The old ways of doing business just don't work anymore. A web presence and visibility on social media is a must. Learn how to leverage social media to increase brand awareness and grow your business.

1. Social Media for
Small Business
The way business is done in the 21st century.

2. Consider this:
• 50 million small businesses have Facebook pages.
• 41% of U.S. small businesses have Facebook pages.
• Well over half of people age 65+ have a Facebook account.
The old ways of doing business, even if you’re targeting an older
demographic, just aren’t enough anymore. Your competition and your
customers are on social media. That means you need to be there, too.

3. Facebook Users
Gender
Women Men
67%
68%
69%
70%
71%
72%
73%
Location
Rural Suburban Urban
Age
18-29 30-49 50-64 65+
65%
70%
75%
80%
Income
>$75K
$50-$75K
$30-$45K
<$30K
0% 50% 100% 150% 200% 250%
Education
High School or Less Some College College Graduate
Source: Sprout Social

4. Setting up your business page
• Use a photo of yourself or your
logo as your profile picture
• Keep your cover photo visual,
without text, and keep in mind
that only the center third of your
cover photo will show on mobile
devices
• Set up the Call To Action feature
to get website traffic

5. What to post and when to post it
• Use your Facebook business page
to increase name recognition and
brand awareness.
• When should you post?
• Thursday and Friday
• 1:00 p.m. and 3:00 p.m..
• Post consistently.
What
to post
Status
updates
Links to
your blog
posts
Photos
Curated
content

6. Overnight Success!
Not quite. Successful marketing on social media takes time. You’re not
likely to get spectacular results overnight. But doing business on social
media is not going away. By starting now, you will increase your
chances of competing effectively in the 21st century.

7. We can help!
Building a website and managing social
media can be intimidating, time-
consuming, and expensive. CoastWriter
Consulting can handle it for you, so you
can focus on your business.
We offer websites for as little as $100
and social media management starts at
just $10 per week. We’ll write blog posts,
status updates, and web content that
will get your business noticed.