 YO
14%
> 60 YO
12%
50-59 YO
SITUATION OVERVIEW

9. SITUATION OVERVIEW
FAN MARKET (62,860,000 TOTAL)
VIEWED ON TV
VIEWED ON ONLINE DEVICE
PARTICIPATED IN PAST YEARS
ATTENDED 1+ EVENT

10. SOUNDERSMARINERS
SITUATION OVERVIEW

11. PROBLEM

12. MILLENIALS INVOLVEMENTS
PROBLEM

13. MILLENIALS INVOLVEMENTS
CAPTURE NEW MARKETS
PROBLEM

14. MILLENIALS INVOLVEMENTS
CAPTURE NEW MARKETS
DECREASE IN PLAYERS
PROBLEM

15. MILLENIALS INVOLVEMENTS
CAPTURE NEW MARKETS
DECREASE IN PLAYERS
PERCEPTION OF GOLF
PROBLEM

16. STRATEGY

17. STRATEGY
INCREASING
AWARENESS

18. STRATEGY
INCREASING
AWARENESS
INCREASING
ACCESSIBILITY

19. UTILIZE LOCAL
RESOURCES
STRATEGY
INCREASING
AWARENESS
INCREASING
ACCESSIBILITY

20. PLAN OF ACTION

21. GOLF THE CITY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE

22. PROMOTION

23. PROMOTION
USE LOCAL INFLUENCERS
DRIVE ENGAGEMENT
START CONVERSATIONS

24. PUBLIC ART

25. PUBLIC ART

26. PUBLIC ART

27. DRIVE ENGAGEMENT
START CONVERSATIONS
PROMOTION
#USGAxSEA
#golfthecity

28. VIEWING PARTY

29. VIEWING PARTY
CENTURYLINK EVENT CENTER

30. VIEWING PARTY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE

31. VIEWING PARTY
SPACE NEEDLE
ALKI BEACH
CAL ANDERSON PARK
RED SQUARE
WEST LAKE
CENTURYLINK CENTER

32. VIEWING PARTY
COST TO BOOK
VENUE
SEATTLE’S MILLENIALS
POPULATION
SEATTLE’S RANKING AS BEST
PLACE FOR MILLENIALS
527K #9 $14K

33. VIEWING PARTYVIEWING PARTY

34. BEYOND THE VIEWING PARTY

35. SWING ANALYZER

36. PHOTO BOOTH

37. Father’s day QUIZ
What is your Dad’s favorite sport?

38. Father’s day QUIZ
What is your son’s/daughter’s
favorite food to eat?

39. Otieno Terry (R&B) Allen Stone (folk/ indie)Fly Moon Royalty (jazz)
la luz (surf)Mary Lambert (pop)
MUSIC & FOOD

40. MUSIC & FOOD

41. MUSIC & FOOD

42. SATISFACTION
RATE
METRICS
SOCIAL MEDIA
STATISTICS
EVENT
VISITORS

43. DRIVING MILLENIALS’ INTERESTS IN GOLF BY APPEALING TO OUR
INTERESTS, GENERATING CONVERSATIONS WITHIN OUR
COMMUNICATION CHANNELS, AND REPOSITION GOLF – LITERALLY –
TO BECOME OUR MAIN CHOICE OF SPORT.
CLOSING

44. QUESTIONS?