2. Fox Sports – Muncie is legally licensed as WXFN AM 1340. One of Indiana’s oldest,
tradition rich radio stations it signed on in 1926 as WLBC AM. The station was owned for
more than 60 years by Indiana Broadcast Pioneer and Hall of Fame broadcaster, Don
Burton.
Mr. Burton eventually added WLBC FM and WLBC TV to his Muncie broadcasting empire. He
sold Channel 49, WLBC TV to Ball State University in 1971 (WIPB) while WLBC FM 104.1
continues to this day to be the regions most important “voice” for community events,
weather, news, entertainment and information.
The call letters for WLBC AM were changed to WXFN in October, 1996 and the station
became Indiana’s 1st 24 Hour All-Sports Radio station that same fall. (WXFN = Sports for
the X-TREME FAN.)
In 2013, an FM signal at 102.9 began broadcasting the programming originating from
WXFN 1340.
Now owned and operated as a part of Jay Chapman’s WOOF BOOM Radio group, the
station is a 24/7 All-Sports station affiliated with Fox Sports Radio, and various other
sources of topical, sports news, talk and live play by play.
After nearly 90 years, the station still produces local radio sports coverage and information
for a new generation of fans of high school, college and professional sports teams.
6. Back for 2016
Cincinnati Reds Baseball
Colts Football
Local HS Football
Pacers NBA Basketball
Local HS Basketball
Ball State Women’s Basketball
7. Reds on Radio has a long, colorful and legendary history. Red Barber, Waite
Hoyt, Al Michaels and for the last 40+ years Marty Brennaman have been the
play by play voices of the Reds.
Joe Nuxhall a legendary pitcher for the Reds in the 50’s and 60’s was a radio
icon in Reds Country until his death in the early 2000’s. Currently Jeff
Brantley, a former Red, occupies the seat next to Marty and fellow
broadcaster Jim Kelch.
Fox Sports Muncie is one of the Reds longest (45+ years) affiliates.
In 2016, Reds Baseball will once again fill the Muncie summer season with
major league baseball excitement.
8.
9. The month of May 2016 will be filled with the excitement and
anticipation of the 100th running of the Indy 500 on Sunday,
May 29th.
In addition to the “live” race broadcast on the Indy Car Radio
Network, there’s the pre race practice sessions, Indy Light
Race, The GP of Indy, plus Pole Day and qualifications, and
“Carb Day”.
Fox Sports Muncie will focus on the history and
tradition of the 500 – plus race heros and the
great moments from the 99 previous races – in
all there’s at least 100 reasons to be a part of
the coverage of this Hoosier, and American
sports tradition.
“Now stay tuned for the Greatest Spectacle in Racing!”
10. Brickyard 400
Sunday, July 24, 2016
Fox Sports Muncie will once again be east central Indiana’s
radio home for the Brickyard 400 and this special racing
weekend. (July 22, 23, 24th)
11. 2016 Indianapolis Colts Coverage
Colts coverage on Fox Sports Muncie is more than just
the games. It’s all of the off-season moves and
manipulations that lead the team to a date in Chicago in
late April and the 2016 NFL Draft.
It’s a summer filled with team events and appearances.
It’s complete coverage of Colts Training Camp in
Anderson and the pre season preparations and games
pointing toward kick off the 2016 season in early
September.
The Colts play Washington in London in early October
2016 and Colts fans will hear all about on Muncie’s Fox
Sports Radio.
Go Colts! And take advantage of our complete and year
long focus on the Colts!
12. We’re going to follow the RED HOT – BLUE & GOLD all
the way during 2016. Join Mark Boyle and Slick Leonard
and the Pacers Radio Network for every exciting
moment of the regular season and the Post Season!
13. No station in the state has a longer, deeper tradition of broadcasting High School Sports than Fox Sports
Muncie.
Don Burton was a pioneer Broadcaster at the Indiana State Finals in the 1930’s, 1940’s and 1950’s. He
eventually turned over the microphone to his college-aged protegee, Morry Mannies who called every state
championship game between 1956 and 2010. Morry was selected as the Indiana Basketball Hall of Fame
“Silver Medal” winner in 2003, his legacy of professionalism is a part of the continuation of the stations
coverage in 2016.
Mark Foerster, is the latest high school “voice” for the station.
It all begins in late August with HS Football and rolls through the fall and into the winter with high school
basketball and the state championship games in both sports.
High School Sports Coverage
Don Burton at the Fieldhouse Morry Mannies Mark Foerster at the Fieldhouse
14. Fox Sports Muncie coverage focuses on
the 3 largest High Schools in Delaware
County. Rivalries, Conference Matchups
and key games determine the broadcast
schedule.
15. Ball State Partnership
Monday Nights 7 – 7:45p
“Live” from Applebee’s
featuring Ball State Coaches
and Players.
Fox Sports Muncie is the Home of
Ball State Women’s Basketball.
“Live” from Scheumann
Stadium on Home Football
Game Day.
16. Here’s some demographic information on
the Sports Talk Audience.
Some KEY points:
• 71% of the Audience is age 25-64.
• 77% of the audience is MALE.
• 21% are college graduates
• 69% are fans of the BIG 3.
• Football
• Baseball
• Basketball
• 45% have Annual Household Income
between 50k and 100k.
The following page(s) document my plan for
using Muncie’s Fox Sports to reach this
highly identifiable, loyal, and community
based audience to benefit your company,
store, business in an effective and affordable
manner.
